What’s the next big thing in big data? Bigger data.

Apple’s $3 billion Beats purchase: What they’re saying

It’s official!!

Microsoft’s wildest dream: Killing the laptop

Could you imagine life without your laptop? #microsoft #tablets

Beats Music Gets In-App Subscriptions, Beefs Up Free Streaming Options

Beats Music finally gives in:)

Messaging Is A Winner-Take-Some Market

AmEx Debuts Its Most Mobile-Integrated, Rewards-Focused Credit Card

Saying No to the Niche: Throwing Conventional Wisdom Out of the Door

business people edited

 

One of my favorite chats on Twitter is #Blogchat which is hosted by Mack Collier. This chat is full of great nuggets that you can immediately apply to your blog.  The topics vary and the thought leaders that drop in are extremely helpful.  I would highly recommend this chat to anyone that is looking to monetize their blog.

One of the ideas that came out of the most recent #Blogchat was the notion that one should pick their niche to focus on within their business. I had to think twice about if I was in agreement with this idea or not.  I recognize that conventional wisdom would tell you that you can not be great at everything.  Although studying and mastering one topic is a novel idea, but is just not one that I see as beneficial to my clients.  I look at my client roster and think that they need someone who knows how to develop a strategic marketing communication plan, a social media strategy, out of this world events, and being able to speak to the media on their behalf if that is necessary.  I don’t think that a client should feel the need to hire multiple consultants to cover their marketing needs.  I do understand that one person can not literally know everything.  For example, I am not a graphic designer and I recognize that is a service that I will have to hire out for if a client has that need.  I am also not a website designer, but I can provide top notch strategic counsel to someone that needs to develop content flow on their site (to bad I do not have enough time to work on my own site).

Another person that I enjoy learning from is Marie Forleo .  She recently sent out her video to launch her upcoming B-School.  One of the ideas that she mentioned was that she is of the mindset that it is great to be a ‘multipassionate entrepreneur.’ She feels like this idea of designating a niche is completely wrong for some people. (How timely?!?) The comments agreeing with this thought process were in the hundreds (if you have time, take a look at her site). Not that I was planning on changing my mind once I had thought this through, but this video made it even better that someone else that is very successful feels the same way.

I would absolutely love to hear your feedback on this topic.  Do you believe that someone should pick a niche and stick with it or do you think someone can be great at being a generalist? My gut feeling tells me that the answers will probably be slightly generational in nature.  Just a hunch!

Dosomething.Org Taps Snapchat For Teen-Centric Valentine’s Campaign

Interesting use of Snapchat!

On-Demand Ride-Sharing Startup Lyft Is Raising Another Big Round Of Funding

Lyft is definitely a company to watch!

Mom 2.0 Summit — We’ll Be There!

This is one of the top summits to attend for all things related to Mommy Blogging. As an official Mompreneur, we love connecting great brands with the mom audiences. This will be our first year attending this summit, but we are sure it will not disappoint.  The connections made at a summit like this will help us to better serve the needs of our clients.

Take a look at the intro video: