How the NFL Convinced Michael Jackson to Perform in the 1993 Super Bowl Halftime Show

The Super Bowl Half Time Show is such an important piece of the entire experience. For some, it is the only part of the Super Bowl that they watch. When creating events for any brand, be mindful of all of the details. From the invitation to the time people leave the event, one must pay attention to how each piece of an event may effect the brand. This is an interesting article about how the NFL convinced MJ to perform. You never know what goes on behind the scenes of an event to bring it to fruition.