Hire A Fractional CCO Today
Does your company need a Chief Communications Officer, but not full-time? Let the team at Selsi Enterprises help your organization reach its goals by bringing in executive-level brainpower not only to achieve but also exceed your 2024 goals.
Here are a few reasons why you should hire a fractional CCO:
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Cost-effectiveness: A fractional CCO provides organizations with access to top-tier communications expertise without the burden of full-time salary and benefits. This can be particularly beneficial for smaller organizations or those with limited budgets.
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Strategic guidance: A fractional CCO can bring a fresh perspective and strategic vision to an organization’s communications efforts. They can help develop and implement a comprehensive communications plan that aligns with the organization’s overall goals and objectives.
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Expertise in specific areas: Fractional CCOs often have specialized expertise in certain areas of communications, such as public relations, crisis communications, or social media. This can be invaluable to organizations that need help navigating complex or challenging communications situations.
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Flexibility and scalability: Fractional CCO arrangements can be tailored to meet the specific needs of an organization. The CCO can provide as much or as little support as needed, and the engagement can be scaled up or down as the organization’s needs change.
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Access to a wider network: Fractional CCOs often have extensive networks of contacts in the media, public relations, and marketing industries. This can be a valuable resource for organizations that are looking to expand their reach and build relationships with key influencers.
In addition to these benefits, fractional CCOs can also help organizations:
- Improve employee communication
- Enhance brand reputation
- Manage crises effectively
- Attract and retain top talent
We know that organizations have evolving needs, and the communications landscape has changed significantly post-COVID. Set up a discovery call with one of our representatives today, and let’s assess if a fractional CCO is what your organization needs in 2024.
Did your CEO send out a Happy Holiday message?
As we have polled several of our clients, we are noticing that more and more CEOs are not sending out holiday messages. We are not sure if it is lack of time or by choice that they are moving a way from the end of the year well wishes.
Some have stated that the CEOs are leaving this up to the managers because it can become more specific to what the employee has actually done throughout the year. Others say that their CEO prefers to give a welcome back message after the New Year. This message is said to set the tone for the year.
Who is to say which school of thought is correct. It is our thought that it depends on several factors. The culture, the type of news that needs to be shared, and the current level of employee morale.
What is your opinion of the CEO sending out a holiday message? We would love to hear your feedback.
5 Lessons from the Target Nightmare
Target is currently in a windstorm of controversy. The question of the day is ‘How are they handling this crisis that could happen to any large retailer?’ And what lessons should other large and small organizations learn from this nightmare.
2. Control the situation, do not let the situation control you. One hug mistake made by Target is letting the media break the story. Target’s team should have immediately devised talking points to tell the story as they wanted it to be told. Now, it seems like Target is having to run from behind to manage the story.
3. Constantly communicate with your consumers. Target has a very loyal fan base. Similarly to our own customers and clients, Target’s customers would be more understanding if they were getting constant updates about what is going on to rectify the situation. I am almost certain that I used my Target Red Card during the days that they mentioned and I have yet to receive an email or notification about what I should do.
4. Use social media to your advantage. Social media is a great way to respond directly to your consumers. It is also a great way to listen to how your consumers are feeling about a particular situation. Target is taking a beating on Facebook. They are giving 10% off this weekend, but it looks like customers do not feel that it is enough. But, from Target’s perspective, can they really do enough to satisfy some customers. It looks like they will have to take a loss and gradually earn the trust of their audience back.
5. Keep your employees in the loop. Employees can be your biggest ambassadors, but only if they know exactly what is going on. Your employees do not need to hear the information from the media, they need to hear it from their managers. The employees on the front lines also need to be well versed on how to handle the comments, concerns, and complaints that they are going to get from customers over the next few weeks.
What lessons have you learned from this incident? Leave us a note in the comments section. I am sure that this is a situation that we will be watching into the New Year.
Dear Target,
If you need help with your crisis communication and PR efforts to rebuild your reputation, give us a call! Selsi Enterprises would love to help!
Sincerely,
Selsi Enterprises CEO
Additional articles about the topic:
A Message from the Target CEO (Behind the Scenes at Target)
Target’s PR Nightmare: Customer Service Gridlock (MarketWatch)
Target on Facebook
Target Breach Likely Involved Inside Knowledge, Experts Say (PC World)
Time for 2014 Plans
It is not to late to think about your marketing and communication plans for 2014. Take a look at what you did in 2013. What worked and what was a waste of time? What would you like to try in 2014? Does your brand need to be revitalized?
Ask yourself a few simple questions like the above and you will be surprised what you are able to turn into a plan for 2014. The good thing about it is that it can be fluid. You can add to and take away from it as you please. The key is just to plan!
In the comments section below, let us know what you have to keep in your plan for 2014 and what you have to avoid in your plan for 2014.