You have heard the saying, ‘Inspiration can come from the strangest places.’ Well, I can completely agree! As someone who writes a good bit for clients, sometimes you just need a new perspective. A new way of looking at something that can help make the piece that is being communicated even more interesting and compelling. You want to dive deep to bring out the reasons that your target audience needs to pay attention to this information.
This is where the window washers come in. You have the same product, service, or the same ‘view’ from the office window. But, on a regular basis, it is important to take a step back and clean the windows. Look at the product, service, or ‘view’ from a new perspective. Pretend it is your first time seeing the product or service. What is your “first” reaction?
Your reaction may be that this product/service needs to be revamped. Maybe you were going down the wrong path. Or, just like a new element can be added in to the landscape of your view out of the window, there may be something new with your product/service that you are not paying attention to. This may be something that should be highlighted in a better way.
So take a note from the page of the window washers. Every so often, take a step back for the sake of clarity. Let this fresh perspective guide you in freshening up your marketing and communication efforts.
In the comments below, let us know where you find inspiration. You never know, you could give someone else the idea that they need to finish their project successfully!