Newspaper Delivery Still Occuring


During my morning walk, I saw something that I have not seen in a long time…..a delivered newspaper. As we know, newspaper circulation is on the fast decline. I have to wonder how much longer we will see deliveries actually occur. One thing that you can do is pretty much define the target audience that still reads a paper newspaper. As marketers, if we are trying to reach the individual that still receives the newspaper, are the current prices of the ads still worth the investment? I would love to read your comments.

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