Hire A Fractional CCO Today
Does your company need a Chief Communications Officer, but not full-time? Let the team at Selsi Enterprises help your organization reach its goals by bringing in executive-level brainpower not only to achieve but also exceed your 2024 goals.
Here are a few reasons why you should hire a fractional CCO:
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Cost-effectiveness: A fractional CCO provides organizations with access to top-tier communications expertise without the burden of full-time salary and benefits. This can be particularly beneficial for smaller organizations or those with limited budgets.
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Strategic guidance: A fractional CCO can bring a fresh perspective and strategic vision to an organization’s communications efforts. They can help develop and implement a comprehensive communications plan that aligns with the organization’s overall goals and objectives.
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Expertise in specific areas: Fractional CCOs often have specialized expertise in certain areas of communications, such as public relations, crisis communications, or social media. This can be invaluable to organizations that need help navigating complex or challenging communications situations.
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Flexibility and scalability: Fractional CCO arrangements can be tailored to meet the specific needs of an organization. The CCO can provide as much or as little support as needed, and the engagement can be scaled up or down as the organization’s needs change.
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Access to a wider network: Fractional CCOs often have extensive networks of contacts in the media, public relations, and marketing industries. This can be a valuable resource for organizations that are looking to expand their reach and build relationships with key influencers.
In addition to these benefits, fractional CCOs can also help organizations:
- Improve employee communication
- Enhance brand reputation
- Manage crises effectively
- Attract and retain top talent
We know that organizations have evolving needs, and the communications landscape has changed significantly post-COVID. Set up a discovery call with one of our representatives today, and let’s assess if a fractional CCO is what your organization needs in 2024.
Why Every Entrepreneur Should Listen to Entrepreneurs Think Tank
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There are a lot of podcast to choose from. We hope that Entrepreneurs Think Tank will be one that you add to your library. As entrepreneurs, sometimes we can get so busy trying to build our business that we forget to reach out to our network to see if there is an easier and more efficient way to complete certain task. This is where the Think Tank will come in. We are building a community to support entrepreneurs on their journey to earning their first million dollars in revenue.
Tell your friends and colleges about Entrepreneurs Think Tank! The more we bring in to the community the stronger the information is that we will share with one another. This is a community that will celebrate your wins and help you learn from your failures.
BLACK FRIDAY DEAL – VIP PR Strategy Intensive
By now we hope that you have started planning for 2017.
PR is changing and in order to really #GetNoticed it is necessary to change with the times. The traditional press release is basically dead, influencers are able to spread your message as well as or better than traditional newspaper outlets, and video will play an even larger role in the 2017 brands that rise to the top. We like to explain it as the Kodak case study. Kodak did not want to change with the direction that its audience was moving. Therefore, what was once a top tier brand is barely seen or recalled. Many of our kids may not even know the Kodak brand.
My team and I put together this intensive that will allow you to set your self up for success in 2017 by going through significant strategic planning and measurable goal setting activities.
The intensive is tailored specifically to your needs. Being that it is so brand specific, you will have to email us to receive the application for acceptance in to the program. We are only taking 5 VIP candidates in December. If you are interested or have questions, please email hello@selsienterprises.com.
Has Ryan Lochte Damaged His Brand for Good?
The Ryan Lochte story has received a great deal of press. Unfortunately, this is not the first time that we have see an athlete completely, publicly tarnish their image.
In case you missed it, Lochte stated that there were guns drawn at the heads of he and his teammates while they were in Rio for the Olympics. The video surveillance footage now shows a very different story and everyone from the US Olympics committee to the brands that he was associated with are now second guessing their relationship with Lochte.
According to US Weekly, Lochte has lost all of his sponsorship’s and is now scheduled to appear on the TV show Dancing With The Stars. We find this quite interesting. This is obviously a PR stunt to improve the damage that has been done to his image. His PR team probably wants him to come across immature, but still someone that can be adored.
This story has brought about a lot of emotion. Check out this exchange between Al Rocker and Billy Bush on the Today Show:
From a PR standpoint:
If you find yourself on the PR team of Ryan Lochte, how do you fix this situation?
Step 1: He has to own it! Live streaming would actually be his best friend right now. He needs to authentically come out and consistently apologize. Live streaming would force him to answer some very tough questions from the public, but this will allow people to get their frustrations out and move on.
Step 2: He needs to go back to Rio and apologize face to face to the security guard and to the officials that may have been involved.
Step 3: He also needs to personally visit and apologize to his teammates. This scandal stayed in the media circuit and has really taken away from what the Olympics should have been.
Step 4: He should do some PSAs directed towards kids on why lying is bad and look at the consequences that he had to suffer.
Remember, when a brand looks to bring on a spokesperson, they do not only look at their past…but they think 3 to 4 years in advance on how the consumer may view this individual. They put their brand image on the line when partnering with any type of influencer. When this person tarnishes their public perception, it has been proven best for the brand to cut ties (at least for a couple of years).
The lesson for us as entrepreneurs, public figures, and brand managers is that we must ALWAYS protect our brand. It is the legacy to which your consumers will stay loyal to you.
What suggestions do you have for the PR team of Ryan Lochte? Leave your feedback in the comments below.