There are several industries that perform well on live video, but one that we see that is truly missing the opportunity are realtors that are scared to hit the start broadcast button. Realtors have an opportunity to use free apps like Periscope and Facebook Live to show properties to people that may not even be in the market to buy, but fall in love with what they are showing via the live stream.
Here are 4 quick uses of live video for those in the real estate industry:
- Home Tour – People love looking at the inside of homes even if they are not shopping for a home. On a broadcast that allows you to have a global reach, your buyer can now be anywhere in the world.
- Provide a Neighborhood Tour – One of the deciding factors for a home buyer is what does the area around the home look like. They want to get a sense if the area is kid friendly, pet friendly, or even just safe for them to take an evening walk. This is something that can easily be shown.
- Conducting Client Interviews– It’s always great to share the comments of your happy customers. These testimonials go along way because it is not just you bragging about your good work. It is now someone else giving you an endorsement.
- Discuss Trends in the Market – Sitting with other experts in the industry and chatting about what is trending showcases you as an expert. It also allows you to collaborate with another strong realtor. Building these relationships can prove to be very beneficial and it shows that you are staying up-to-date with your area of expertise.
If you are a realtor in the Alpharetta, Georgia area, we have the perfect training for you! Come learn how to be a social media rock star on July 25th. We will show you how to strategically leverage Facebook, Twitter, Periscope, and Pintrest to grow your pool of leads. And, as a free gift we will perform a complimentary social media audit on your current use of social media. There are only 10 slots available. Sign up today! Click here to go to our sign up page!
UPDATE: Next workshop is on Aug 22nd. There are 2 time slots available. See you there!