• Join The Global Mompreneur Mastermind

    Applications available for a limited time

  • Tune in to Entrepreneurs Think Tank

    Podcast & Enrichment Community

  • Own The Conversation

    GROW your brand

  • Helping Brands

    Enter the Metaverse

  • Fractional CCO Services

    To amplify the productivity of your comms department

  • Make a meaningful difference in business and society

    by developing your purpose-driven brand strategy

  • Integrate AI technology

    Into your communication strategy

  • Influencer Management

    Strategic content creation with vision

  • Strategic PR Execution

    To power your brand awareness

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Hire A Fractional CCO Today

Does your company need a Chief Communications Officer, but not full-time? Let the team at Selsi Enterprises help your organization reach its goals by bringing in executive-level brainpower not only to achieve but also exceed your 2024 goals.

Here are a few reasons why you should hire a fractional CCO:

  • Cost-effectiveness: A fractional CCO provides organizations with access to top-tier communications expertise without the burden of full-time salary and benefits. This can be particularly beneficial for smaller organizations or those with limited budgets.

  • Strategic guidance: A fractional CCO can bring a fresh perspective and strategic vision to an organization’s communications efforts. They can help develop and implement a comprehensive communications plan that aligns with the organization’s overall goals and objectives.

  • Expertise in specific areas: Fractional CCOs often have specialized expertise in certain areas of communications, such as public relations, crisis communications, or social media. This can be invaluable to organizations that need help navigating complex or challenging communications situations.

  • Flexibility and scalability: Fractional CCO arrangements can be tailored to meet the specific needs of an organization. The CCO can provide as much or as little support as needed, and the engagement can be scaled up or down as the organization’s needs change.

  • Access to a wider network: Fractional CCOs often have extensive networks of contacts in the media, public relations, and marketing industries. This can be a valuable resource for organizations that are looking to expand their reach and build relationships with key influencers.

In addition to these benefits, fractional CCOs can also help organizations:

  • Improve employee communication
  • Enhance brand reputation
  • Manage crises effectively
  • Attract and retain top talent

We know that organizations have evolving needs, and the communications landscape has changed significantly post-COVID. Set up a discovery call with one of our representatives today, and let’s assess if a fractional CCO is what your organization needs in 2024.

AI-ENHANCED STRATEGY

We merge the power of AI with the art of storytelling. Our AI-Enhanced Strategy & Storytelling services help you automate research, personalize campaigns without losing authenticity, and unlock creative, data-driven insights. With an AI Audit, we uncover where your workflows can be smarter, faster, and more effective. You’ll see exactly how to integrate AI in ways that save time, reduce costs, and amplify your brand’s voice. Stay ahead of the conversation and elevate your communications— Call today for your AI Audit.

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CORPORATE COMMUNICATION

The art of communicating in a corporate setting has grown to be even more interesting.  From Employee Engagement to Community Relations, we understand how to strategically align messaging to organizational goals. The corporate culture at each organization is very different.  This factor alone means that there is no one way to define what it takes to be a corporate communicator.  Our experiences with a variety of brands will allow us to share expertise that can mold your communication strategy to one that delivers the results that you are looking for within your organization.

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CAMPAIGN STRATEGY

A political campaign is only as good as the communication strategy. As a candidate, you need to determine how you want to be branded. This will help you decide on everything from your social media content to your direct mail pieces. Our content strategy is comprehensive. We work with you on your media presence, your public speaking, all the way to your social media content strategy. We look at the demographics of your constituents to what their pain points may be at the time. We pull out all the stops to best tell your brand story.

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Personal Style

What is your personal style? Are you conveying the style that you would like to convey?

If the answer to this question is no, then what are you going to do about it. Let 2009 be the year that you tweak your style. If you feel that you are destined to be a CEO, then look the part! If you feel that you should be a politician, a doctor, even a teacher…..do what you have to do create a sophisticated style into the realm that you want to be in. When your style reflects your mindset, you have no where to go but up. You are your own brand and no one can position yourself better then you can. No one is stopping you but you!

Make it a great day!!

GoDaddy Will Strike Again During the Super Bowl

GoDaddy is an excellent company to watch as far as pushing the marketing envelope. They know how to get attention. The vote for the Super Bowl commercial to be used by GoDaddy is now taking place on their website, GoDaddy.com .

For those of you that are not familiar with GoDaddy…….

GoDaddy is a registrar of online domain names. The company’s founder, Bob Parsons, says that they may buy two slots during the Super Bowl this year. The ads will feature Danica Patrick and they will be done in true GoDaddy form….just touching borderline inappropriate. But if anyone can pull off ‘inappropriate’ in a good way, it is GoDaddy.

To view the commercials and vote in their contest, go to GoDaddy.com .

Other ad buys for the Super Bowl include:

1. Anheuser-Busch
2. Audi
3. Bridgestone
4. CareerBuilder
5. Cars.com
6. Coca-Cola
7. Denny’s
8. DreamWorks Animation /PepsiCo SoBe
9. E-Trade Financial
10. PepsiCo’s Frito-Lay
11. General Electric
12. H & R Block
13. Hyundai
14. Monster
15. NFL
16. Pedigree
17. PepsiCo Beverage
18. Teleflora
19. NBC Universal’s Universal Pictures

Let me know who you think had the best ad….

Setting Your Vision – Don’t be afraid to RECALCULATE!

We have all heard the saying…..You can achieve it if you can see it! What do you see in your future. Take some time to put together a ‘colorful’ image of your future. Vision boards are extremely popular and there is no time like the present to create one. Simply get some poster board and an old magazine. Cut out where you see yourself in the future. It is best to set some immediate goals along with some long term goals.

While doing this, think about how you are going to get to that point. If you set a vision that you truly want to achieve, then you tend to keep moving towards that goal. If you have no vision, you have no place to aim at in the future. It is hard to map out your route if you do not know where you want to go. Even the new GPS navigation systems can not provide you any help without knowing an end point. It is amazing how quick it will tell you how to get back on track if you get off. I think the lesson is that it is OK to get off track as long as you keep your end goal in mind, you will have the ability to make any necessary adjustments to get back on track. As the GPS would say ……..RECALCULATING!

Brands We Have Worked With Over The Years

With all the moving parts to a good PR plan, our volunteer board needed help. Selsi Enterprises provided the insight and strategy to help our organization get useful feedback from our members, connect with reporters who didn’t know about us, and develop messaging to attract new attendees for our events.

Nicole is a PR Powerhouse! She’s helped me to find my angle and present my story to countless media publications. Whenever I need a publicity boost, I go to Nicole and can’t recommend her enough.

Nicole Henderson and I collaborated on a group project to promote a professional women’s networking organization in Atlanta. Nicole did an outstanding job as our leader. She managed the work, people, and budget – and was delightful to work with! Nicole’s experience with social media and the latest innovative trends provides clients with unmatched advice and performance.

I co-chaired PRSA Georgia’s 10th Annual Conference with Nicole. I was continuously impressed with the new ideas she was bringing to the event. Fresh, current, relevant!

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