Now marketers are having to be more and more creative to get the attention of the consumer. The average consumer is bombarded with message after message all throughout their day. People have trained themselves to tune out those unwanted messages. The key is to first clearly define the person that is actually going to buy […]
The Diving Tayler Take a look at my oldest child. Time goes by so fast. It is hard to believe that she was just on the inside of my stomach six years ago. As a mother you really want to give your child the world and protect them from everything. Each time she would take […]
HP Personal Again: Jay-Z Commerical Hip hop has affected marketing as we know it in a big way. The hip hop movement, life style, or industry….whichever you prefer….is here to stay. When somone can make it from Marcy Projects to HP, we know that the world will never be the same. The Hip Hop affect […]
Advertising in the newspaper is not what it used to be. I can remember a time when almost everyone sat down with their paper and read it from front to back to see what was going on in the world. Now, it is not that way. People in general are very busy. We only want […]
It does not matter if an organization hires the best CMO or the best marketing staff – if the product is not what the consumer desires, the chances for great success are limited. So, how actively are you watching the market? Are the consumers looking for what you have to offer? In this world of […]
Although her last name was King, she was truly a Queen. Her passing really touched me more than I realized. This world is a different place now and different tactics must be taken in order to make this world a better place. In Mrs. Kings’ interview with Tavis Smiley, she said that the elements of […]
How do you find your passion? How is it that one discovers their life purpose?
Everywhere you turn, there is a marketing message. How in the world does a marketer break through all of this clutter?? I think that the key is consistent, targeted marketing. You can not leave the minds of your consumer for to long. If this is done, you leave an open door for your competitor. PDAs, […]
Blogging has been a hot topic for a while. I am interested to see if there is a long term effect with blogging and its impact on how a product is marketed. There are pros and cons to opening an organization up to this new world. But, do the pros out weigh the cons? We […]
This is what it is all about!!!