From the moment the 2016 BET Awards show opened with Beyonce to the after party where DJ Khaled released his new video, this awards show will be remembered as one of the best productions that BET has produced in many years. Even with all of the fun that was being had during the entire awards show experience, the bottom line is that this show was about business and each of the artists and actors that were on the show used the global platform to promote the projects that they had coming next.
We will explore The BET Award show from the business aspect.
Typically, you see newer acts perform during the preshow. Acts that perform here are trying to break from being considered a newbie. So, although you have an act signed by Puff Daddy, they still have to work their way on to the main show. Diddy understands promotion and marketing on a level that many have been educated in marketing still do not get to this day. His act performed, he made an appearance in the audience, and he shared it out in social media.
The lesson for entrepreneurs here is not to be afraid to use a testing ground before you hit a ‘MAIN’ stage. This will allow you to do some preliminary research before you release to the masses. But, when you do testing like this, its best to bring your A Game. Testing out your B Game is a complete waste of time.
Beyonce has not graced a BET Awards Show stage in many years, but this year she used her presence to the fullest. Sisters Chole and Halle Bailey, one of the first signees to Beyonce’s Parkwood Entertainment, were able to have a prime time for performing during the show.
The lesson here for your business is to always think about how you can negotiate to the benefit of your business. BET is going to benefit heavily for at least the rest of the year from Beyonce’s performance. So, in return, she has the right to also gain a little extra for her time to prepare and perform on the show. The searches that their website will get, the buzz that is created because of her performance, the boost to the BET brand is all things that Beyonce can bring to the table and deliver on.
What you have to do is to understand what you are bringing to the table to use as leverage as you negotiate for your business?
The After Show
DJ Khaled, who has a highly engaged Snapchat following, was allowed to perform at the PreShow and also promote the fact that he was releasing his new video that features JayZ and Future. What you have to remember is that DJ Khaled is a DJ, not a rapper, but he has a HUGE rap album with a mega collaboration being released.
There is a lot of business behind this act from numerous directions. The first element is that DJ Khaled can now be considered an influencer on Snapchat. The idea that he will be promoting the BET Awards show and the release of his new album on his Snapchat channel is a WIN for BET.
Secondly, DJ Khaled is touring with Beyonce on the Formation World Tour. JayZ looked at this as an AWESOME way to THANK DJ Khaled for stopping what he was doing to tour with his wife. But, it really was a WIN-WIN-WIN for all involved.
Think about ways that you can collaborate with other business owners that can make for a mutually beneficial situation where everyone wins. These collaborations have benefits that go beyond that of the actual act.