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Reflections From The Front Line

By: Morgan Johnson 

On May 24 we hosted The Front Line at Ponce City Market, a panel discussion that was open to
the public. At this ͞fireside chat͟ event we had a very interesting and insightful time where we had an opportunity to discuss some real issues of media in our society. For both topics we discussed that evening, each of the eight panelists had many unique and valuable points.  

The first topic on the table was the popular discussion of fake news vs. real news. The panelists that spoke about this with us were Yalanda Lattimore, Melissa Carter, Nicole Smith and Jovita Moore. Considering their different media backgrounds, a passionate discussion arose regarding their views on the definition of fake news, as well as their perceptions on where the responsibility lies. As far as the definition of fake news is concerned, the general consensus  seems to be that fake news typically comes with an agenda from the source putting it out.  

Different opinions started to become apparent when we tried to figure out the source of the
fake news issue. One half of the argument seemed to believe that deciphering real news was the responsibility of the audience, while the other half believed it was the job of the media to do their research before putting out media. 

Overall, I learned that it is important to be thoughtful in the media outlets we choose and be patient and trusting, instead of skeptical and  not willing to wait for accurate and thorough information.  


The second conversation revolved around social media for social good. Our four panelists, Karin
Lopez, Jen Cox, Lynn Medcalf, and Pamela Booker all use their social media platforms to make the world a better place. They offered very useful advice on how we can do the same. There I learned the importance of starting at home with something you believe in and then sharing it with the rest of the world. It is important that in the age of social media, that we use our  accounts to further society like the women we heard speak. 

Selsi University is Underway!

Are you getting noticed in the media?  
If the answer is no, what are you doing to change it?

Many entrepreneurs find themselves stuck on trying to decide if they should be working in their business or on growing their business.  Unfortunately, you need to do a little bit of both.

If your business is young, it can sometimes be a challenge to determine how to fit PR into your budget.  Because we have heard this so much, we decided to create Selsi University for those entrepreneurs who are ready for a little media attention, but are not to the point that they can retain PR representation.

Click here to learn more about what Selsi University has to offer!

Top 14 Industries that Can Benefit from Live-streaming

Friends making selfie. Two beautiful young women making selfie

Live-streaming is all the rage now in social media. In our opinion, it is a true game changer.  Live-streaming give you the ability to have your own television station in the palm of your hands. Right now, there are two live-streaming apps that are garnering a lot of attention – Periscope and Meerkat. Each of the apps have great features. Currently, our preference is Periscope and we will write about that in another post.

Today, we want to share with you 14 industries that could really move the needle on anything from raising brand awareness to increasing sales by using one of the live-streaming apps regularly. Here is our list in no particular order:

14. Consultants

13. Musicians

12. Retail store owners

11. Restaurant owners and chefs

10. Travel

9. Realtors

8. Health and wellness

7. Photographers

6. Fashion & beauty stylist

5. Authors

4. Journalist

3. Actors

2. Event planners

1. Educators

What industries would you add or delete? Leave us a comment below to share your top industries that could benefit from live-streaming. We will be diving a little deeper in to this topic on our upcoming scopes this week. Follow us on Periscope and Meerkat at @Selsi_Ent .