The Business of Beyoncé

It seems as though Beyoncé is on top of the world at the moment. She has managed to take a very private situation between her and her husband all the way to the bank. As the saying goes…she has turned lemons into lemonade.

Let me start by stating that I am a HUGE Beyoncé fan. My bias tends to swing in her favor (admittedly).

What I do want to share in this post is the business take-a-ways that we can all learn from and apply to our businesses immediately.


Before you take anything to market, you have to make sure your ducks are in order. Meaning, you have researched, tested, and reviewed each and every aspect about what you are about to share with the world. You may notice that Beyoncé releases her albums when and how she wants to. This creative control makes it easier for her to live with the success or failure of what she puts out.

Now, I want to relate this to our organizations.

There are times that I have seen entrepreneurs put out their product or service still needing work on the back end. For example, you have your product images, but you do not have a way for people to place their order. Or, you do not have any good images at all and you are simply hoping for someone to support you. It’s not about perfection, but it should be as close to perfect as you can get it.


One thing that Beyoncé knows is her audience. She understands what her audience will and will not withstand from her brand. This is the reason that she can now release a song or an album in the middle of the night and it still break records. This is also why she can put her work exclusively on Tidal for a period of time and still eventually break records. Lemonade was released on February 6, 2016 with a limited release strategy. In true genius fashion, Beyoncé used her Super Bowl time to not only make a statement, but she also announced her tour dates.

The BeyHive (as Beyoncé’s community is affectionately called) has become true brand ambassadors for Beyoncé and anything that she puts out. This is the true benefit of developing a community. Now, we are not all Beyoncé. We can not sparsely attend to our communities and think that they are going to gain any sense of loyalty to us.

Pay attention to what your community wants from you and what you want from your community. Add value to your community and it will add value right back to you.


Many of us have a variety of ideas for how we would like to follow our passion and make a living. The problem is that we do not take the time necessary to bring thes ideas to life. The difference between success and remaining average is in the details of the execution.

Set goals and build a strategy of execution towards those goals. When you set measurable goals, it is much easier to line up what you need to do to get to your desired outcome.

If Beyoncé has time in her day to execute a new album, the videos, a clothing line, and a global tour, we should also be willing to put in the work necessary to bring our ideas to fruition. Beyoncé does have a team that many of us are not fortunate enough to have at the moment. But, from her interviews over the years, it’s easy to see that she has a specific routine for buckling down when it’s time to focus. The lesson here is to have laser focus when it comes to executing your ideas.

The best results come from when you are able to tune out the clutter. If you are spending hours on Facebook when you need to be focusing on your business, then it may be time to make some changes in your daily schedule. This all depends on the level of growth you desire. Focus in on what it will take to reach your goals, develop a strategy, and implement flawlessly.


Ivy Park – Launched on April 14, 2016 and will be sold in North America in Top Shop, Nordstrom, and Hudson Bay. With items ranging from $50.00 to $265.00, Mashable reports that this is the most popular fashion brand on Instagram in terms of engagement before it even launched. The video used to launch the brand ask the question, ‘Where is your park?’

Lemonade – Beyoncé’s latest work sold approximately 200K on the first day. When it is all said and done, the album priced higher then most at 17.99, is expected to sale upwards of 600K albums. 

The Formation World Tour – The tour kicked off on April 27, 2016 in Miami. Originally slated for 41 shows, Beyoncé was set to make close to 50 million dollars. Now, with the add on of the additional shows the estimated amount that Beyoncé will bring home from the concert alone could reach 75 million.

MIAMI, FLORIDA – APRIL 27: In this handout photo provided by Parkwood Entertainment, Beyonce performs during the opening night of the Formation World Tour at Marlins Park on April 27, 2016 in Miami, Florida. (Photo by Frank Micelotta/Parkwood Entertainment via Getty Images)

WTRMLN WTR – 10 days after Lemonade, Beyoncé announced that she was an equity partner in a 3 year old startup that makes cold-pressed watermelon water. The water was featured in the Ivy Park launch video and is also sold at the venues that Formation performances are taking place in. So, Beyoncé is not only making money from the concert, she is making money from product sales. Can you say “cha-ching?”

In 2015, Bey brought home 54.5 million and in 2014 she sat on Forbes Celebrity Top 100 at 115 million.




Take-A-Ways From Attending DIGSOUTH

This was my first time attending the DIGSOUTH conference in Charleston, South Carolina.  I have attended many conferences and I have to say that this is now one of my favorites.  Because I was selected to live tweet some of the sessions, I have the perspective of an attendee and staff.

This is the 4th year of the DIGSOUTH Conference and on day one, the conference opened with upwards of 1500 people in attendance. The stage was beautifully designed and the music playing in the background always kept the atmosphere fun.

DIG Stage


The theme of the conference this year was POWER.  I saw the concept weaved in and I love the idea of the power that we all posses with the support of technology, collaboration, and innovation. This is a great time to be an entrepreneur.  At your fingertips, you now have access to the world.

The Venue: The Galliard Center

The Galliard Center is a new facility located in the heart of the historic district of Charleston. I was able to easily walk to King Street for lunch, catch a trolley that drove around the historic district, and find a nice hotel to stay that was within 2 miles of the venue.

The inside of the venue is what made the conference. From a ping pong table to rooms properly equipped for presentations, this venue was perfect for this style of conference.  The only negative was the fact that the sponsors that participated in the Trade Show were kind of tucked away from the main elements of the conference.  Because they were off the beaten path, many did not think to go visit the sponsor area.

As a side note, I was impressed with the number of sponsors that supported the conference. It may be worth considering to have a lot of small sponsors as opposed to going for just the bigger sponsors. As I put together conferences in the future, I now have a few ideas of how to add in some benefits to some sponsors that may not be able to shell out the big bucks.


Almost every person that I chatted with stated that they loved meeting the great people that are in #DIGNATION.  People were exchanging information in each of the sessions that I was in, at spaces in the hall ways, and sitting outside on the benches.  Those that attended this conference were a special group of start-ups, seasoned entrepreneurs, techies, e-gamers, and so much more.


The comment that I heard most from attendees was, “I am now even more inspired to go after my dreams.” People left DIGSOUTH with information that they could apply to their businesses today.  Many of the speakers talked about situations that they really implemented on a limited budget. All of the speakers were approachable and willing to share everything that they experienced.

Top Business Take-A-Ways from DIGSOUTH

  1. It’s all about the story you tell about your brand that will encourage people to want to do business with you.
  2. Pay close attention to the e-Gaming industry. It sold out Madison Square Garden in 9 minutes.
  3. Don’t look at social media as a marketing tool, but as a medium to connect.
  4. Focus on the voice of your brand and post good content.
  5. 70% of social videos are watched without audio. – @Shonduras
  6. Humans’ attention span is now less than a goldfish.
  7. Innovation does not care about your feelings. -@GaryVee
  8. Don’t be afraid to use plain text emails. It’s a great way to stay out of the promotions tab on Gmail.
  9. If your demo is 30 and under spend 50% of your budget on Snapchat. -@GaryVee
  10. If pitching an investor, be sure to build necessary relationships first so they will be inclined to pay attention to your pitch.

Learn Community Building from Anita Wing Lee on March 29th

Community Building with Anita BLOGThe app Periscope has introduced the world to many AWESOME people and allowed them to share their gifts with humanity. Anita Wing Lee is one of those individuals that is using platforms such as Periscope to bring stories to the world that may not have gotten told in their purest form. Following her path as a light worker, she has managed to build a pretty amazing community.

Anita will be in Atlanta for one day to share her tips on what it takes to build a community that will support your initiatives. On March 29th, those of us in and around Atlanta will have the opportunity to learn from someone who has really accomplished what so many large brands struggle with currently.

You will learn:

  • Community Building
  • Storytelling
  • Tips to using visual cues
  • The beauty of delegating work to community members
  • And, so much more!

Note: This event is a fundraiser with all proceeds going to help Anita’s efforts in the refugee crisis. In an effort to keep the majority of her doantions going directly in to the camps, guest will have to purchase their own lunch. Valet parking is validated with the purchase of your lunch.

Entrepreneurs Think Tank Launches on Periscope

Entrepreneurs Think Tank BannerPeriscope has presented many benefits to those that take advantage of the power of live streaming. From humanitarian work to increasing profits, we now have the ability to take our efforts globally. Recently, the team at Selsi Enterprises was discussing how great it would be to bring entrepreneurs together on a regular basis to talk about the good, the bad, and the ugly of entrepreneurship.

We presented the idea to Parachute TV on Periscope and a few months later, we got the green light to bring the show to life.  Our first show went great and the numbers were great for our first time on their channel. We had a quiet audience in the background, but hope to bring our audiences in to the discussion. The mission of the show is for entrepreneurs to help other entrepreneurs reach their full potential.

We did a lot to prepare for the show from checking the lighting to prepping the guest. We also did a little prepromotion for the show. Prepromotion is one of this most important task to do when launching an effort like this one.  Your followers may not realize what you have planned and may miss being there for the live broadcast.

I am not going to spoil the content that you are going to see in the video, but feel free to comment about additional information that you would have asked our guest. These seasoned entrepreneurs are open to sharing all that they have learned along the way.


Thank you to our friends at Sis and Moon’s for letting us come in to their space.  Follow Sis an Moon’s on all social media platforms from their website

Periscope Summit Will Be Here Very Soon

periscope speaker adjustedThe Periscope Community Summit will be here very soon. If you are not familiar with this event, take a moment to look at their website by clicking here. This event will bring together many of the top Periscopers from all around the world. Although the programming is sure to be interesting, I am most excited about connecting with other individuals that are as passionate about live streaming as I am. If you are passionate about what live streaming can do for your brand, I hope that you will join me in San Francisco.


Be sure that you are following me on Periscope to catch all of the latest news and information on live streaming and how to #GetNoticed in your business. @Selsi_Ent

Are you Live Streaming in Atlanta?

Live streaming platforms are all the rage at the moment. In Atlanta, we know that there are a lot of you that are live steaming some great content. It is our hope that we can pull our live streaming community together. By coming together, we can help each other grow in our streaming capabilities and support each others streams. You never know, you may find someone that may make a great business partner on an upcoming project.

If you are streaming in Atlanta, be sure to sign up for our eNewsletter, PR World. Also, jump over to Facebook and join our group titled Atlanta Live Streamers. Here, you will be able to keep up with the latest information on upcoming meetups and live streaming news.

Spread the word!

Top 14 Industries that Can Benefit from Live-streaming

Friends making selfie. Two beautiful young women making selfie

Live-streaming is all the rage now in social media. In our opinion, it is a true game changer.  Live-streaming give you the ability to have your own television station in the palm of your hands. Right now, there are two live-streaming apps that are garnering a lot of attention – Periscope and Meerkat. Each of the apps have great features. Currently, our preference is Periscope and we will write about that in another post.

Today, we want to share with you 14 industries that could really move the needle on anything from raising brand awareness to increasing sales by using one of the live-streaming apps regularly. Here is our list in no particular order:

14. Consultants

13. Musicians

12. Retail store owners

11. Restaurant owners and chefs

10. Travel

9. Realtors

8. Health and wellness

7. Photographers

6. Fashion & beauty stylist

5. Authors

4. Journalist

3. Actors

2. Event planners

1. Educators

What industries would you add or delete? Leave us a comment below to share your top industries that could benefit from live-streaming. We will be diving a little deeper in to this topic on our upcoming scopes this week. Follow us on Periscope and Meerkat at @Selsi_Ent .