Hootesuite raises $60 million, gets closer to IPO

The IPO is near. What do you think that this will mean for the end user experience of Hootesuite?

We are days away from launching The Mompreneur Lifestyle on SelsiTV

Are you ready to go on a journey with us through what it takes to be a mompreneur? We hope that you will watch our episodes, make comments, and ask questions that you would like to see us discuss.  We are not promising to have perfect video editing and sound effects, but we can assure you that we will have AWESOME content that any mompreneur can use immediately.

Stay tuned for additional sponsorship information and information for how you can be a guest on the show. Here is a preview of the intro:

[youtube https://www.youtube.com/watch?v=QeRdRpafOjY]

Mompreneurship: Raw & Uncut

Please go ahead and subscribe to our channel in YouTube.  You can get right to it by clicking here.

This Is How Many Ice Bucket Challenge Videos People Have Posted on Facebook

So far, the #IceBucketChallenge has raised over 5.5 million dollars. We would consider this a successful fundraiser:) #ALS

Send Messages on Pinterest Now

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This week, Pinterest opened up a new feature. You can now send messages to your pinners within the platform. This is something that has been in the works for a while and it is now live.

As a marketer, this is another great way to communicate with your audience. Think through the possibilities for your brand. Here are a few ideas that we thought about:

1. You can plan or announce an event using Pinterest.
2. Logo design options can be discussed.
3. Product features and benefits can be directly discussed with your audience.

Let us know what ideas you have about ways to use this new feature in Pinterest.

Writers, Time to get visual.

Great tips!

Leak Lets You Send Anonymous Emails

Facebook For Windows Phone Now Supports Video Uploads, Integrates With Messenger

Malaysia, the World’s Unluckiest Airline, Will Now Struggle to Survive

What would you do as the PR manager for the Malaysian airline?

The Business of Being ‘On The Run’

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For those that are Beyonce and JayZ fans, the ‘On the Run’ tour has been epic. The marketing, the build up, and the actual show could not have been planned any better.

Let’s start with the trailer that introduced the concert.

http://youtu.be/lNcJg5svv9A

Originally, this was never intended to be turned in to a real movie. But, it was done so well that fans have actually ‘demanded’ that the duo create a full movie out of the idea that was created in the trailer. Don’t you wish your random ideas would turn into something profitable where you never intended to earn a profit. Currently, this video has received almost 8.9 million views on YouTube.

Next, the apparel….

Photo Credit CNN  The ski mask worn in the trailer are now carried out as a theme throughout the show. As a marketer, the consistency of the look that they have developed throughout the entire show is the key to branding.  People have a tendency to want to veer from the brand look and feel, but when you stick to that which you have created the results can be epic.

The dollars and cents…

Mr. & Mrs. Carter have not only generated a lot of money for themselves, but they have also created a lot of cash flow for the cities that they have paid a visit too. In Atlanta, there were 50K+ people in attendance.  That means many of the people went out to dinner, purchased new outfits, and bought other items that they may not have normally purchased if a concert of this size was not coming to town.  Also, because the concert was not going to all major cities, you had a lot of people in hotels.  There was money spent by concert goers inside and outside of the city limits.

The rumors….

Many say that the Cater’s marriage is one the rocks.  Who knows if this is true or not, but it sales a lot of magazines and causes people to tune in to news segments that theymay not normally tune in to.  I have to admit that I am guilty of paying attention to what is being said about the Carter’s. All in all, they had some flirty moments during the concert and I am hoping that it means that none of the rumors are true.  But, Beyonce did have a lot of passion when she was singing the song below.

http://youtu.be/seMFIs-SlaU

The marketing nuggets…

There are always some take a ways that you can apply to business.  From this, I would suggest the following:

1. Market your own way – The trailer to the concert was such a huge hit that it is now set to become a movie.  How cool is that!?!?

2. Consistency in your brand – From beginning to end, you know when you are seeing something from the OTR tour.  Mimic that approach in your own business.

3. Strive for reaching new levels – It was decided early on (against the suggestions of many naysayers) that this tour would be a stadium tour only.  They stepped their game up from arenas and moved in to stadiums.  Take your business to stadium status this year! Don’t waist anymore time being mediocre.