Posts

We are days away from launching The Mompreneur Lifestyle on SelsiTV

Are you ready to go on a journey with us through what it takes to be a mompreneur? We hope that you will watch our episodes, make comments, and ask questions that you would like to see us discuss.  We are not promising to have perfect video editing and sound effects, but we can assure you that we will have AWESOME content that any mompreneur can use immediately.

Stay tuned for additional sponsorship information and information for how you can be a guest on the show. Here is a preview of the intro:

Mompreneurship: Raw & Uncut

Please go ahead and subscribe to our channel in YouTube.  You can get right to it by clicking here.

The Future of Marketing

Businesswoman standing on a ladder looking through binocularsWhen you sit and think about the direction that marketing is going in, you can’t leave out social and mobile. I think that we all can agree that it is not a passing fad. A marketing/pr strategic plan that does not include these two elements is doomed for mediocracy.

The future winners will be those that can develop super creative content that can break through all of the clutter. Right now agencies are losing talented, out of the box thinking people to the Facebook’s and Google’s of the world. I think the future will be such that many big brands move away from the BIG agencies. The creative genius can now be found in freelancers, smaller agencies, and proper development of internal staff.

Here is a great article about Keith Weed’s, chief marketing for the Unilever brand, view on the future of marketing.

What do you see about the future of marketing/pr? Are BIG agencies going to remain the staple for BIG brands? Can brands train their own people do that they can save a chunk of their budget?