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  • Make a meaningful difference in business and society

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    Strategic content creation with vision

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Hire A Fractional CCO Today

Does your company need a Chief Communications Officer, but not full-time? Let the team at Selsi Enterprises help your organization reach its goals by bringing in executive-level brainpower not only to achieve but also exceed your 2024 goals.

Here are a few reasons why you should hire a fractional CCO:

  • Cost-effectiveness: A fractional CCO provides organizations with access to top-tier communications expertise without the burden of full-time salary and benefits. This can be particularly beneficial for smaller organizations or those with limited budgets.

  • Strategic guidance: A fractional CCO can bring a fresh perspective and strategic vision to an organization’s communications efforts. They can help develop and implement a comprehensive communications plan that aligns with the organization’s overall goals and objectives.

  • Expertise in specific areas: Fractional CCOs often have specialized expertise in certain areas of communications, such as public relations, crisis communications, or social media. This can be invaluable to organizations that need help navigating complex or challenging communications situations.

  • Flexibility and scalability: Fractional CCO arrangements can be tailored to meet the specific needs of an organization. The CCO can provide as much or as little support as needed, and the engagement can be scaled up or down as the organization’s needs change.

  • Access to a wider network: Fractional CCOs often have extensive networks of contacts in the media, public relations, and marketing industries. This can be a valuable resource for organizations that are looking to expand their reach and build relationships with key influencers.

In addition to these benefits, fractional CCOs can also help organizations:

  • Improve employee communication
  • Enhance brand reputation
  • Manage crises effectively
  • Attract and retain top talent

We know that organizations have evolving needs, and the communications landscape has changed significantly post-COVID. Set up a discovery call with one of our representatives today, and let’s assess if a fractional CCO is what your organization needs in 2024.

AI-ENHANCED STRATEGY

We merge the power of AI with the art of storytelling. Our AI-Enhanced Strategy & Storytelling services help you automate research, personalize campaigns without losing authenticity, and unlock creative, data-driven insights. With an AI Audit, we uncover where your workflows can be smarter, faster, and more effective. You’ll see exactly how to integrate AI in ways that save time, reduce costs, and amplify your brand’s voice. Stay ahead of the conversation and elevate your communications— Call today for your AI Audit.

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CORPORATE COMMUNICATION

The art of communicating in a corporate setting has grown to be even more interesting.  From Employee Engagement to Community Relations, we understand how to strategically align messaging to organizational goals. The corporate culture at each organization is very different.  This factor alone means that there is no one way to define what it takes to be a corporate communicator.  Our experiences with a variety of brands will allow us to share expertise that can mold your communication strategy to one that delivers the results that you are looking for within your organization.

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CAMPAIGN STRATEGY

A political campaign is only as good as the communication strategy. As a candidate, you need to determine how you want to be branded. This will help you decide on everything from your social media content to your direct mail pieces. Our content strategy is comprehensive. We work with you on your media presence, your public speaking, all the way to your social media content strategy. We look at the demographics of your constituents to what their pain points may be at the time. We pull out all the stops to best tell your brand story.

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The Success of World Anti Troll Day

Anti Troll Day RecapWorld Anti Troll Day came together from an idea that Zsuzsanna Szkiba (Susie) had and brought to life with the help of her community, The BoPoTribe.  From the moment she mentioned it, the BoPoTribe Ambassadors were ready to help out. This team effort came to life in a matter of weeks via Periscope, Google Hangouts, Face Time, a lot of text messages, Dropbox, and Google Drive.  This was truly a virtual team working together at its finest.

If you are not familiar with World Anti Troll Day, here is a brief synopsis for the reason for the day.  

Since Periscope’s beginnings, people have come on to others Scopes and made comments like ‘Open Boobs’ and ‘Sex’ just to name a few. These ideas are not only inappropriate, but they keep people from wanting to share their message on social media. These individuals that come on to someone’s Scopes and say terrible comments are called Trolls.  Trolls like to stay hidden in the shadows and try to discourage others from their greatness. But, on World Anti Troll Day, we have decided to silence the Trolls.

Read more about all that went on throughout World Anti Troll Day by clicking here.

#WATD was an Amazing Day

There were so many positive messages shared around body positivity and anti bullying. People shared their stories for 24 hours on Periscope, Blab, and several other platforms. I loved the fact that you could log in and see several scopes going at a time with the #WATD in the title. The community stepped up and I truly feel that a small dent was made to raise awareness about body shaming and cyber bullying.  I also feel that the best is yet to come.  Many stated in their scopes that this was only the beginning.  I think what the BoPoTribe has successfuly done is to awaken people around a topic that needed this new found attention.  The organization is sure to change the world!

Lesson’s learned from #WATD

  1. One person can have an idea that will change the world.
  2. You never know how many more people are out there that will help you bring your dreams to reality.
  3. Your words are powerful, select them wisely.
  4. All bodies are good bodies!

Next steps

If you are not connected to the BoPoTribe, look for our group on all social platforms.  You will be able to stay in the loop on what we are working on next to fight against body shaming and cyber bullying.

My scope

http://katch.me/embed/v/fad8f4d2-d7fa-3c9e-8c28-0ffd65ff30ac?sync=1

Selsi University is Underway!

Are you getting noticed in the media?  
If the answer is no, what are you doing to change it?

Many entrepreneurs find themselves stuck on trying to decide if they should be working in their business or on growing their business.  Unfortunately, you need to do a little bit of both.

If your business is young, it can sometimes be a challenge to determine how to fit PR into your budget.  Because we have heard this so much, we decided to create Selsi University for those entrepreneurs who are ready for a little media attention, but are not to the point that they can retain PR representation.

Click here to learn more about what Selsi University has to offer!

Periscope Summit Recap

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New York Scope Week (AKA Periscope Summit) was one of the best “conferences” that I have attended in a long time. For a first time event, this by far exceeded my expectations. Here are my top take-a-ways from the event:

  1. Community – The supportive nature of the Periscope community is almost hard to believe. Everyone was exchanging contact information and business tips every day of the event. The authentic networking at this event is probably the top reason to attend in person. This is more than just exchanging a business card.
  2. Location – MIST Harlem turned out to be an AWESOME location. The stadium style seating was great and made it easy for everyone to see the presenters. New York City, although an expensive city to travel to, is full of a variety of activities to do outside of the conference. That was great for those of us that had family with us on the trip. Having a conference in a city with great public transportation is also a WIN.
  3. Presenters and Panelist – Everyone that spoke provided gems of information that we could all take back and apply to our business immediately.  Take the time to go to each of the speakers Katch.me sites to see if they saved their presentations. For the speakers that did, it will be well worth the time to watch the presentations in their entirety.
  4. Attending the next Periscope Summit is a must – If you were like me at the Summit, it was difficult to get to speak with all of the people you may have wanted to speak with that were in attendance. The beauty of attending in person is that you could pick up with conversations right off the bat that you may have started on Periscope.  Many people made connections that they will be able to call on if they visit that persons city.  The presenters were also very approachable and stayed around for the entire conference. I can’t imagine how AWESOME the next conference will be as more people are taking about attending.

If you attended the conference, please put your thoughts in the comments below. Many people have asked me why you should attend in person if you can see everything on Scope.  The answer is simple…..the in real life connections are invaluable.  They are worth way more then the price of the ticket. This is a conference that you want to attend in person!

Brands We Have Worked With Over The Years

With all the moving parts to a good PR plan, our volunteer board needed help. Selsi Enterprises provided the insight and strategy to help our organization get useful feedback from our members, connect with reporters who didn’t know about us, and develop messaging to attract new attendees for our events.

Nicole is a PR Powerhouse! She’s helped me to find my angle and present my story to countless media publications. Whenever I need a publicity boost, I go to Nicole and can’t recommend her enough.

Nicole Henderson and I collaborated on a group project to promote a professional women’s networking organization in Atlanta. Nicole did an outstanding job as our leader. She managed the work, people, and budget – and was delightful to work with! Nicole’s experience with social media and the latest innovative trends provides clients with unmatched advice and performance.

I co-chaired PRSA Georgia’s 10th Annual Conference with Nicole. I was continuously impressed with the new ideas she was bringing to the event. Fresh, current, relevant!

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