Discipline = Success :: Especially for Women Owned Firms

Success can be defined in so many ways and the journey to obtain a certain level of success is subjective. One of the keys to success that I hear from many of those that have reached a high level of success is the fact that they have to remain disciplined in their daily routines. You will often hear people that are successful say that they do the same thing in their morning routines day in and day out. They may have coffee, workout, read the news on their preferred device, but it is the same routine day in and day out.

I have since learned that the reason for this is because when you implement something as simple as a morning routine, you now do not have to use ‘brain power’ (for lack of a better term) on something that really does not matter. Something like what you must do in the morning to get your day started is not as important as developing the strategy to grow your business or deciding the steps you need to take today to keep the country safe. In one of their final interviews as President and First Lady, First Lady Michelle Obama stated that President Obama has so many of the same exact suits, shoes, and accessories that he does not have to think about what he is putting on in the morning. He can at any time grab one of the suits and put it on and not have to deal with the minute detail of what he needs to wear for the day. As President, he also had to be conscious of the fact that he had to be politically correct in what he decided to wear.

I am someone that gets bored easily. A doctor may call it ADD, but my attention span is lost quickly. Doing the same routine day in and day out seems impossible to me. But, I am going to try to make it a habit for 1 month and see what it may change in my level of productivity. One of the first steps to creating this discipline in your own life is to make sure you are organized. Successful people tend to keep their home and office very neat. They do not have to spend time finding something because everything has a place. This is sometimes easier said than done when you work from home. Depending on how much space you have in your home will determine how organized you can truly be (in my opinion). When you must mix kids’ stuff with office stuff, you are in for a real challenge (unless you live in a large home). Hopefully, by getting as organized as you can, you can then obtain the level of success that will allow you to buy a home or office that will be spacious enough for all of your needs. Some of you already have plenty of space, but may need to throw out some items that you do not need (junk). Take this opportunity to give items away to the less fortunate. Someone else would find your junk to be their treasure.

When running a business of any size, if you cannot elevate your productivity, you will lose this ever-changing game of entrepreneurship. What is interesting to me is the variety of ways that people work to achieve the first 1 million dollars in revenue. This tells you beyond a reasonable doubt that there is no one right way to reach above average goals. I have listened to financially successful people state that it was a challenge making their first million, but once they got it down to a system, making the next million was not so hard.  From the outside of the million-dollar circle club, that seems to be a daunting task. But, if you are a student of success, one could glean some elements of similarities amongst peers that are making a million or more.

Traits of millionaires:

  1. Most millionaires are self-made. Meaning that they did not become a millionaire by working for someone else. According to BMO Private Bank in 2013 67% of millionaires in the US did not inherit their wealth. They found ways to acquire it.
  2. Millionaires are not afraid to take risk. Playing it safe does not land you in the wealthy category. Like CEO Elon Musk, with his company Tesla Motors, was told his concept would not work. He was continuously told that he was not going to be able to compete with the Detroit manufacturers. Today, he is proving his naysayers wrong and trending toward one of the biggest disruptions in the automotive industry.
  3. “The rich invest in time. The poor invest in money.” This statement was said by Warren Buffett and it exemplifies my next point. The wealthy understand the value of time.
  4. Self-made millionaires live within their means. They do not splurge outside of their budget and often, they will work diligently to stay under budget.

If you are a data person like I am, then at this point you must be interested in some numbers. I have a strong affinity for women owned businesses. So, let’s look at data as it relates to women owned business.

  1. More than 9.4 million firms are owned by women.
  2. The 9.4 million firms employ nearly 7.9 million people and generate $1.5 trillion in sales as of 2015.
  3. 9 million firms are majority-owned by women of color in the U.S.
  4. 2% of all women-owned firms have revenues of 1 million or more.

Source: Statistics from Womenable report commissioned by American Express “OPEN State of Women-Owned Businesses  2015” for full report click here.

So, what needs to be done to improve these numbers for more women owned business to reach a level of success that includes generating at least 1 million dollars in revenue. Does discipline play a role in the level of success that women are seeing? Partially, but there are so many other factors that go into success. And one thing that none of us should get into the habit of doing is making excuses. We all have to deal with our own realities and accept our starting points. What we can change is where we end up. We can put in the work to not only reach our goal but to exceed it.

In this blog series, we are going to dive deeper into success, the role discipline plays, and what all of this means for women business owners. One thing we know is true and that is if you are male or female, discipline is an important factor to achieving your goals. No one can really tell you where you need to increase your level of discipline, but you will have to get systematic in your efforts. Start with small changes, be patient, but remain consistent with your eyes on the goals you hope to achieve.


SE Welcomes Intern Morgan Johnson

Selsi Enterprises would like to welcome our new PR intern, Morgan Johnson. Morgan is a student at Samford University majoring in Journalism and Mass Communications with a concentration in Public Relations and Spanish. She is a member of Alpha Lambda Honor Society and is an active member of the PRSSA Chapter at Samford.

We knew from our first phone call with Morgan that she would be a perfect fit for Selsi Enterprises. For that reason, we are planning a unique experience for Morgan this summer as we have redesigned our internship program for 2017. She will be the first to participate in our PR Immersion Summer Intensive. This program is designed for students to not only work on real world projects, but also meet and make real connections with people that work in a variety of PR roles around the country.

CEO of Selsi Enterprises, Nicole Henderson, stated, “Internships have the ability to shape the futures and career paths of the students that participate in them. We take our internship program extremely serious. As a product of top-notch internship opportunities, I feel responsible for providing great opportunities for those that choose to intern at our company.”

Continue to watch our blog for further updates from Morgan’s experience with Selsi Enterprises.

BLACK FRIDAY DEAL – VIP PR Strategy Intensive

By now we hope that you have started planning for 2017.  

PR is changing and in order to really #GetNoticed it is necessary to change with the times.  The traditional press release is basically dead, influencers are able to spread your message as well as or better than traditional newspaper outlets, and video will play an even larger role in the 2017 brands that rise to the top.  We like to explain it as the Kodak case study.  Kodak did not want to change with the direction that its audience was moving. Therefore, what was once a top tier brand is barely seen or recalled. Many of our kids may not even know the Kodak brand.

My team and I put together this intensive that will allow you to set your self up for success in 2017 by going through significant strategic planning and measurable goal setting activities.

The intensive is tailored specifically to your needs.  Being that it is so brand specific, you will have to email us to receive the application for acceptance in to the program. We are only taking 5 VIP candidates in December. If you are interested or have questions, please email hello@selsienterprises.com.



Selsi University is Underway!

Are you getting noticed in the media?  
If the answer is no, what are you doing to change it?

Many entrepreneurs find themselves stuck on trying to decide if they should be working in their business or on growing their business.  Unfortunately, you need to do a little bit of both.

If your business is young, it can sometimes be a challenge to determine how to fit PR into your budget.  Because we have heard this so much, we decided to create Selsi University for those entrepreneurs who are ready for a little media attention, but are not to the point that they can retain PR representation.

Click here to learn more about what Selsi University has to offer!

Love the Google Doodle – Happy Birthday Ida B. Wells

Google Doodle Ida B Wells

Google is so clever with their Doodle’s on their home page.  I love the variety that they use in altering this prime real estate on their site.  It is always a great reminder of what has gone on in history that we may not even think about otherwise.

What would you like to see as a Google Doodle?  Leave us a comment below.

Scanning on the Go 

Scanner Pro LogoIn keeping with our app review series, we have turned our attention to scanning documents and creating PDFs. How often are you away from your office and in need of the ability to scan a document on the go? Although  there are numerous office stores that you can utilize, if you are like us we do not like wasting the time when there is another option.

According to Global Workplace Analytics, teleworking has increased by 80% since 2005. Another interesting stat is that 2.8 million people now consider themselves self-employed and that there primary place of work is a home office. That being said, this app is a great one for many people that truly work within a mobile office situation. When you are working from your mobile office, carrying around a tool that scans is not always feasible. When they say there is an app for everything, there truly is an app for everything.

The app Scanner Pro is 2.99 and designed for both the iPhone and the iPad. The app is developed by the very experienced Readdle team. They have a number of productivity apps that they say have been download over 40 million times. The app is very user friendly. The guides within the app ensure that you get a pretty good scan the first time.


Give this app a try and let us know if it helps you out with the scans that you have to create.

Goodbye Wires: Prijector Announces Free Software Update Called Ira

Cupertino, California – If you added up all of the time wasted in a conference room watching a presenter get his/her chords figured out, the total number of hours wasted would be extremely high. This sets the wrong tone for any presentation that is about to take place. Prijector cleverly allows a presenter to connect to a presentation screen in seconds and without the hassle of the wires powered by Ira.

PrijectorBoxIn today’s global market place, it is critical to be able to be mobile and productive all at the same time. According to Smart Mobility Management, by the year 2015 the world’s mobile worker population will reach 1.3 billion.  This will represent 37.2% of the total workforce.  Because of this need to be mobile, there is a growing need for having the right tools.  Over 500 companies have now added Prijector to their toolkit.

“The key value proposition of Prijector is wireless presentations, multiple device support and simplicity,” said Dov Levy, President and CTO of Dovel Technologies, a leading IT systems provider that has been at the forefront of implementing information technology systems for the United States Government. Dovel Technologies is based in Virginia and they use Prijectors in all their conference and meeting rooms.

“Prijector is so simple to deploy and use, we didn’t have to pull wires between the Projector and the tables including expensive core drills in concrete floors. Today we can have people come with any device, connect, present or demo with no messy cables all over the tables. People inside the conference rooms get everything they need and everything works right out of the box just like it’s supposed to.”

Ira, our new software platform, makes starting a presentation easy and it helps power compatibility.

“With the proliferation of BYOD throughout enterprise networks, administrators are looking to support the ability of multiple devices to connect wirelessly with displays and projectors in conference and meeting rooms using a simple solution,” said Sunil Coushik Founder and CEO of Prijector. “These latest software features with our hardware platform provide administrators with the essentials to simplify their increasingly dynamic environments.”

Ira’s Features and Enhancements

  • iPad and iPhone now supported – Prijector automatically detects iPhones and iPads using Airplay and mirrors the screen. No need to install any apps on your iDevices.
  • Linux now supported – Present wirelessly from Linux Laptops or Linux Desktops. Download our Linux application on your Linux OS and start sharing wirelessly.
  • Works inside corporate firewalls – Plug Prijector in to your corporate or educational network and get wireless presentations started quickly. There is no individual or corporate network configuration required.
  • Time scales – Prijector provides presenters with the ability to time their slides. Our Express Mode is built around research data on productive presentations. Express mode activates at every new slide and alerts the presenter at the completion of 2 Minutes 50 Seconds.
  • Posters – Customize the Prijector Launch Screen by changing it to your company’s corporate messaging, new product launches, employee of the month, goals of the month and much more. Our Web Console allows you to upload your corporate posters and manage them directly within the program.
  • Video conference – A presenter can integrate their video conferencing equipment into Prijector. Presenters can toggle between Presentations and Video Conferencing mode using the Prijector Companion App on their laptops. It will not be necessary to Change Source on the TV or the Projector. Prijector fully integrates video conferencing through its Video In Port.

 Ira, our new software platform, makes starting a presentation easy and it helps power compatibility.  Prijector is temporarily being offered at a price that is 50.00 off the full price. This means that someone can now purchase Prijector for 149.00. Find out more about Prijector by visiting www.prijector.com.

About Prijector:

Prijector is a product for the conference room to make it faster and easier for millions of business people around the world to wirelessly project their presentations through a television screen or projector.  The company’s flagship product, Prijector, soft launched in November 2013 and is available for order at $149. Orders will begin shipping in July. Prijector is headquartered in Cupertino, California and is currently seed funded by a group of entrepreneurs and angel investors. For more information, visit prijector.com.

Finding Inspiration from the Window Washers

Inspiration can even come from window washers.

Inspiration can even come from window washers.

You have heard the saying, ‘Inspiration can come from the strangest places.’ Well, I can completely agree! As someone who writes a good bit for clients, sometimes you just need a new perspective. A new way of looking at something that can help make the piece that is being communicated even more interesting and compelling.  You want to dive deep to bring out the reasons that your target audience needs to pay attention to this information.

This is where the window washers come in. You have the same product, service, or the same ‘view’ from the office window.  But, on a regular basis, it is important to take a step back and clean the windows. Look at the product, service, or ‘view’ from a new perspective.  Pretend it is your first time seeing the product or service.  What is your “first” reaction?

Your reaction may be that this product/service needs to be revamped.  Maybe you were going down the wrong path.  Or, just like a new element can be added in to the landscape of your view out of the window, there may be something new with your product/service that you are not paying attention to.  This may be something that should be highlighted in a better way.

So take a note from the page of the window washers. Every so often, take a step back for the sake of clarity. Let this fresh perspective guide you in freshening up your marketing and communication efforts.

In the comments below, let us know where you find inspiration.  You never know, you could give someone else the idea that they need to finish their project successfully!

Mom 2.0 Summit — We’ll Be There!

This is one of the top summits to attend for all things related to Mommy Blogging. As an official Mompreneur, we love connecting great brands with the mom audiences. This will be our first year attending this summit, but we are sure it will not disappoint.  The connections made at a summit like this will help us to better serve the needs of our clients.

Take a look at the intro video:

[youtube http://www.youtube.com/watch?v=PgFs2WD3Wjg&w=560&h=315]

iOS7 Update and Your Business

For those of us that use our iPhones and iPads for business, this is a big update. From the camera features to improved use of Siri, this update can be a huge time saver for business owners if you take advantage of all of the new features.

I suggest reading the Learn More section from the update. It will tell you all of the specifics involved in this update.

Above is an example of a piece of the learn more section. The detail listed can be extremely helpful.

Leave us a comment and let us know your favorite piece of the update.