One thing I know for sure is that consistency is key! In writing this blog, we have not been consistent in our approach to keep it updated (due to a variety of reasons). So, now I am interested to watch the growth of the blog as we add to the level of consistency. We will also make sure that the information that we put up is of superb quality. These are key elements in growing any business. So, we are using ourselves as a case study. Watch us grow!
High-Tech Webinar Success
Looking for ways to introduce a new product or solutionor generate
business leads? Hosting a webinar is a relatively easy …
http://www.marketingprofs.com/short-articles/1796/hightech-webinar-success
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Stay Trendilicious!
Looking to make your brand trendier? Get a load of Trendistic, a clear
and simple way to watch the ebb and …
http://www.marketingprofs.com/short-articles/1695/stay-trendilicious
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Mix It Up, Baby
In May 2009, Omniture and The CMO Club asked 102 CMOs to rate the
relative effectiveness of digital-marketing media. The …
http://www.marketingprofs.com/short-articles/1687/mix-it-up-baby
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Check out this SlideShare Presentation:
Top 10 brands in the minds of consumers according to EquiTrend® and released by Harris Interactive for 2009:
1. M&Ms Plain Chocolate Candy
2. Hershey’s Kisses Chocolate Candy
3. Arm & Hammer Baking Soda
4. Reese’s Peanut Butter Cup
5. Hershey’s Milk Chocolate Candy Bars
6. Kleenex Facial Tissue
7. Campbell’s Soup
8. Google
9. M&M’s Peanut Chocolate Candy
10. Crayola Crayons
Notable 2009 category winners among brands measured include:
Winner
Category
DreamWorks – Movie Production Companies
Marriott – Hotels
Subway – Fast Food
KitchenAid -Appliances
Grey Goose – Beer, Wine, Liquor
Coca-Cola – Beverages
Microsoft – Software
Sony – Consumer Electronics
Visa – Financial Services
M&M’s – Foods
Kleenex – Household Products
Google – Online Organizations
Craftsman – Tools
Discovery Channel – Media Television
Hanes – Apparel
Johnson & Johnson – Health and Beauty
Neosporin – Pharma: Over-the-Counter
Speedway – Gasoline
Target – Retail Merchandisers
Valvoline – Motor Oil Oil
Southwest Airlines – Airlines
Honda – Automotive Manufacturers
Michelin – Automotive Tires
Enterprise Rent-A-Car Car – Rentals
Harley-Davidson – Motorcycles
Consistent with previous years, tobacco brands continue to fall to the bottom. Not surprisingly given the economic situation of the past year, financial service brands, particularly AIG, joined the ranks of these weaker brands on the bottom of the list.
The Leo Burnett Advertising Agency has really out done themselves with the Allstate campaign. There is a lot that can be learned from this campaign. The consistency of the copy, the delivery of the message, and the fact that they weaved in what they wanted to stay while not straying away from their key messages. Job well done Leo Burnett!!!!!
This is an excellent interview about using Face Book for growing your business.