The “Target Breach Flood” Is Already Appearing On The Carder Black Market; Target Reacts
More info on Target. How is all of this going to affect their brand in your opinion?
Announcing TechCrunch’s 2014 Pitch-Offs: Atlanta, New Orleans, Washington D.C., NYC, Boston, And LA
Save the date Atlanta!
Fly Or Die: Instagram Direct
What do you think about these recent changes to Instagram?
Did your CEO send out a Happy Holiday message?
As we have polled several of our clients, we are noticing that more and more CEOs are not sending out holiday messages. We are not sure if it is lack of time or by choice that they are moving a way from the end of the year well wishes.
Some have stated that the CEOs are leaving this up to the managers because it can become more specific to what the employee has actually done throughout the year. Others say that their CEO prefers to give a welcome back message after the New Year. This message is said to set the tone for the year.
Who is to say which school of thought is correct. It is our thought that it depends on several factors. The culture, the type of news that needs to be shared, and the current level of employee morale.
What is your opinion of the CEO sending out a holiday message? We would love to hear your feedback.
Time for 2014 Plans
It is not to late to think about your marketing and communication plans for 2014. Take a look at what you did in 2013. What worked and what was a waste of time? What would you like to try in 2014? Does your brand need to be revitalized?
Ask yourself a few simple questions like the above and you will be surprised what you are able to turn into a plan for 2014. The good thing about it is that it can be fluid. You can add to and take away from it as you please. The key is just to plan!
In the comments section below, let us know what you have to keep in your plan for 2014 and what you have to avoid in your plan for 2014.
A Fortune Worth Sharing: Fortune Cookies, Marketing, & Events
This story is a true testament to the power of social media.
A few weeks back I received an email requesting a product review for a product that is baked all of the way on the other side of the country. After the exchange of a few emails, this 25-year-old bakery in the SF Bay area is now connected with a wonderful PR boutique in Atlanta . Product reviews are not something we normally do at Selsi Enterprises, but for the effort made by the company to share their products with us, we said ‘Yes!’
The Product: Fortune Cookies
The Company: Fortune Cookie Creations
Website: http://www.fortunecookiecreations.com/
Our Verdict: Excellent
The freshly baked, colorful fortune cookies arrived and immediately I was blown away by the concept. My event planning wheels started to roll nonstop. What an AWESOME way to complete a theme at a wedding, a sweet 16, or even a corporate holiday party. Not only can the color be customized, but so can the message on the inside.
Custom Fortune Cookies in a variety of colors and flavors with your own personalized messages
The true test — do they taste as good as they look??? I was pleasantly surprised by the subtle flavor associated with each color. The flavors are not overwhelming. I think that even if someone did not like strawberries for example, they could still appreciate the slight flavor added to the cookie. This is important because if you do have the cookies at an event or to hand out to potential clients, you do not want the flavor so strong that you can easily turn someone off. Our team felt like there is a safe level of flavor in each cookie that would allow most people to like any of the cookies that they were offered.
Red = Strawberry
Brown = Chocolate
Blue = Raspberry
Orange = Orange
Green = Lime
Yellow = Coconut
I must say that out of all of us in the office, the Chocolate was our favorite. Orange pulled a close second!
The company has a great website. Click here to take a look around their site. I love the information they shared in the ‘About Us’ section. You are able to find out some interesting facts about the company immediately. A couple of facts that stood out to me was that the company was created in 1986. 10 years ago, they decided to add in the colors and flavors.
Event Planners
What a nice touch this would be to any event. You could continue your theme and put an event appropriate message inside the cookie. We all know that it is details like this that make an event memorable for guest at your events. If done right, this is something that will be talked about way after the event is over.
Marketing Nugget
Fortune cookies are a great leave behind when you call on a perspective client. They are also great to use on trade show tables. The fact that you can customize the color and the message on the inside can prove to be a great marketing tool for your company.
Let us know if you order any fortune cookies from Fortune Cookie Creations.
Facebook’s Mobile Tipping Point: 48% Of Daily Users Are Now Mobile-Only, Instagram’s Blowing Other Social Apps Out Of The Water
Wow! Is your brand where it should be in using these tools properly? Let Selsi Enterprises help you with your 2014 Communication Strategy.
Facebook Admits Some Decrease Of Usage Amongst Young Teens For The First Time
It took Facebook a long time to come to this obvious conclusion. This is what a brand should not do when trying to stay on top of who their audience is at all times. I am thinking that FB really did know this, but did not want to make it public that they were losing this group.