Expand Your Business Literacy

As marketing and public relations professionals (or someone that may wear this hat), it is extremely important that you increase your business literacy. In order to have a stellar marketing and communication plan, it is necessary to have an in depth understanding of the business.

Here are a few suggestions on what you can do to learn more about the business that you are in:

1. Understand the hierarchy. Who reports to whom and who makes what decisions.

2. How does your organization make a profit? Which products or services have the largest profit margin?

3. What is the length of time it takes to turn a profit in your organization?

4. What are the short and long term goals of your company?

5. How can you add value to the organization?