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Time for 2014 Plans

It is not to late to think about your marketing and communication plans for 2014. Take a look at what you did in 2013. What worked and what was a waste of time? What would you like to try in 2014? Does your brand need to be revitalized?

Ask yourself a few simple questions like the above and you will be surprised what you are able to turn into a plan for 2014. The good thing about it is that it can be fluid. You can add to and take away from it as you please. The key is just to plan!

In the comments section below, let us know what you have to keep in your plan for 2014 and what you have to avoid in your plan for 2014.

Expand Your Business Literacy

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As marketing and public relations professionals (or someone that may wear this hat), it is extremely important that you increase your business literacy. In order to have a stellar marketing and communication plan, it is necessary to have an in depth understanding of the business.

Here are a few suggestions on what you can do to learn more about the business that you are in:

1. Understand the hierarchy. Who reports to whom and who makes what decisions.

2. How does your organization make a profit? Which products or services have the largest profit margin?

3. What is the length of time it takes to turn a profit in your organization?

4. What are the short and long term goals of your company?

5. How can you add value to the organization?