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    Strategic content creation with vision

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Hire A Fractional CCO Today

Does your company need a Chief Communications Officer, but not full-time? Let the team at Selsi Enterprises help your organization reach its goals by bringing in executive-level brainpower not only to achieve but also exceed your 2024 goals.

Here are a few reasons why you should hire a fractional CCO:

  • Cost-effectiveness: A fractional CCO provides organizations with access to top-tier communications expertise without the burden of full-time salary and benefits. This can be particularly beneficial for smaller organizations or those with limited budgets.

  • Strategic guidance: A fractional CCO can bring a fresh perspective and strategic vision to an organization’s communications efforts. They can help develop and implement a comprehensive communications plan that aligns with the organization’s overall goals and objectives.

  • Expertise in specific areas: Fractional CCOs often have specialized expertise in certain areas of communications, such as public relations, crisis communications, or social media. This can be invaluable to organizations that need help navigating complex or challenging communications situations.

  • Flexibility and scalability: Fractional CCO arrangements can be tailored to meet the specific needs of an organization. The CCO can provide as much or as little support as needed, and the engagement can be scaled up or down as the organization’s needs change.

  • Access to a wider network: Fractional CCOs often have extensive networks of contacts in the media, public relations, and marketing industries. This can be a valuable resource for organizations that are looking to expand their reach and build relationships with key influencers.

In addition to these benefits, fractional CCOs can also help organizations:

  • Improve employee communication
  • Enhance brand reputation
  • Manage crises effectively
  • Attract and retain top talent

We know that organizations have evolving needs, and the communications landscape has changed significantly post-COVID. Set up a discovery call with one of our representatives today, and let’s assess if a fractional CCO is what your organization needs in 2024.

AI-ENHANCED STRATEGY

We merge the power of AI with the art of storytelling. Our AI-Enhanced Strategy & Storytelling services help you automate research, personalize campaigns without losing authenticity, and unlock creative, data-driven insights. With an AI Audit, we uncover where your workflows can be smarter, faster, and more effective. You’ll see exactly how to integrate AI in ways that save time, reduce costs, and amplify your brand’s voice. Stay ahead of the conversation and elevate your communications— Call today for your AI Audit.

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CORPORATE COMMUNICATION

The art of communicating in a corporate setting has grown to be even more interesting.  From Employee Engagement to Community Relations, we understand how to strategically align messaging to organizational goals. The corporate culture at each organization is very different.  This factor alone means that there is no one way to define what it takes to be a corporate communicator.  Our experiences with a variety of brands will allow us to share expertise that can mold your communication strategy to one that delivers the results that you are looking for within your organization.

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CAMPAIGN STRATEGY

A political campaign is only as good as the communication strategy. As a candidate, you need to determine how you want to be branded. This will help you decide on everything from your social media content to your direct mail pieces. Our content strategy is comprehensive. We work with you on your media presence, your public speaking, all the way to your social media content strategy. We look at the demographics of your constituents to what their pain points may be at the time. We pull out all the stops to best tell your brand story.

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Brand Narrative: What is your story?

Most small business owners are not thinking about their “brand narrative.” Unfortunately, it is an important piece to growing any business.  If you own a business, it is important to make sure your brand is giving off the story that you would like for it to tell. Many brands are having a harder time controlling their narrative now that social media is in the picture.

Your challenge for today is to look at all of the places that you have a brand presence.  If you personally are attached to your brand, then you will also need to look at what your personal brand is saying about your organization.  Here are a few questions to guide you on your efforts of reviewing your brand narrative:

  1. Is my message consistent?
  2. Is my message conveying what I would like for it to convey?
  3. Does the brand narrative help me to reach my goals and objectives?
  4. What are the top 3 messages that I need to convey in my messaging?
  5. Can I make the necessary changes in order to improve my brand narrative?

5 Lessons Any Small Business Owner Can Learn from Chick-fil-A

Chick-fil-A is doing customer service right!

First, for those of you that are not familiar with Chick-fil-A, it is an Atlanta based quick service chicken restaurant chain. According to their website, they are the second largest operation of their kind with more than 1,615 restaurants in 39 states. In 2011, the restaurant reached $4.1 billion in sales. Chick-fil-A is credited with creating the first boneless breast of chicken sandwich.

What is impressive and what I think small business owners can learn from Chick-fil-A is the culture that they have created within not only their management team, but also their sales associates. The politeness of of all of the associates oozes the idea that the employees are happy to work at Chick-fil-A. The associates always make an attempt to go above and beyond in their service that they are providing to you.

My family frequents Chick-fil-A’s in several states. The customer service results are the same. Our neighborhood location keeps a line in the drive thru the majority of the day.

The founder, Truett Cathy, implemented a Closed-On-Sunday policy since the opening of the first restaurant in 1946. Although he caught a lot flack for this decision, Cathy states that this is one of the best business decisions that he ever made. The company still continues to compete well in the area profitability against companies that are open 7 days a week.

So, here are my top 5 lessons for the small business owner when using Chick-fil-A as a case study:

1. Put the people in your organization first. When others here that a company respects it’s employees, that particular company does not have a problem attracting top candidates. This is easy to see in the caliber if employee hired at Chick-fil-A.

2. Allow employees to spend time with their families. WorkLife Balance is something that many organizations struggle with today.

3. Many people have some sort of spiritual thirst. Not saying that all companies have to implement a Closed-On-Sunday policy, but respecting employees spiritual desire will go along way towards the success if a company,

4. Develop a positive culture from the top down. The managers in Chick-fil-A model the behavior that they expect. In turn, the associates provide the customers with top quality service.

5. The product sold is always properly prepared. From the oatmeal to a chicken caesar wrap, the quality does not diminish. And, if a customer is given something that they feel is not top quality, then it is PLEASANTLY exchanged.

Make customer service a priority in your organization immediately. Learn from those that have a formula for success.

I hope that you enjoyed this post. And in the words of any Chick-fil-A associate, “It’s my pleasure!”

Are your leads working for you?

So, you have a lot of followers on Twitter, you have increased the number of Facebook likes you have on you Facebook business page, and your email database is growing by leaps and bounds.  Has any of this translated into solid business for your company?  For many, the answer is a resounding ‘NO.’

According to Gleanster Research, 50% of leads are qualified but not yet ready to buy (via HubSpot).  This means that if you are a marketer or you wear the marketing hat at your organization, it is past time to begin nurturing your leads. Let 2012 be the year that you stop sitting idle with luke warm leads in your systems that need to be converted to paying customers. After you have reached this revelation, your mind will tend to start coming with a series of questions on making these conversions happen. The top question we hear at Selsi Enterprises is probably……”What are the best ways to nurture the leads that you already have in your system?”

Here is my answer in a nutshell:

  1. First and foremost, you must understand your audience.  As a marketer, you need to take a look at your sales cycle.  Do a little research on how long it actually takes from the point when someone discovers your product or service to the point that they are actually ready to make a purchase.
  2. Clearly define your goals and objectives when seeking to nurture leads. Are you looking to reawaken old leads or are you looking to generate new leads? Put a numerical value on the success of your campaign.
  3. When you get a lead, respond to them quickly.  According to HubSpot, 35% to 50% of sales go the vendors that are the first to respond.  The likelihood of converting a lead to sale greatly diminishes the farther away the time is from the initial contact made by the lead.
  4. Maintain contact with your lead.  Develop a drip marketing campaign that shows that you and/or your organization are the expert in the field that you are servicing.
  5. Finally, never stop learning about your customers! Always look for ways that you can continue to fulfill the needs of your customer base.

Brands We Have Worked With Over The Years

With all the moving parts to a good PR plan, our volunteer board needed help. Selsi Enterprises provided the insight and strategy to help our organization get useful feedback from our members, connect with reporters who didn’t know about us, and develop messaging to attract new attendees for our events.

Nicole is a PR Powerhouse! She’s helped me to find my angle and present my story to countless media publications. Whenever I need a publicity boost, I go to Nicole and can’t recommend her enough.

Nicole Henderson and I collaborated on a group project to promote a professional women’s networking organization in Atlanta. Nicole did an outstanding job as our leader. She managed the work, people, and budget – and was delightful to work with! Nicole’s experience with social media and the latest innovative trends provides clients with unmatched advice and performance.

I co-chaired PRSA Georgia’s 10th Annual Conference with Nicole. I was continuously impressed with the new ideas she was bringing to the event. Fresh, current, relevant!

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