Hire A Fractional CCO Today
Does your company need a Chief Communications Officer, but not full-time? Let the team at Selsi Enterprises help your organization reach its goals by bringing in executive-level brainpower not only to achieve but also exceed your 2024 goals.
Here are a few reasons why you should hire a fractional CCO:
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Cost-effectiveness: A fractional CCO provides organizations with access to top-tier communications expertise without the burden of full-time salary and benefits. This can be particularly beneficial for smaller organizations or those with limited budgets.
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Strategic guidance: A fractional CCO can bring a fresh perspective and strategic vision to an organization’s communications efforts. They can help develop and implement a comprehensive communications plan that aligns with the organization’s overall goals and objectives.
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Expertise in specific areas: Fractional CCOs often have specialized expertise in certain areas of communications, such as public relations, crisis communications, or social media. This can be invaluable to organizations that need help navigating complex or challenging communications situations.
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Flexibility and scalability: Fractional CCO arrangements can be tailored to meet the specific needs of an organization. The CCO can provide as much or as little support as needed, and the engagement can be scaled up or down as the organization’s needs change.
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Access to a wider network: Fractional CCOs often have extensive networks of contacts in the media, public relations, and marketing industries. This can be a valuable resource for organizations that are looking to expand their reach and build relationships with key influencers.
In addition to these benefits, fractional CCOs can also help organizations:
- Improve employee communication
- Enhance brand reputation
- Manage crises effectively
- Attract and retain top talent
We know that organizations have evolving needs, and the communications landscape has changed significantly post-COVID. Set up a discovery call with one of our representatives today, and let’s assess if a fractional CCO is what your organization needs in 2024.
Don’t Fail to Plan
It is that time to year to reflect on 2011 and plan for 2012. This is one activity that you do not want to put off any longer. All successful small businesses grew by strategically planning the route that was best for their organization. Do not overthink this task! Sit down with a calendar of the previous year. Look at what you did and evaluate the success or failure of your business growth strategy. Did you add the number of new clients that you had hoped? Did you attend the training seminars that you needed to attend? Did you increase your profits by the margins that you needed to over the year?
After this reflection, it is time to move forward. You cannot change 2011, but you can plan 2012 in a manner that will set you up for success. First, select your objectives for the year. These objectives are your areas of focus for the entire year. I think that many people mess up when they significantly stray from their original objectives.
Secondly, sit with your calendar of choice. Something as simple as the calendar in Google’s Gmail can get you started. I like this calendar because you can have multiple calendars in one. You can invite others to view your calendar and you can set up reminders that come to your smart phone. When you have decided on your calendar, let the fun begin. Look at every component of your business from the events you may need to plant to the events that you would like to attend. Leave no stone unturned.
Know that this calendar is a living document. Just because you pencil items into your calendar in a certain order, it does not mean that they have to stay that way. Don’t hesitate to reevaluate your plan at least monthly. Make sure that you are keeping on track with your objectives and key messages.
There are many of you that already do a great job planning ahead. Please feel free to share your tips on creating your plan. This is a weakness for many small business owners and nonprofits. At Selsi Enterprises, it is our hope to share as many tips as we can to help your business or nonprofit reach its’ full potential!
Cheers to a successful 2012!
Turn Up the Charm
Unfortunately, many of the larger corporations are still a little slow to come to the social media playground. Some of their reasoning may be justified because it is easy to say the wrong thing and end up in a media fiasco that could have been avoided. For the small business owner, it may simply be a time issue. How do you successfully run a business and have time to properly manage your social media presence? Your social media presence should personify your brand and that may require some strategic planning to make it happen, but it can be done.
You must have a well thought out plan before diving in to social media. Determine what it is you are hoping to gain from your efforts. Decide on the mediums that you would like to cover and then dive in!! If you decide to join Twitter, take a look at some of the twitter chats that happen daily. A simple search on your topic of choice will yield a great list of chats and individuals for you to follow and engage. If you decide on a Facebook page, create your page and then determine about 2 weeks worth of updates that you would like to post. It is easy to schedule these posts using a site such as Hootsuite. The Facebook page is an excellent way to offer specials for anyone that may ‘Like’ your page. I know, we are making it sound very simple, but it really is a ‘learn by doing’ activity.’ Once you have created your first Facebook page Twitter page, or your LinkeIn profile, take time to explore what others are doing. Learn from others that are in your same industry. Think about what type of strategy they are using (especially if it is working for them). Do not be afraid to mimic what is working!
Once you are onboard, it is all about your social media charm. Figure out ways that you can help people fill a need. Then, interact and engage. Or, as Guy Kawasaki would say….Enchant!
Marketing Plan Check Up
We are over half way through the year and it is time to reflect back on the success of your current marketing plan. In order to gain a detailed look into your success, objectively take a “step” back and outline the goals you were hoping to achieve from your campaign. Determine if you had elements in place to actually measure the outcomes accurately. Pull out the accounting of how much you spent and a tracking of all of the free and ‘paid for’ elements that were included in your plan.
So, now that you have done all of your prep work. Let’s take a close to look to see where you are at and where you need for go for the rest of the year. Ask yourself the following questions:
1. Did our marketing campaign raise awareness of our product or service? We are able to measure this by ________________________.
2. Did the dollars spent on the marketing campaign yield the results we were hoping for with the campaign?
3. Are their pieces of the marketing campaign that need to be removed from the line up due to the fact that they did not result in meeting the company objectives?
4. Are their pieces of the campaign that we need to make sure stays in the campaign for the remainder of the year?
5. If we were to add something new to our marketing campaign, it would be _________.
This list of questions is a great place to start when examining the success or failure of a marketing campaign. The company’s that take the time to reflect back on their marketing campaigns are the company’s the see the most success.