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The BUY Button is Active on Pinterest

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OMG, the BUY button is in full effect on Pinterest Now!  This can be a game changer for small and mid size brands. This gives smaller brands the ability to play along right beside the larger, more well known brands. Take a look at their introductory video:

Leave comments below once you have had an opportunity to try this out. We are looking at the payment options and comments that consumers are making about the new feature. We will be sure to update you on our findings.  We also have a scheduled Periscope coming up about this topic.

Send Messages on Pinterest Now

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This week, Pinterest opened up a new feature. You can now send messages to your pinners within the platform. This is something that has been in the works for a while and it is now live.

As a marketer, this is another great way to communicate with your audience. Think through the possibilities for your brand. Here are a few ideas that we thought about:

1. You can plan or announce an event using Pinterest.
2. Logo design options can be discussed.
3. Product features and benefits can be directly discussed with your audience.

Let us know what ideas you have about ways to use this new feature in Pinterest.