Facebook Becomes A Local Party Discovery Tool With “Events For You” Redesign

This could be good for those of us that host events. #eventplanning #promoting #socialmedia

The Latest Must-Have App for Moms

A survey commissioned by the Drayton Manor Theme Park in 2012 including over 2,000 participants revealed that a baby’s laughter is the top sound that makes people happy. Our app will allow for individuals to experience this Happiness Infusion at any time!

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Atlanta, GA — Want a Happiness Infusion? Tickle The Button Book! It’s the giggling baby app for tablets and phones. From keeping important dates for the family, to entertainment for the kids, mobile devices have become an important part of a mom’s daily routine. Check out the next must-have app for moms —The Button Book.

This is one of those apps that will infuse happiness into the lives of anyone who uses it. It features some of the cutest babies you’ve ever seen. You just tickle the babies’ belly buttons and they go into convulsions of laughter! The Button Book is guaranteed to brighten up your child’s day. And, yours too!

Affordably priced at .99, this app delivers a burst of happiness whenever it’s needed. That’s what we call a real Happiness Infusion! Satisfied customers have told us that when their child gets cranky, this app will calm them right down and put a smile on their face.

Here is what one very enthusiastic nanny had to say:

“I’m babysitting for a 2 year-old and every time she screams about something I show her The Button Book and she starts cracking up.” – Sandi Borger, Nanny

There’s nothing better than a baby in absolute stitches over something. If you don’t believe us, download The Button Book here. We dare you not to laugh!

Investors bet big on GoPro, driving its shares up more than 30%

These camera’s are extremely popular with several of my clients.

Google Starts Granting ‘Right To Be Forgotten’ Requests In Europe

This is setting an important precedent.

The Future of Marketing

Businesswoman standing on a ladder looking through binocularsWhen you sit and think about the direction that marketing is going in, you can’t leave out social and mobile. I think that we all can agree that it is not a passing fad. A marketing/pr strategic plan that does not include these two elements is doomed for mediocracy.

The future winners will be those that can develop super creative content that can break through all of the clutter. Right now agencies are losing talented, out of the box thinking people to the Facebook’s and Google’s of the world. I think the future will be such that many big brands move away from the BIG agencies. The creative genius can now be found in freelancers, smaller agencies, and proper development of internal staff.

Here is a great article about Keith Weed’s, chief marketing for the Unilever brand, view on the future of marketing.

What do you see about the future of marketing/pr? Are BIG agencies going to remain the staple for BIG brands? Can brands train their own people do that they can save a chunk of their budget?

Top 10 Crowdfunding Sites Increase by an Average of 524% based on the United States Fastest Growing Internet Traffic Research Report

Crowdfunding has really become huge over the last couple of years. PR is critical to the success of these campaigns. Let Selsi Enterprises help you create a strategic PR plan today.

Facebook Messenger Adds Tap-And-Hold Video Sharing, Another Snapchat Feature

Starbucks latest jolt is free – and it isn’t coffee

This is a great idea and so appropriate for the audience that frequents Starbucks!

Ebay’s CEO: We’re considering integrating Bitcoin into PayPal

Bitcoin is gaining even more ground…

Finding Inspiration from the Window Washers

Inspiration can even come from window washers.

Inspiration can even come from window washers.

You have heard the saying, ‘Inspiration can come from the strangest places.’ Well, I can completely agree! As someone who writes a good bit for clients, sometimes you just need a new perspective. A new way of looking at something that can help make the piece that is being communicated even more interesting and compelling.  You want to dive deep to bring out the reasons that your target audience needs to pay attention to this information.

This is where the window washers come in. You have the same product, service, or the same ‘view’ from the office window.  But, on a regular basis, it is important to take a step back and clean the windows. Look at the product, service, or ‘view’ from a new perspective.  Pretend it is your first time seeing the product or service.  What is your “first” reaction?

Your reaction may be that this product/service needs to be revamped.  Maybe you were going down the wrong path.  Or, just like a new element can be added in to the landscape of your view out of the window, there may be something new with your product/service that you are not paying attention to.  This may be something that should be highlighted in a better way.

So take a note from the page of the window washers. Every so often, take a step back for the sake of clarity. Let this fresh perspective guide you in freshening up your marketing and communication efforts.

In the comments below, let us know where you find inspiration.  You never know, you could give someone else the idea that they need to finish their project successfully!