Hire A Fractional CCO Today
Does your company need a Chief Communications Officer, but not full-time? Let the team at Selsi Enterprises help your organization reach its goals by bringing in executive-level brainpower not only to achieve but also exceed your 2024 goals.
Here are a few reasons why you should hire a fractional CCO:
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Cost-effectiveness: A fractional CCO provides organizations with access to top-tier communications expertise without the burden of full-time salary and benefits. This can be particularly beneficial for smaller organizations or those with limited budgets.
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Strategic guidance: A fractional CCO can bring a fresh perspective and strategic vision to an organization’s communications efforts. They can help develop and implement a comprehensive communications plan that aligns with the organization’s overall goals and objectives.
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Expertise in specific areas: Fractional CCOs often have specialized expertise in certain areas of communications, such as public relations, crisis communications, or social media. This can be invaluable to organizations that need help navigating complex or challenging communications situations.
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Flexibility and scalability: Fractional CCO arrangements can be tailored to meet the specific needs of an organization. The CCO can provide as much or as little support as needed, and the engagement can be scaled up or down as the organization’s needs change.
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Access to a wider network: Fractional CCOs often have extensive networks of contacts in the media, public relations, and marketing industries. This can be a valuable resource for organizations that are looking to expand their reach and build relationships with key influencers.
In addition to these benefits, fractional CCOs can also help organizations:
- Improve employee communication
- Enhance brand reputation
- Manage crises effectively
- Attract and retain top talent
We know that organizations have evolving needs, and the communications landscape has changed significantly post-COVID. Set up a discovery call with one of our representatives today, and let’s assess if a fractional CCO is what your organization needs in 2024.
NonProfits are Leaving Money on The Table if they Do Not Embrace Social Media
The non-profit community is constantly working hard to do the greatest good for people all over the world. Many of us have worked and are currently volunteering with non-profits in our spare time. Unfortunately, the large corporations are not donating to non-profits like they used to. Our non-profits are having to get creative in their fundraising efforts, the grants they apply for, and how they communicate to their key stakeholders. Non-profits that continue to stray away from social media are leaving money on the table.
There are many reasons why social media does not rise to the top in many non-profit organizations. Some include the fact that leadership and those that are decision makers still do not see the value in social media, there is not an immediate return on the investment of time that it takes to manage social media channels, and it is not what has been done before.
But, instead of harping on why it is not happening. We need to focus on why it should happen and how it can happen (even in the small organizations with no budget).
Executive teams tend to like data. So, here are a few data points:
Beyond the data, there is a lot more to the story of why social media is right for nonprofits. Basic communication strategy will guide you in saying that you need to communicate with your patrons where they are at. This may be Facebook, Instagram, or even SnapChat depending on the audience that you would like to reach. The beautiful thing about social media is that one can create a strategy that reaches each of these audiences and measure that against the goals that you have for growth. For example, an organization that may help senior citizens has a variety of audiences that it must reach to have significant growth outside of their current circle. This organization needs to reach funders, caregivers, those in the health care profession that may recommend them, and the family of that senior. Understanding your target audience is going to help when looking at boosting a social media strategy.
Social media is all about building relationships with patrons. These are the individuals that will become brand ambassadors, they may remain or become funders, they may even have an influential role on politicians that affect the nature of work done by an organization. Showing the world what is done within a nonprofit via social media helps the nonprofit to tell its’ own story. It allows the nonprofit to showcase what is being done with monies received. When people know that an organization is doing right by their donations, they tend to want to give more.
Many organizations will conduct an end of the year giving campaign. This is the time when nonprofits encourage people during the holidays to give to their organization. The problem is that all the nonprofits are doing this at the same time. The key is to share your organization’s brand story throughout the year so that people feel they know their donation will go into an organization that is properly lifting up the individuals that they have promised to serve. The traditional means of communicating with your audience do not have to completely disappear. Social media is just an additional tool in that tool box to reach your audience.
More data:
We always advise nonprofit executives to look at the other organizations that they want to aspire to as it relates to fundraising. Look at their social media efforts vs their traditional communication efforts. The first step in getting an executive team to embrace social media is to show them the data. The numbers do not lie. The audience is there and they are waiting to hear your story.
Many times, it is the youngest/newest member of a nonprofit organization that is attempting to shift the tide when it comes to a nonprofit embracing social media fully. This is difficult because now a senior member of an organization must trust a junior member of the organization that has not been around so long. Our hope is that these two passionate individuals can at least meet in the middle. The experience of the executive team is invaluable, but blending that with the new communication tools that our junior team members may know more about can only help to take our nonprofit organizations to new heights.
Stay tuned to more in this series from Selsi Enterprises. We are taking a close look at how we can get more nonprofits to embrace and utilize social media in a greater capacity to grow their organizations.
Reference:
Appleby, Morgan. Nonprofit Organizations and the Utilization of Social Media: Maximizing and Measuring Return of Investment (2016) http://scholarworks.gvsu.edu/cgi/viewcontent.cgi?article=1051&context=spnhareview
Reflections From The Front Line
By: Morgan Johnson
On May 24 we hosted The Front Line at Ponce City Market, a panel discussion that was open to
the public. At this ͞fireside chat͟ event we had a very interesting and insightful time where we had an opportunity to discuss some real issues of media in our society. For both topics we discussed that evening, each of the eight panelists had many unique and valuable points.
Different opinions started to become apparent when we tried to figure out the source of the
fake news issue. One half of the argument seemed to believe that deciphering real news was the responsibility of the audience, while the other half believed it was the job of the media to do their research before putting out media.
Overall, I learned that it is important to be thoughtful in the media outlets we choose and be patient and trusting, instead of skeptical and not willing to wait for accurate and thorough information.
The second conversation revolved around social media for social good. Our four panelists, Karin
Lopez, Jen Cox, Lynn Medcalf, and Pamela Booker all use their social media platforms to make the world a better place. They offered very useful advice on how we can do the same. There I learned the importance of starting at home with something you believe in and then sharing it with the rest of the world. It is important that in the age of social media, that we use our accounts to further society like the women we heard speak.
The Diary of the Mompreneur Series Starts on May 31st
The Diary of a Mompreneur is a project that we have worked on in the background and are now ready to bring it to life. We feel that moms can sometimes be made to feel guilty for wanting and acting on their desires for a high level of success. Often times, when a mom is building her company, this may mean that she is a way from home, missing activities like the kids recitals, and not preparing a hot breakfast every morning. Chores like laundry go undone and mom may come across a little disconnected when she is working to grow her business.
But, what we are finding is that mom has the best intentions for her family. She is looking to build an empire so that she can pass her fortune on to her kids. To make this happen, unfortunately there are some sacrifices that have to be made, but mom is typically looking at the long run game.
This project will take you behind the scenes of what it takes for moms to juggle all that they are needing to juggle and run a successful business at the same time. Throughout this project, we hope that you will share your experiences using the #DiaryOfAMompreneur hashtag.