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Entrepreneurs Think Tank Launches on Periscope

Entrepreneurs Think Tank BannerPeriscope has presented many benefits to those that take advantage of the power of live streaming. From humanitarian work to increasing profits, we now have the ability to take our efforts globally. Recently, the team at Selsi Enterprises was discussing how great it would be to bring entrepreneurs together on a regular basis to talk about the good, the bad, and the ugly of entrepreneurship.

We presented the idea to Parachute TV on Periscope and a few months later, we got the green light to bring the show to life.  Our first show went great and the numbers were great for our first time on their channel. We had a quiet audience in the background, but hope to bring our audiences in to the discussion. The mission of the show is for entrepreneurs to help other entrepreneurs reach their full potential.

We did a lot to prepare for the show from checking the lighting to prepping the guest. We also did a little prepromotion for the show. Prepromotion is one of this most important task to do when launching an effort like this one.  Your followers may not realize what you have planned and may miss being there for the live broadcast.

I am not going to spoil the content that you are going to see in the video, but feel free to comment about additional information that you would have asked our guest. These seasoned entrepreneurs are open to sharing all that they have learned along the way.

Thank you to our friends at Sis and Moon’s for letting us come in to their space.  Follow Sis an Moon’s on all social media platforms from their website www.sisandmoons.com.

Are you Live Streaming in Atlanta?

Live streaming platforms are all the rage at the moment. In Atlanta, we know that there are a lot of you that are live steaming some great content. It is our hope that we can pull our live streaming community together. By coming together, we can help each other grow in our streaming capabilities and support each others streams. You never know, you may find someone that may make a great business partner on an upcoming project.

If you are streaming in Atlanta, be sure to sign up for our eNewsletter, PR World. Also, jump over to Facebook and join our group titled Atlanta Live Streamers. Here, you will be able to keep up with the latest information on upcoming meetups and live streaming news.

Spread the word!

Top 14 Industries that Can Benefit from Live-streaming

Friends making selfie. Two beautiful young women making selfie

Live-streaming is all the rage now in social media. In our opinion, it is a true game changer.  Live-streaming give you the ability to have your own television station in the palm of your hands. Right now, there are two live-streaming apps that are garnering a lot of attention – Periscope and Meerkat. Each of the apps have great features. Currently, our preference is Periscope and we will write about that in another post.

Today, we want to share with you 14 industries that could really move the needle on anything from raising brand awareness to increasing sales by using one of the live-streaming apps regularly. Here is our list in no particular order:

14. Consultants

13. Musicians

12. Retail store owners

11. Restaurant owners and chefs

10. Travel

9. Realtors

8. Health and wellness

7. Photographers

6. Fashion & beauty stylist

5. Authors

4. Journalist

3. Actors

2. Event planners

1. Educators

What industries would you add or delete? Leave us a comment below to share your top industries that could benefit from live-streaming. We will be diving a little deeper in to this topic on our upcoming scopes this week. Follow us on Periscope and Meerkat at @Selsi_Ent .

The Latest Must-Have App for Moms

A survey commissioned by the Drayton Manor Theme Park in 2012 including over 2,000 participants revealed that a baby’s laughter is the top sound that makes people happy. Our app will allow for individuals to experience this Happiness Infusion at any time!

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Atlanta, GA — Want a Happiness Infusion? Tickle The Button Book! It’s the giggling baby app for tablets and phones. From keeping important dates for the family, to entertainment for the kids, mobile devices have become an important part of a mom’s daily routine. Check out the next must-have app for moms —The Button Book.

This is one of those apps that will infuse happiness into the lives of anyone who uses it. It features some of the cutest babies you’ve ever seen. You just tickle the babies’ belly buttons and they go into convulsions of laughter! The Button Book is guaranteed to brighten up your child’s day. And, yours too!

Affordably priced at .99, this app delivers a burst of happiness whenever it’s needed. That’s what we call a real Happiness Infusion! Satisfied customers have told us that when their child gets cranky, this app will calm them right down and put a smile on their face.

Here is what one very enthusiastic nanny had to say:

“I’m babysitting for a 2 year-old and every time she screams about something I show her The Button Book and she starts cracking up.” – Sandi Borger, Nanny

There’s nothing better than a baby in absolute stitches over something. If you don’t believe us, download The Button Book here. We dare you not to laugh!

Saying No to the Niche: Throwing Conventional Wisdom Out of the Door

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One of my favorite chats on Twitter is #Blogchat which is hosted by Mack Collier. This chat is full of great nuggets that you can immediately apply to your blog.  The topics vary and the thought leaders that drop in are extremely helpful.  I would highly recommend this chat to anyone that is looking to monetize their blog.

One of the ideas that came out of the most recent #Blogchat was the notion that one should pick their niche to focus on within their business. I had to think twice about if I was in agreement with this idea or not.  I recognize that conventional wisdom would tell you that you can not be great at everything.  Although studying and mastering one topic is a novel idea, but is just not one that I see as beneficial to my clients.  I look at my client roster and think that they need someone who knows how to develop a strategic marketing communication plan, a social media strategy, out of this world events, and being able to speak to the media on their behalf if that is necessary.  I don’t think that a client should feel the need to hire multiple consultants to cover their marketing needs.  I do understand that one person can not literally know everything.  For example, I am not a graphic designer and I recognize that is a service that I will have to hire out for if a client has that need.  I am also not a website designer, but I can provide top notch strategic counsel to someone that needs to develop content flow on their site (to bad I do not have enough time to work on my own site).

Another person that I enjoy learning from is Marie Forleo .  She recently sent out her video to launch her upcoming B-School.  One of the ideas that she mentioned was that she is of the mindset that it is great to be a ‘multipassionate entrepreneur.’ She feels like this idea of designating a niche is completely wrong for some people. (How timely?!?) The comments agreeing with this thought process were in the hundreds (if you have time, take a look at her site). Not that I was planning on changing my mind once I had thought this through, but this video made it even better that someone else that is very successful feels the same way.

I would absolutely love to hear your feedback on this topic.  Do you believe that someone should pick a niche and stick with it or do you think someone can be great at being a generalist? My gut feeling tells me that the answers will probably be slightly generational in nature.  Just a hunch!