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Blogging and Vlogging – Just Do It!

 

As I speak with potential clients from around the world, it is amazing how similar we all are in the desires that we have to grow our businesses. One of the biggest challenges we see our entrepreneurs struggle with is deciding on the content that is appropriate for them to share. Generally speaking, there is always great content around you as it relates to your business. You simply have to bring that in to a format that others can consume as well.

Easy for us to say, right? We eat, breathe, and sleep content.

I think that you can acquire this skill in some part too. Create an avatar that is the ideal client for your business. Define everything that you can….age, life style, income, likes and dislikes. And then speak directly to this avatar. Think about how you bring this person value. How what your share could help them get past a pain point in their business or personal endeavors.

Then, start blogging and vlogging. Yes, blogging and vlogging. It doesn’t have to be perfect, it just has to be consistent.

Here are some interesting stats:

  1. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
  2. The average word count of top-ranking content (in Google) is between 1,140-1,285 words.
  3. Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts.

We are living in an era where your customers want to see you. They do not want to see your logo or your pushy, salesy content all of the time. You have to earn the right to sell to your customers in today’s marketplace. Blogging and vlogging will help in so many ways. Not only does it help you to keep current information out in the universe, but it also allows you to get seen as an expert by media.  If you continue to prove that you know what you are talking about, then you will start to see the fruits of your labor.

It is a marathon not a sprint! Start today and take a look at the results that come in month over month.

 

 

 

Why Every Entrepreneur Should Listen to Entrepreneurs Think Tank



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There are a lot of podcast to choose from.  We hope that Entrepreneurs Think Tank will be one that you add to your library.  As entrepreneurs, sometimes we can get so busy trying to build our business that we forget to reach out to our network to see if there is an easier and more efficient way to complete certain task.  This is where the Think Tank will come in.  We are building a community to support entrepreneurs on their journey to earning their first million dollars in revenue.

Tell your friends and colleges about Entrepreneurs Think Tank! The more we bring in to the community the stronger the information is that we will share with one another. This is a community that will celebrate your wins and help you learn from your failures.

 

The BET Award Show was LIT!

From the moment the 2016 BET Awards show opened with Beyonce to the after party where DJ Khaled released his new video, this awards show will be remembered as one of the best productions that BET has produced in many years. Even with all of the fun that was being had during the entire awards show experience, the bottom line is that this show was about business and each of the artists and actors that were on the show used the global platform to promote the projects that they had coming next.

We will explore The BET Award show from the business aspect.

The PreShow

Typically, you see newer acts perform during the preshow.  Acts that perform here are trying to break from being considered a newbie. So, although you have an act signed by Puff Daddy, they still have to work their way on to the main show. Diddy understands promotion and marketing on a level that many have been educated in marketing still do not get to this day. His act performed, he made an appearance in the audience, and he shared it out in social media.

The lesson for entrepreneurs here is not to be afraid to use a testing ground before you hit a ‘MAIN’ stage.  This will allow you to do some preliminary research before you release to the masses. But, when you do testing like this, its best to bring your A Game.  Testing out your B Game is a complete waste of time.

The Opening

 

Beyonce has not graced a BET Awards Show stage in many years, but this year she used her presence to the fullest. Sisters Chole and Halle Bailey, one of the first signees to Beyonce’s Parkwood Entertainment, were able to have a prime time for performing during the show.

The lesson here for your business is to always think about how you can negotiate to the benefit of your business. BET is going to benefit heavily for at least the rest of the year from Beyonce’s performance. So, in return, she has the right to also gain a little extra for her time to prepare and perform on the show. The searches that their website will get, the buzz that is created because of her performance, the boost to the BET brand is all things that Beyonce can bring to the table and deliver on.

What you have to do is to understand what you are bringing to the table to use as leverage as you negotiate for your business?

The After Show

DJ Khaled, who has a highly engaged Snapchat following, was allowed to perform at the PreShow and also promote the fact that he was releasing his new video that features JayZ and Future. What you have to remember is that DJ Khaled is a DJ, not a rapper, but he has a HUGE rap album with a mega collaboration being released.

There is a lot of business behind this act from numerous directions. The first element is that DJ Khaled can now be considered an influencer on Snapchat. The idea that he will be promoting the BET Awards show and the release of his new album on his Snapchat channel is a WIN for BET.

Secondly, DJ Khaled is touring with Beyonce on the Formation World Tour. JayZ looked at this as an AWESOME way to THANK DJ Khaled for stopping what he was doing to tour with his wife.  But, it really was a WIN-WIN-WIN for all involved.

Think about ways that you can collaborate with other business owners that can make for a mutually beneficial situation where everyone wins.  These collaborations have benefits that go beyond that of the actual act.

 

Are you in?

Yes, that is the question of the day! Are you in?

We have issued a challenge to all of you that are brave enough to take it! We want you to Scope EVERYDAY! Yes, EVERYDAY.

The reason for this challenge is because the number one question that we are receiving at our agency is….’How can I grow the following for my brand?’ The answer. There is not magic bullet to grow your following, but Scoping can help speed the process. Well, if you put out GREAT content, consistently.

Here are the rules of the challenge:

1. Use the #SED16 in your title
2. Sign up for a Katch account at www.katch.me
3. Sign up for our eNewsletter by clicking here.
4. Scope EVERYDAY. There is not time limit on your scopes. The idea is simply to hi the Start Broadcast button.

Winners will be chosen randomly by the team at Selsi Enterprises as prizes are available.

Have fun!

Social Media Strategy Audit

Many times we see that companies get involved in the world of social media without any real direction.  A business owner feels good being able to say that their company has a presence on all social media platforms. The problem is if you do not have a strategy behind what you are doing; it can simply result in a lot of wasted time with no real gain in the business bottom line. We see companies every day that post in social media, but tend to feel that social media is not providing them with any results.  It is not a weakness of social media as much as it is a weakness in the strategy behind the post.

Our advice, step back and either do your own social media audit or hire a consultant that can give you great data about your social media campaign.  We would say leave it to the experts (shameless plug coming). Let a company like Selsi Enterprises dissect your current plan and give you some sound techniques to move forward with your efforts on social media.

A good social media strategy audit takes about 2 months to conduct. This audit typically compares what you are doing in the social media sphere to what your competitors are doing. This audit should also take a look at what you are doing versus where your customers are and what they may prefer in the way of social communication. Finally, you should end up with recommendations that can be measured over time.

Once small business owners conduct a social media audit, it is amazing how they see the results start to stack up versus the time before they had a specific strategy. What keeps most business owners from hiring a consultant to perform this audit is a concern surrounding the cost. A business owner should look at this as an investment in business growth.  This is a short term expense that can lead to a long term gain.  As I have polled consultants in 2012 on what they charge for their social media strategy audits, I have seen a range in terms of prices, services, and guarantees.  For a quality audit, the price range is 5K to 8K. Typically a consultant will allow a business owner to break this expense up into multiple payments over the 2 month timeframe. It really depends on the consultant!