Posts

Entrepreneurs Think Tank – EP 4 – What had happened was….

Having an idea for a podcast and actually launching the podcast are two entirely different task. Especially when you are teaching yourself how to do everything. Not because you have to teach yourself, but because you know in the long run it will pay off to know how to do it.

We lost a show! It was devastating to have to accept that there was nothing that we could do to save the episode, but it was a great lesson. Things do not always go smoothly….even when you plan them out “perfectly.” As an entrepreneur, you just have to be able to roll with the punches. That is exactly what we are doing.

Listen to this episode about the loss of episode 4 and let us know what you think in the comments below. Have you ever lost something like this? How did you react?

BLACK FRIDAY DEAL – VIP PR Strategy Intensive

By now we hope that you have started planning for 2017.  

PR is changing and in order to really #GetNoticed it is necessary to change with the times.  The traditional press release is basically dead, influencers are able to spread your message as well as or better than traditional newspaper outlets, and video will play an even larger role in the 2017 brands that rise to the top.  We like to explain it as the Kodak case study.  Kodak did not want to change with the direction that its audience was moving. Therefore, what was once a top tier brand is barely seen or recalled. Many of our kids may not even know the Kodak brand.

My team and I put together this intensive that will allow you to set your self up for success in 2017 by going through significant strategic planning and measurable goal setting activities.

The intensive is tailored specifically to your needs.  Being that it is so brand specific, you will have to email us to receive the application for acceptance in to the program. We are only taking 5 VIP candidates in December. If you are interested or have questions, please email hello@selsienterprises.com.

 

pr-strategy-vip-intensive-exp-12_14

Finding Inspiration from the Window Washers

Inspiration can even come from window washers.

Inspiration can even come from window washers.

You have heard the saying, ‘Inspiration can come from the strangest places.’ Well, I can completely agree! As someone who writes a good bit for clients, sometimes you just need a new perspective. A new way of looking at something that can help make the piece that is being communicated even more interesting and compelling.  You want to dive deep to bring out the reasons that your target audience needs to pay attention to this information.

This is where the window washers come in. You have the same product, service, or the same ‘view’ from the office window.  But, on a regular basis, it is important to take a step back and clean the windows. Look at the product, service, or ‘view’ from a new perspective.  Pretend it is your first time seeing the product or service.  What is your “first” reaction?

Your reaction may be that this product/service needs to be revamped.  Maybe you were going down the wrong path.  Or, just like a new element can be added in to the landscape of your view out of the window, there may be something new with your product/service that you are not paying attention to.  This may be something that should be highlighted in a better way.

So take a note from the page of the window washers. Every so often, take a step back for the sake of clarity. Let this fresh perspective guide you in freshening up your marketing and communication efforts.

In the comments below, let us know where you find inspiration.  You never know, you could give someone else the idea that they need to finish their project successfully!

When Effective Employee Communications Matter

origin_3224486233

Companies will often times spend hundreds of thousands of dollars on a new initiative, but will not spend a fraction of that to make sure that it is communicated properly. We see this on a regular basis. One example that comes to mind is the rise of wellness programs in many of our large corporations.

The idea of a formalized wellness program is fabulous. The C-suite loves saying that they offer a wellness component for their employees. In their eyes, they are looking out for the ‘best interest of their employees.’ What the C-suite is not supporting is the communication effort needed to make these programs a success.

Many times, when the topic does not directly affect the bottom line, the higher levels of management are forced to sweep the topic under the rug. For example, Manager A has a newsletter to write each month. Manager A realizes that her success is measured by how well she produces widgets. So, in an effort to make sure her team is producing enough widgets, she uses the limited amount of space in her newsletter for widget production needs. In her eyes, she is doing what needs to be done in order to remain successful when it is time for her employee review.

This situation is happening at facilities all over the country. The problem is this behavior is very individualistic. The C-suite does not realize that by having objectives in an employees list of items that he/she must accomplish that only center around production, will continue to drive this behavior.  We do not want you to think that we view these objectives as not important, but without a balance there are softer objectives that are not going to get addressed. As the next generation of employees come in, they are looking for a more balanced lifestyle.  Not one that only involves production goals.

Just as many companies had to accept social media, companies are now going to have to accept more individuals seeking work life balance in order to keep good employees. Every company is not going to be Apple and Google, but there are steps that companies can take to begin to work towards that direction.  One of those steps is to communicate a variety of topics to employees that will help them in their whole life.  Topics such as wellness which was mentioned in the example above and the importance of investing which many new to the workplace do not see the value in starting early.  Proper communication could change their way of thinking.

Below are a couple  of steps that may help communicate with employees about topics that do not have a direct impact on the bottom line:

1. Have members of the C-suite address softer topics from time to time.  When the heads of the company are speaking these messages, this will encourage other managers to also discuss topics of this nature.

2. Cover the softer topics in multiple communication channels.  If you have a strong Intranet, company newsletter, or a social media platform, take the time to spread these softer messages that will not be tied to confidentiality. If these channels are not strong, that is OK too.  This may be what they need to bring them to life.

3. Craft the messages in a fun manner and not the typical corporate speak. There is a time to speak in a corporate tone and a time to lighten up.  It is good for employees to see the softer side of the company.  This is the side that employees are going to be more willing to engage.

Photo credit: photo credit: <a href=”http://www.flickr.com/photos/elycefeliz/3224486233/”>elycefeliz</a> via <a href=”http://photopin.com”>photopin</a> <a href=”http://creativecommons.org/licenses/by-nc-nd/2.0/”>cc</a>

100 Days of Blogging

20121102-111759.jpg

It’s time to put what the experts say to the test! You probably hear all of the time that ‘content is king and consistency is vital.’ So, Selsi Enterprises has come up with a simple project. We are going to put out great content on a consistent basis for the next 100 days.

We would like to have some of you join us in this effort. The more people that join in, the better we will be able to test our theory. Leave us a comment if you are interested in diving in with us. When you share your blog post with the world, use the hash tag #100Days.

Happy blogging!