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Discipline = Success :: Especially for Women Owned Firms

Success can be defined in so many ways and the journey to obtain a certain level of success is subjective. One of the keys to success that I hear from many of those that have reached a high level of success is the fact that they have to remain disciplined in their daily routines. You will often hear people that are successful say that they do the same thing in their morning routines day in and day out. They may have coffee, workout, read the news on their preferred device, but it is the same routine day in and day out.

I have since learned that the reason for this is because when you implement something as simple as a morning routine, you now do not have to use ‘brain power’ (for lack of a better term) on something that really does not matter. Something like what you must do in the morning to get your day started is not as important as developing the strategy to grow your business or deciding the steps you need to take today to keep the country safe. In one of their final interviews as President and First Lady, First Lady Michelle Obama stated that President Obama has so many of the same exact suits, shoes, and accessories that he does not have to think about what he is putting on in the morning. He can at any time grab one of the suits and put it on and not have to deal with the minute detail of what he needs to wear for the day. As President, he also had to be conscious of the fact that he had to be politically correct in what he decided to wear.

I am someone that gets bored easily. A doctor may call it ADD, but my attention span is lost quickly. Doing the same routine day in and day out seems impossible to me. But, I am going to try to make it a habit for 1 month and see what it may change in my level of productivity. One of the first steps to creating this discipline in your own life is to make sure you are organized. Successful people tend to keep their home and office very neat. They do not have to spend time finding something because everything has a place. This is sometimes easier said than done when you work from home. Depending on how much space you have in your home will determine how organized you can truly be (in my opinion). When you must mix kids’ stuff with office stuff, you are in for a real challenge (unless you live in a large home). Hopefully, by getting as organized as you can, you can then obtain the level of success that will allow you to buy a home or office that will be spacious enough for all of your needs. Some of you already have plenty of space, but may need to throw out some items that you do not need (junk). Take this opportunity to give items away to the less fortunate. Someone else would find your junk to be their treasure.

When running a business of any size, if you cannot elevate your productivity, you will lose this ever-changing game of entrepreneurship. What is interesting to me is the variety of ways that people work to achieve the first 1 million dollars in revenue. This tells you beyond a reasonable doubt that there is no one right way to reach above average goals. I have listened to financially successful people state that it was a challenge making their first million, but once they got it down to a system, making the next million was not so hard.  From the outside of the million-dollar circle club, that seems to be a daunting task. But, if you are a student of success, one could glean some elements of similarities amongst peers that are making a million or more.

Traits of millionaires:

  1. Most millionaires are self-made. Meaning that they did not become a millionaire by working for someone else. According to BMO Private Bank in 2013 67% of millionaires in the US did not inherit their wealth. They found ways to acquire it.
  2. Millionaires are not afraid to take risk. Playing it safe does not land you in the wealthy category. Like CEO Elon Musk, with his company Tesla Motors, was told his concept would not work. He was continuously told that he was not going to be able to compete with the Detroit manufacturers. Today, he is proving his naysayers wrong and trending toward one of the biggest disruptions in the automotive industry.
  3. “The rich invest in time. The poor invest in money.” This statement was said by Warren Buffett and it exemplifies my next point. The wealthy understand the value of time.
  4. Self-made millionaires live within their means. They do not splurge outside of their budget and often, they will work diligently to stay under budget.

If you are a data person like I am, then at this point you must be interested in some numbers. I have a strong affinity for women owned businesses. So, let’s look at data as it relates to women owned business.

  1. More than 9.4 million firms are owned by women.
  2. The 9.4 million firms employ nearly 7.9 million people and generate $1.5 trillion in sales as of 2015.
  3. 9 million firms are majority-owned by women of color in the U.S.
  4. 2% of all women-owned firms have revenues of 1 million or more.

Source: Statistics from Womenable report commissioned by American Express “OPEN State of Women-Owned Businesses  2015” for full report click here.

So, what needs to be done to improve these numbers for more women owned business to reach a level of success that includes generating at least 1 million dollars in revenue. Does discipline play a role in the level of success that women are seeing? Partially, but there are so many other factors that go into success. And one thing that none of us should get into the habit of doing is making excuses. We all have to deal with our own realities and accept our starting points. What we can change is where we end up. We can put in the work to not only reach our goal but to exceed it.

In this blog series, we are going to dive deeper into success, the role discipline plays, and what all of this means for women business owners. One thing we know is true and that is if you are male or female, discipline is an important factor to achieving your goals. No one can really tell you where you need to increase your level of discipline, but you will have to get systematic in your efforts. Start with small changes, be patient, but remain consistent with your eyes on the goals you hope to achieve.

 

The Diary of the Mompreneur Series Starts on May 31st

The Diary of a Mompreneur is a project that we have worked on in the background and are now ready to bring it to life.  We feel that moms can sometimes be made to feel guilty for wanting and acting on their desires for a high level of success.  Often times, when a mom is building her company, this may mean that she is a way from home, missing activities like the kids recitals, and not preparing a hot breakfast every morning. Chores like laundry go undone and mom may come across a little disconnected when she is working to grow her business.

But, what we are finding is that mom has the best intentions for her family. She is looking to build an empire so that she can pass her fortune on to her kids.  To make this happen, unfortunately there are some sacrifices that have to be made, but mom is typically looking at the long run game.

This project will take you behind the scenes of what it takes for moms to juggle all that they are needing to juggle and run a successful business at the same time. Throughout this project, we hope that you will share your experiences using the #DiaryOfAMompreneur hashtag.

Entrepreneurs Think Tank – EP 4 – What had happened was….

Having an idea for a podcast and actually launching the podcast are two entirely different task. Especially when you are teaching yourself how to do everything. Not because you have to teach yourself, but because you know in the long run it will pay off to know how to do it.

We lost a show! It was devastating to have to accept that there was nothing that we could do to save the episode, but it was a great lesson. Things do not always go smoothly….even when you plan them out “perfectly.” As an entrepreneur, you just have to be able to roll with the punches. That is exactly what we are doing.

Listen to this episode about the loss of episode 4 and let us know what you think in the comments below. Have you ever lost something like this? How did you react?

Blogging and Vlogging – Just Do It!

 

As I speak with potential clients from around the world, it is amazing how similar we all are in the desires that we have to grow our businesses. One of the biggest challenges we see our entrepreneurs struggle with is deciding on the content that is appropriate for them to share. Generally speaking, there is always great content around you as it relates to your business. You simply have to bring that in to a format that others can consume as well.

Easy for us to say, right? We eat, breathe, and sleep content.

I think that you can acquire this skill in some part too. Create an avatar that is the ideal client for your business. Define everything that you can….age, life style, income, likes and dislikes. And then speak directly to this avatar. Think about how you bring this person value. How what your share could help them get past a pain point in their business or personal endeavors.

Then, start blogging and vlogging. Yes, blogging and vlogging. It doesn’t have to be perfect, it just has to be consistent.

Here are some interesting stats:

  1. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
  2. The average word count of top-ranking content (in Google) is between 1,140-1,285 words.
  3. Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts.

We are living in an era where your customers want to see you. They do not want to see your logo or your pushy, salesy content all of the time. You have to earn the right to sell to your customers in today’s marketplace. Blogging and vlogging will help in so many ways. Not only does it help you to keep current information out in the universe, but it also allows you to get seen as an expert by media.  If you continue to prove that you know what you are talking about, then you will start to see the fruits of your labor.

It is a marathon not a sprint! Start today and take a look at the results that come in month over month.

 

 

 

Creating a Strategy to Win in 2017

As we wake up in this New Year, I wake up with purpose.  What I mean by this is that I know that we are all here for a reason. I personally know that as the CEO of Selsi Enterprises that I am called to help female entrepreneurs grow their businesses exponentially this year.  My business goals all center around this mission. I also know that I need to lend my voice to the platform of education in two ways. ONE, we need to rectify this school to prison pipeline immediately and TWO we need to revamp the outdated system that we have in the US starting TODAY. These are all big initiatives, but that does not mean that I need to ignore my calling.

Several of my clients have been thinking about what they want to accomplish in 2017.  We have been talking a lot about the power of DOING and not staying stuck in trying to reach PERFECTION. I am guilty of this myself. I will go in to a place where nothing gets done because I am waiting on it to be perfect. Fortunately, we are living through a time where DOING trumps PERFECTION.

So, in 2017 I challenge you to DO SOMETHING! Even if you do not know what your calling is, DO SOMETHING that you think may be your calling and you will be surprised at how PURPOSE shows itself. You are doing yourself an injustice if you do not live out your full potential.

We are on DAY ONE of a NEW YEAR. Here is our advice for success in 2017:

  1. Let go of 2016 and the things that may not have gone right. Focus on what it is you need to change going forward.
  2. Surround yourself with people that can lift you up. These people should be able to help you with the areas of your business that you are not strong in at the moment. Not that you will be looking for them to do it, but that you may need someone to ask for advice.
  3. Study success! Do not take advice from people that think that they know what to do about a situation. Take the advice from someone who has been through it or someone who may have been close to a similar situation. It is also good to recognize that successful people have a lot of the same habits.  Determine how you can apply those habits to your business.
  4. It sounds cliché, but follow your passion! Your passion will drive you and allow you to keep moving forward when the journey gets difficult.
  5. Hire a great publicist! (We just had to add it in.)

Perspectives: Women, Confidence, & Success

You might look at these 3 words and say where is she going with this article OR … you may look at these words and say that you know exactly how intertwined these words can be for women.

Question: Do you know how to exude confidence?

Over the past week, I have attended a number of women’s conferences and leadership events. And as you may expect, there are several common themes that I can pull out as jewels for women business owners.

First and foremost, as women we must learn how to boost our own confidence. In order to have a higher level of success, it is critical to take risk, raise your hand to be heard, and take on leadership roles. One thing that many of the keynote speakers noted was that you typically do not see men afraid to voice their opinions. It’s almost equivalent to Michael Jordan being scared to take shots. If MJ was scared to fail at taking some of the shots he did, he possibly would not have won all of the championship rings.

Growing up, many of us were taught that our looks do not matter…that what matters is on the inside. Unfortunately, we are in a society that makes its impression based off of how you look. I am not talking about perceived beauty, I am referencing the idea that you should do the best you can with what you have to present yourself appropriately for the role you seek. If you are seeking to work in the ‘corner office,’ than you need to ensure that you present yourself in a manner that those making that decision can visualize you in that role. Being well groomed can be done at any price point with a little effort. When you look good, you feel good!

Define what success means for you! When you take a look at women that have obtained an extraordinary level of success, you see a confidence that they have developed over their journey that can not be shaken. They walk with confidence, they dress with confidence, and the speak with confidence. They have also mapped out what success looks like to them. They have an end goal in mind and a plan to get to it. The major key here is that these women do not allow anyone to shake them away from their end goal.

Self doubt can be crippling! It can actually keep you from releasing your gift to the world. As women, we benefit from hearing the journey of other women. Be mindful of your circle friends. Ensure that these friends are the ones that will lift you up and constructively criticize you when necessary. Also, take the time to invest in yourself. Have you ever taken note of how you feel when you leave a conference and a dynamic woman speaker has just left the stage. There are times in your journey when you need to be around this additional knowledge so that you can grow to your next level. 

In all actuality, that same feeling that you get from attending an awesome conference is one that you can give to other women by sharing your story and living in your purpose. You simply have to have the confidence to do it!

Entrepreneurs Think Tank Launches on Periscope

Entrepreneurs Think Tank BannerPeriscope has presented many benefits to those that take advantage of the power of live streaming. From humanitarian work to increasing profits, we now have the ability to take our efforts globally. Recently, the team at Selsi Enterprises was discussing how great it would be to bring entrepreneurs together on a regular basis to talk about the good, the bad, and the ugly of entrepreneurship.

We presented the idea to Parachute TV on Periscope and a few months later, we got the green light to bring the show to life.  Our first show went great and the numbers were great for our first time on their channel. We had a quiet audience in the background, but hope to bring our audiences in to the discussion. The mission of the show is for entrepreneurs to help other entrepreneurs reach their full potential.

We did a lot to prepare for the show from checking the lighting to prepping the guest. We also did a little prepromotion for the show. Prepromotion is one of this most important task to do when launching an effort like this one.  Your followers may not realize what you have planned and may miss being there for the live broadcast.

I am not going to spoil the content that you are going to see in the video, but feel free to comment about additional information that you would have asked our guest. These seasoned entrepreneurs are open to sharing all that they have learned along the way.

[youtube https://www.youtube.com/watch?v=Jz2PEWdEZLo&w=560&h=315]

Thank you to our friends at Sis and Moon’s for letting us come in to their space.  Follow Sis an Moon’s on all social media platforms from their website www.sisandmoons.com.

Periscope Summit Will Be Here Very Soon

periscope speaker adjustedThe Periscope Community Summit will be here very soon. If you are not familiar with this event, take a moment to look at their website by clicking here. This event will bring together many of the top Periscopers from all around the world. Although the programming is sure to be interesting, I am most excited about connecting with other individuals that are as passionate about live streaming as I am. If you are passionate about what live streaming can do for your brand, I hope that you will join me in San Francisco.

PURCHASE TICKETS BY CLICKING HERE

Be sure that you are following me on Periscope to catch all of the latest news and information on live streaming and how to #GetNoticed in your business. @Selsi_Ent

Scope Day Atlanta is coming – Jan 23

Scope Day Atlanta Jan 23, 2016

You may have heard that Selsi Enterprises is putting together an event titled Scope Day Atlanta. This event will be the first of its kind for any city to participate in around the world.  This is an event that will take place on Periscope and will highlight all of the great elements of the city of Atlanta and surrounding areas.

Scope Day was founded by a gentleman in Taiwan named Mike Lin. In a matter of 30 days, he pulled off a Scope Day that allowed people to travel around the world via their mobile devices on the app Periscope.

Here are some details about what took place on the original Scope Day:

  • Take a look at that scopes that were captured using the hashtag #ScopeDay via our partner Katch.
  • Here is a look at the press release that went out for Scope Day.
  • Recent press coverage – Australia and Adweek

The potential for Atlanta to be on a world stage with this effort is huge! This event will garner the attention of people globally and introduce them to a piece of Atlanta that they may not have seen.  From athletes to authors, the broadcasters in this event will be amazing.

If you are live streaming and you live in Atlanta, be sure to join our Facebook group titled Atlanta Live Streamers.

Stay tuned for additional details on Scope Day Atlanta.