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Entrepreneurs Think Tank – EP 4 – What had happened was….

Having an idea for a podcast and actually launching the podcast are two entirely different task. Especially when you are teaching yourself how to do everything. Not because you have to teach yourself, but because you know in the long run it will pay off to know how to do it.

We lost a show! It was devastating to have to accept that there was nothing that we could do to save the episode, but it was a great lesson. Things do not always go smoothly….even when you plan them out “perfectly.” As an entrepreneur, you just have to be able to roll with the punches. That is exactly what we are doing.

Listen to this episode about the loss of episode 4 and let us know what you think in the comments below. Have you ever lost something like this? How did you react?

Creating a Strategy to Win in 2017

As we wake up in this New Year, I wake up with purpose.  What I mean by this is that I know that we are all here for a reason. I personally know that as the CEO of Selsi Enterprises that I am called to help female entrepreneurs grow their businesses exponentially this year.  My business goals all center around this mission. I also know that I need to lend my voice to the platform of education in two ways. ONE, we need to rectify this school to prison pipeline immediately and TWO we need to revamp the outdated system that we have in the US starting TODAY. These are all big initiatives, but that does not mean that I need to ignore my calling.

Several of my clients have been thinking about what they want to accomplish in 2017.  We have been talking a lot about the power of DOING and not staying stuck in trying to reach PERFECTION. I am guilty of this myself. I will go in to a place where nothing gets done because I am waiting on it to be perfect. Fortunately, we are living through a time where DOING trumps PERFECTION.

So, in 2017 I challenge you to DO SOMETHING! Even if you do not know what your calling is, DO SOMETHING that you think may be your calling and you will be surprised at how PURPOSE shows itself. You are doing yourself an injustice if you do not live out your full potential.

We are on DAY ONE of a NEW YEAR. Here is our advice for success in 2017:

  1. Let go of 2016 and the things that may not have gone right. Focus on what it is you need to change going forward.
  2. Surround yourself with people that can lift you up. These people should be able to help you with the areas of your business that you are not strong in at the moment. Not that you will be looking for them to do it, but that you may need someone to ask for advice.
  3. Study success! Do not take advice from people that think that they know what to do about a situation. Take the advice from someone who has been through it or someone who may have been close to a similar situation. It is also good to recognize that successful people have a lot of the same habits.  Determine how you can apply those habits to your business.
  4. It sounds cliché, but follow your passion! Your passion will drive you and allow you to keep moving forward when the journey gets difficult.
  5. Hire a great publicist! (We just had to add it in.)

BLACK FRIDAY DEAL – VIP PR Strategy Intensive

By now we hope that you have started planning for 2017.  

PR is changing and in order to really #GetNoticed it is necessary to change with the times.  The traditional press release is basically dead, influencers are able to spread your message as well as or better than traditional newspaper outlets, and video will play an even larger role in the 2017 brands that rise to the top.  We like to explain it as the Kodak case study.  Kodak did not want to change with the direction that its audience was moving. Therefore, what was once a top tier brand is barely seen or recalled. Many of our kids may not even know the Kodak brand.

My team and I put together this intensive that will allow you to set your self up for success in 2017 by going through significant strategic planning and measurable goal setting activities.

The intensive is tailored specifically to your needs.  Being that it is so brand specific, you will have to email us to receive the application for acceptance in to the program. We are only taking 5 VIP candidates in December. If you are interested or have questions, please email hello@selsienterprises.com.

 

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Has Ryan Lochte Damaged His Brand for Good?

The Ryan Lochte story has received a great deal of press.  Unfortunately, this is not the first time that we have see an athlete completely, publicly tarnish their image.

In case you missed it, Lochte stated that there were guns drawn at the heads of he and his teammates while they were in Rio for the Olympics. The video surveillance footage now shows a very different story and everyone from the US Olympics committee to the brands that he was associated with are now second guessing their relationship with Lochte.

According to US Weekly, Lochte has lost all of his sponsorship’s and is now scheduled to appear on the TV show Dancing With The Stars. We find this quite interesting.  This is obviously a PR stunt to improve the damage that has been done to his image.  His PR team probably wants him to come across immature, but still someone that can be adored.

This story has brought about a lot of emotion. Check out this exchange between Al Rocker and Billy Bush on the Today Show:

From a PR standpoint:

If you find yourself on the PR team of Ryan Lochte, how do you fix this situation?

Step 1: He has to own it! Live streaming would actually be his best friend right now.  He needs to authentically come out and consistently apologize. Live streaming would force him to answer some very tough questions from the public, but this will allow people to get their frustrations out and move on.

Step 2: He needs to go back to Rio and apologize face to face to the security guard and to the officials that may have been involved.

Step 3: He also needs to personally visit and apologize to his teammates. This scandal stayed in the media circuit and has really taken away from what the Olympics should have been.

Step 4: He should do some PSAs directed towards kids on why lying is bad and look at the consequences that he had to suffer.

Remember, when a brand looks to bring on a spokesperson, they do not only look at their past…but they think 3 to 4 years in advance on how the consumer may view this individual.  They put their brand image on the line when partnering with any type of influencer. When this person tarnishes their public perception, it has been proven best for the brand to cut ties (at least for a couple of years).

The lesson for us as entrepreneurs, public figures, and brand managers is that we must ALWAYS protect our brand.  It is the legacy to which your consumers will stay loyal to you.

What suggestions do you have for the PR team of Ryan Lochte? Leave your feedback in the comments below.

4 Reasons Why the Pokèmon Go Craze is GREAT for Entrepreneurs 

People have been found playing PokemonGo in the delivery room.

App developers around the world are sure to be in awe of the Pokèmon Go craze that has excited people around the globe. No one could have predicted the volume of interest in a gaming app even if they had the best predictive data of all time. The game has nostalgia, challenge, and a little bit of new technology all rolled in to one. This seems to be a winning combination!Here are some recent facts about the game:

  1. Initial release date was July 6, 2016.
  2. The game was developed between a partnership with Nintendo and Niantic.
  3. Nintendo has sold more than 277 million Pokémon games to date, over 21.5 billion trading cards in ten languages, and made seventeen feature films over the past two decades.
  4. Pokèmon actually means Pocket Monster.
  5. In less than a week after its release, Pokémon GO is reportedly bigger than Tinder in the US.
  6. According to SimilarWeb the Usage Time of Pokémon GO is taking up a lot of its user’s time. On July 8th, the app was being used an average of 43 minutes, 23 seconds a day. This is higher than other popular apps like Whatsapp, Instagram, Snapchat, and Messenger.
  7. In less than a week, Pokèmon Go has had 6 million mentions on Twitter. (Adweek)
  8. According to Spreadfast, the most popular cities for the game are Culver City, Calif.; Houston; Chicago; San Antonio; and Manhattan were the buzziest locations, according to the company.
  9. Several brands have been caught tweeting about the game. Check out tweets from Southwest Airlines, KFC France, Sprint, Walmart captured in the article from Adweek.
  10. Nintendo has sold more than 277 million Pokemon games to date, over 21.5 billion trading cards in 10 languages, and made 17 feature films over the last 20 years. Time will tell how Pokemon Go matches up to those numbers. (Pocket-Lint)

If you are confused on how to play and the terminology being used, Pocket-Lint has the best write up I have seen to date. Spend a few minutes here to get a better understanding.

If you are an entrepreneur, here is why you should pay attention to this phenomenon:

  1. Follow The Eyeballs – As Gary Vaynerchuck says, you have to figure out how to Day Trade Attention and at this moment, the world is paying attention to this game at the moment. This is one of the best news jacking opportunities that a business owner can jump on at the moment. Remember to add the hashtag #PokèmonGo to your post.
  2. Promote!  Promote! Promote! – You can create a promotion around the Pokèmon brand and get awesome reach without having to pay to boost your post. Many are advertising the fact that they have a Pokèmon stop near their business.  The discounts that they are giving to patrons are extremely creative and a lot of fun. This type of promotion is a great way to introduce yourself to a new audience.
  3. Market Research – The Pokèmon craze gives you a sense of what those around the globe are finding interesting.  Game play, nostalgia, mobile, getting outside, learning about a variety of landmarks, and the list could go on and on. Take note of how you could apply this to your business. Do you have an app that you are creating? Can you incorporate some of these elements in to your app? Can you add some sort of game play to a promotion that you are running? Now is the time to think out of the box and capitalize on this new platform that is only going to grow.
  4. Stand Out From The Crowd – Pokèmon Go is one of the first virtual reality mobile games that have been successfully created. This is the first of many more to come. To date, we are already seeing some copy cat apps trying to ride the wave. If you feel something in your gut, go for it.  Pokèmon Go actually started from employees at Google working on their side project.  Ultimately, Google decided to let them go because they thought that it would be better for the growth of their company to be a stand alone.  As they say, the rest is history.

Pokèmon Go is actually celebrating 20 years.  Be sure that you check out their celebratory website and post your favorite memories from Pokèmon over the years using the hashtag #Pokemon20.

Take a look at this video from The Verge that will really take you back through the Pokemon history.

Spot The Story

As an advocate of your brand (be it corporate, entrepreneurial, or personal) you have to be able to spot stories that are around you. This skill may not come naturally, but you can train yourself to do it.

First understand that something in your average day may not be so average to someone else. Your shopping mall may look interesting to someone else in a different part of the world, your meal preparation techniques may be different then someone in your own neighborhood, someone may have no idea how you do what you do in your business. Each of these activities are stories that go behind the curtain (so to speak).

Spotting even the most basic story may lead to a viral push for your brand or message. Consumers are now more drawn to the story of people than a logo. Once the authentic nature of your brands story is told, then you will begin to attract an audience to you that remains loyal to your brand.
Everyone has a story….

So often we hear the complaint that I don’t have anything to share. My answer to that complaint is simply, “YES, everyone has a story and many of us tend to pass by all of the stories that are right at your fingertips.” Start with sharing your journey. How did you get to the point that you are at today. Better yet, WHY are you at the point that you are at today? When you share your WHY, you will be surprised how the right people gravitate towards you.

The obstacles that you faced and the lessons that you learned from those obstacles are all great sources for content. This is content that may find someone stuck in their journey and really help them through a tough spot.

Also, consider sharing the real benefit from what your product or service will offer along with what problem it actually solves. This will require true authenticity on why someone would need to purchase your product or service if you can clearly state what “problem” you are solving.

Additional ideas on creating content around your brand….

1. Look at sharing your milestones (i.e., your business anniversary, your birthday, a move to a new building)

2. Check the trending list on Facebook and Twitter. These list can give you an idea of what the “majority” of people are interested in. Figure out ways that you can tie in your story to stories that already have a bit of virality.

3. Share info about the people in your organization. This is a win all the way around. People love recognition and the people outside of your organization will love to learn who makes your organization tick.

Are you Live Streaming in Atlanta?

Live streaming platforms are all the rage at the moment. In Atlanta, we know that there are a lot of you that are live steaming some great content. It is our hope that we can pull our live streaming community together. By coming together, we can help each other grow in our streaming capabilities and support each others streams. You never know, you may find someone that may make a great business partner on an upcoming project.

If you are streaming in Atlanta, be sure to sign up for our eNewsletter, PR World. Also, jump over to Facebook and join our group titled Atlanta Live Streamers. Here, you will be able to keep up with the latest information on upcoming meetups and live streaming news.

Spread the word!

The Success of World Anti Troll Day

Anti Troll Day RecapWorld Anti Troll Day came together from an idea that Zsuzsanna Szkiba (Susie) had and brought to life with the help of her community, The BoPoTribe.  From the moment she mentioned it, the BoPoTribe Ambassadors were ready to help out. This team effort came to life in a matter of weeks via Periscope, Google Hangouts, Face Time, a lot of text messages, Dropbox, and Google Drive.  This was truly a virtual team working together at its finest.

If you are not familiar with World Anti Troll Day, here is a brief synopsis for the reason for the day.  

Since Periscope’s beginnings, people have come on to others Scopes and made comments like ‘Open Boobs’ and ‘Sex’ just to name a few. These ideas are not only inappropriate, but they keep people from wanting to share their message on social media. These individuals that come on to someone’s Scopes and say terrible comments are called Trolls.  Trolls like to stay hidden in the shadows and try to discourage others from their greatness. But, on World Anti Troll Day, we have decided to silence the Trolls.

Read more about all that went on throughout World Anti Troll Day by clicking here.

#WATD was an Amazing Day

There were so many positive messages shared around body positivity and anti bullying. People shared their stories for 24 hours on Periscope, Blab, and several other platforms. I loved the fact that you could log in and see several scopes going at a time with the #WATD in the title. The community stepped up and I truly feel that a small dent was made to raise awareness about body shaming and cyber bullying.  I also feel that the best is yet to come.  Many stated in their scopes that this was only the beginning.  I think what the BoPoTribe has successfuly done is to awaken people around a topic that needed this new found attention.  The organization is sure to change the world!

Lesson’s learned from #WATD

  1. One person can have an idea that will change the world.
  2. You never know how many more people are out there that will help you bring your dreams to reality.
  3. Your words are powerful, select them wisely.
  4. All bodies are good bodies!

Next steps

If you are not connected to the BoPoTribe, look for our group on all social platforms.  You will be able to stay in the loop on what we are working on next to fight against body shaming and cyber bullying.

My scope

http://katch.me/embed/v/fad8f4d2-d7fa-3c9e-8c28-0ffd65ff30ac?sync=1

We are days away from launching The Mompreneur Lifestyle on SelsiTV

Are you ready to go on a journey with us through what it takes to be a mompreneur? We hope that you will watch our episodes, make comments, and ask questions that you would like to see us discuss.  We are not promising to have perfect video editing and sound effects, but we can assure you that we will have AWESOME content that any mompreneur can use immediately.

Stay tuned for additional sponsorship information and information for how you can be a guest on the show. Here is a preview of the intro:

[youtube https://www.youtube.com/watch?v=QeRdRpafOjY]

Mompreneurship: Raw & Uncut

Please go ahead and subscribe to our channel in YouTube.  You can get right to it by clicking here.

The Future of Marketing

Businesswoman standing on a ladder looking through binocularsWhen you sit and think about the direction that marketing is going in, you can’t leave out social and mobile. I think that we all can agree that it is not a passing fad. A marketing/pr strategic plan that does not include these two elements is doomed for mediocracy.

The future winners will be those that can develop super creative content that can break through all of the clutter. Right now agencies are losing talented, out of the box thinking people to the Facebook’s and Google’s of the world. I think the future will be such that many big brands move away from the BIG agencies. The creative genius can now be found in freelancers, smaller agencies, and proper development of internal staff.

Here is a great article about Keith Weed’s, chief marketing for the Unilever brand, view on the future of marketing.

What do you see about the future of marketing/pr? Are BIG agencies going to remain the staple for BIG brands? Can brands train their own people do that they can save a chunk of their budget?