Posts

Are you in?

Yes, that is the question of the day! Are you in?

We have issued a challenge to all of you that are brave enough to take it! We want you to Scope EVERYDAY! Yes, EVERYDAY.

The reason for this challenge is because the number one question that we are receiving at our agency is….’How can I grow the following for my brand?’ The answer. There is not magic bullet to grow your following, but Scoping can help speed the process. Well, if you put out GREAT content, consistently.

Here are the rules of the challenge:

1. Use the #SED16 in your title
2. Sign up for a Katch account at www.katch.me
3. Sign up for our eNewsletter by clicking here.
4. Scope EVERYDAY. There is not time limit on your scopes. The idea is simply to hi the Start Broadcast button.

Winners will be chosen randomly by the team at Selsi Enterprises as prizes are available.

Have fun!

The Success of World Anti Troll Day

Anti Troll Day RecapWorld Anti Troll Day came together from an idea that Zsuzsanna Szkiba (Susie) had and brought to life with the help of her community, The BoPoTribe.  From the moment she mentioned it, the BoPoTribe Ambassadors were ready to help out. This team effort came to life in a matter of weeks via Periscope, Google Hangouts, Face Time, a lot of text messages, Dropbox, and Google Drive.  This was truly a virtual team working together at its finest.

If you are not familiar with World Anti Troll Day, here is a brief synopsis for the reason for the day.  

Since Periscope’s beginnings, people have come on to others Scopes and made comments like ‘Open Boobs’ and ‘Sex’ just to name a few. These ideas are not only inappropriate, but they keep people from wanting to share their message on social media. These individuals that come on to someone’s Scopes and say terrible comments are called Trolls.  Trolls like to stay hidden in the shadows and try to discourage others from their greatness. But, on World Anti Troll Day, we have decided to silence the Trolls.

Read more about all that went on throughout World Anti Troll Day by clicking here.

#WATD was an Amazing Day

There were so many positive messages shared around body positivity and anti bullying. People shared their stories for 24 hours on Periscope, Blab, and several other platforms. I loved the fact that you could log in and see several scopes going at a time with the #WATD in the title. The community stepped up and I truly feel that a small dent was made to raise awareness about body shaming and cyber bullying.  I also feel that the best is yet to come.  Many stated in their scopes that this was only the beginning.  I think what the BoPoTribe has successfuly done is to awaken people around a topic that needed this new found attention.  The organization is sure to change the world!

Lesson’s learned from #WATD

  1. One person can have an idea that will change the world.
  2. You never know how many more people are out there that will help you bring your dreams to reality.
  3. Your words are powerful, select them wisely.
  4. All bodies are good bodies!

Next steps

If you are not connected to the BoPoTribe, look for our group on all social platforms.  You will be able to stay in the loop on what we are working on next to fight against body shaming and cyber bullying.

My scope

http://katch.me/embed/v/fad8f4d2-d7fa-3c9e-8c28-0ffd65ff30ac?sync=1

5 Mompreneur Tips as You Prepare for School to Start Back

Mother With Baby Working In Office At Home

Mompreneur taking care of business and baby!

It’s that time of year for many of us in the US. The time of year to get the kiddos prepare for back to school. As Mompreneurs, it changes our routine completely. We are going from the lazy days of summer to the hustle and bustle of after school activities, making lunches, and last minute projects.

Here are a few tips to get ahead of the curve:

1. Load your calendar now – Many schools have already sent out their calendar for the year that includes days off, holidays, and other special days to remember.  If you have kids at multiple schools like I do, this task may take a little while.  But trust me, you will be glad that you took the time now as oppose to waiting until later on when school starts.

2. Load your contacts now – If you have contacts related to your kids school(s), load them in to your contact list now. From the main school number to the nurse line, it will be helpful to have all of this up-to-date in your address book. Also, I like to keep the email addresses of the principals and counselors in my address book too.

3. Stock up on school supplies now –  This time of year is the cheapest that school supplies will be. Stock up and figure out a way to keep them organized. Target has a really cool plastic shelving system that I am thinking about getting this year. I hate buying the supplies and not being able to find them in a few months.

4. Include your kids in your business if you can – This is not always easy to do (depending on the age of your kids), but they will love it.  My kids enjoy video editing and social media. These are areas that I can teach them how to help out. This is also a way that they can earn a little extra money.

5. PrePlan your meals – Get in the habit of planning your meals ahead of time. This is something that I do not do yet, but I plan on doing it. I find that I spend a lot of extra time thinking about new meals that I can prepare that are healthy and that I have all of the ingredients for in my pantry. So, if I plan well on Sunday, it is something that I will not have to worry about the rest of the week.

I am sure that there are several more tips that can be added to this list. Share your thoughts in the comments below.

Scanning on the Go 

Scanner Pro LogoIn keeping with our app review series, we have turned our attention to scanning documents and creating PDFs. How often are you away from your office and in need of the ability to scan a document on the go? Although  there are numerous office stores that you can utilize, if you are like us we do not like wasting the time when there is another option.

According to Global Workplace Analytics, teleworking has increased by 80% since 2005. Another interesting stat is that 2.8 million people now consider themselves self-employed and that there primary place of work is a home office. That being said, this app is a great one for many people that truly work within a mobile office situation. When you are working from your mobile office, carrying around a tool that scans is not always feasible. When they say there is an app for everything, there truly is an app for everything.

The app Scanner Pro is 2.99 and designed for both the iPhone and the iPad. The app is developed by the very experienced Readdle team. They have a number of productivity apps that they say have been download over 40 million times. The app is very user friendly. The guides within the app ensure that you get a pretty good scan the first time.

scanner_pro_screenshots

Give this app a try and let us know if it helps you out with the scans that you have to create.

We are days away from launching The Mompreneur Lifestyle on SelsiTV

Are you ready to go on a journey with us through what it takes to be a mompreneur? We hope that you will watch our episodes, make comments, and ask questions that you would like to see us discuss.  We are not promising to have perfect video editing and sound effects, but we can assure you that we will have AWESOME content that any mompreneur can use immediately.

Stay tuned for additional sponsorship information and information for how you can be a guest on the show. Here is a preview of the intro:

Mompreneurship: Raw & Uncut

Please go ahead and subscribe to our channel in YouTube.  You can get right to it by clicking here.

The Future of Marketing

Businesswoman standing on a ladder looking through binocularsWhen you sit and think about the direction that marketing is going in, you can’t leave out social and mobile. I think that we all can agree that it is not a passing fad. A marketing/pr strategic plan that does not include these two elements is doomed for mediocracy.

The future winners will be those that can develop super creative content that can break through all of the clutter. Right now agencies are losing talented, out of the box thinking people to the Facebook’s and Google’s of the world. I think the future will be such that many big brands move away from the BIG agencies. The creative genius can now be found in freelancers, smaller agencies, and proper development of internal staff.

Here is a great article about Keith Weed’s, chief marketing for the Unilever brand, view on the future of marketing.

What do you see about the future of marketing/pr? Are BIG agencies going to remain the staple for BIG brands? Can brands train their own people do that they can save a chunk of their budget?

Finding Inspiration from the Window Washers

Inspiration can even come from window washers.

Inspiration can even come from window washers.

You have heard the saying, ‘Inspiration can come from the strangest places.’ Well, I can completely agree! As someone who writes a good bit for clients, sometimes you just need a new perspective. A new way of looking at something that can help make the piece that is being communicated even more interesting and compelling.  You want to dive deep to bring out the reasons that your target audience needs to pay attention to this information.

This is where the window washers come in. You have the same product, service, or the same ‘view’ from the office window.  But, on a regular basis, it is important to take a step back and clean the windows. Look at the product, service, or ‘view’ from a new perspective.  Pretend it is your first time seeing the product or service.  What is your “first” reaction?

Your reaction may be that this product/service needs to be revamped.  Maybe you were going down the wrong path.  Or, just like a new element can be added in to the landscape of your view out of the window, there may be something new with your product/service that you are not paying attention to.  This may be something that should be highlighted in a better way.

So take a note from the page of the window washers. Every so often, take a step back for the sake of clarity. Let this fresh perspective guide you in freshening up your marketing and communication efforts.

In the comments below, let us know where you find inspiration.  You never know, you could give someone else the idea that they need to finish their project successfully!

Mom 2.0 Summit — We’ll Be There!

This is one of the top summits to attend for all things related to Mommy Blogging. As an official Mompreneur, we love connecting great brands with the mom audiences. This will be our first year attending this summit, but we are sure it will not disappoint.  The connections made at a summit like this will help us to better serve the needs of our clients.

Take a look at the intro video: