This is one of the top summits to attend for all things related to Mommy Blogging. As an official Mompreneur, we love connecting great brands with the mom audiences. This will be our first year attending this summit, but we are sure it will not disappoint. The connections made at a summit like this will help us to better serve the needs of our clients.
Take a look at the intro video:
We are trying to find some parents who may be interested in being part of a LIVE special audience for HLN’s Raising America with Kyra Phillips on Thursday, September 26th@ noonWe are doing a show about hacking, security, and identity theft and want to get your questions/comments on-air from a parent standpoint of how to handle this topic. If you have personally experienced any kind of hacking, identity theft, etc or know someone else who has, PLEASE let us know because we would like to not only have parents but also try have some guests with personal experience as well.Please let Christo Taoushiani know ASAP if you (or a friend/family member) are interested and available to come to the CNN Center – Downtown Atlanta on Thursday, September 26th at 11:00amET for this exciting opportunity.
10 spots available so first come first serve!
Best always, Christo Taoushiani
HLN Planning UnitDesk – 404.827.3627Twitter – @ChristoZT
Christo.taoushiani@turner.com
Selsi Enterprises was featured on Atlanta Business Radio. This was a great opportunity to inform more people about what we do at SE.
On the show, we were able to announce our upcoming contest where we pick a deserving nonprofit to donate our services to for 1 year. This will equate to 1000.00 worth of service per month during 2014. Contest details will be posted on September 24, 2013.
Take a few minutes to listen to the show. Click here for a link to the show.
During my morning walk, I saw something that I have not seen in a long time…..a delivered newspaper. As we know, newspaper circulation is on the fast decline. I have to wonder how much longer we will see deliveries actually occur. One thing that you can do is pretty much define the target audience that still reads a paper newspaper. As marketers, if we are trying to reach the individual that still receives the newspaper, are the current prices of the ads still worth the investment? I would love to read your comments.
Chick-fil-A is doing customer service right!
First, for those of you that are not familiar with Chick-fil-A, it is an Atlanta based quick service chicken restaurant chain. According to their website, they are the second largest operation of their kind with more than 1,615 restaurants in 39 states. In 2011, the restaurant reached $4.1 billion in sales. Chick-fil-A is credited with creating the first boneless breast of chicken sandwich.
What is impressive and what I think small business owners can learn from Chick-fil-A is the culture that they have created within not only their management team, but also their sales associates. The politeness of of all of the associates oozes the idea that the employees are happy to work at Chick-fil-A. The associates always make an attempt to go above and beyond in their service that they are providing to you.
My family frequents Chick-fil-A’s in several states. The customer service results are the same. Our neighborhood location keeps a line in the drive thru the majority of the day.
The founder, Truett Cathy, implemented a Closed-On-Sunday policy since the opening of the first restaurant in 1946. Although he caught a lot flack for this decision, Cathy states that this is one of the best business decisions that he ever made. The company still continues to compete well in the area profitability against companies that are open 7 days a week.
So, here are my top 5 lessons for the small business owner when using Chick-fil-A as a case study:
1. Put the people in your organization first. When others here that a company respects it’s employees, that particular company does not have a problem attracting top candidates. This is easy to see in the caliber if employee hired at Chick-fil-A.
2. Allow employees to spend time with their families. WorkLife Balance is something that many organizations struggle with today.
3. Many people have some sort of spiritual thirst. Not saying that all companies have to implement a Closed-On-Sunday policy, but respecting employees spiritual desire will go along way towards the success if a company,
4. Develop a positive culture from the top down. The managers in Chick-fil-A model the behavior that they expect. In turn, the associates provide the customers with top quality service.
5. The product sold is always properly prepared. From the oatmeal to a chicken caesar wrap, the quality does not diminish. And, if a customer is given something that they feel is not top quality, then it is PLEASANTLY exchanged.
Make customer service a priority in your organization immediately. Learn from those that have a formula for success.
I hope that you enjoyed this post. And in the words of any Chick-fil-A associate, “It’s my pleasure!”