As I speak with potential clients from around the world, it is amazing how similar we all are in the desires that we have to grow our businesses. One of the biggest challenges we see our entrepreneurs struggle with is deciding on the content that is appropriate for them to share. Generally speaking, there is always great content around you as it relates to your business. You simply have to bring that in to a format that others can consume as well.
Easy for us to say, right? We eat, breathe, and sleep content.
I think that you can acquire this skill in some part too. Create an avatar that is the ideal client for your business. Define everything that you can….age, life style, income, likes and dislikes. And then speak directly to this avatar. Think about how you bring this person value. How what your share could help them get past a pain point in their business or personal endeavors.
Then, start blogging and vlogging. Yes, blogging and vlogging. It doesn’t have to be perfect, it just has to be consistent.
Here are some interesting stats:
- 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
- The average word count of top-ranking content (in Google) is between 1,140-1,285 words.
- Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts.
We are living in an era where your customers want to see you. They do not want to see your logo or your pushy, salesy content all of the time. You have to earn the right to sell to your customers in today’s marketplace. Blogging and vlogging will help in so many ways. Not only does it help you to keep current information out in the universe, but it also allows you to get seen as an expert by media. If you continue to prove that you know what you are talking about, then you will start to see the fruits of your labor.
It is a marathon not a sprint! Start today and take a look at the results that come in month over month.