Entries by Nicole I. Henderson, MBA

The Business of Being ‘On The Run’

For those that are Beyonce and JayZ fans, the ‘On the Run’ tour has been epic. The marketing, the build up, and the actual show could not have been planned any better. Let’s start with the trailer that introduced the concert. Originally, this was never intended to be turned in to a real movie. But, […]

The Latest Must-Have App for Moms

A survey commissioned by the Drayton Manor Theme Park in 2012 including over 2,000 participants revealed that a baby’s laughter is the top sound that makes people happy. Our app will allow for individuals to experience this Happiness Infusion at any time!   Atlanta, GA — Want a Happiness Infusion? Tickle The Button Book! It’s […]

Goodbye Wires: Prijector Announces Free Software Update Called Ira

Cupertino, California – If you added up all of the time wasted in a conference room watching a presenter get his/her chords figured out, the total number of hours wasted would be extremely high. This sets the wrong tone for any presentation that is about to take place. Prijector cleverly allows a presenter to connect […]

The Future of Marketing

When you sit and think about the direction that marketing is going in, you can’t leave out social and mobile. I think that we all can agree that it is not a passing fad. A marketing/pr strategic plan that does not include these two elements is doomed for mediocracy. The future winners will be those […]

Define Your Brands Personality

Is it easy for you to define your brand’s personality?  Some brands are so clear about their direction and messaging and others still have some work to do.  Well, I think that we are guilty at Selsi Enterprises of having some work to do ourselves.  From what I hear, many of my PR colleagues are […]