SE Welcomes Intern Morgan Johnson

Selsi Enterprises would like to welcome our new PR intern, Morgan Johnson. Morgan is a student at Samford University majoring in Journalism and Mass Communications with a concentration in Public Relations and Spanish. She is a member of Alpha Lambda Honor Society and is an active member of the PRSSA Chapter at Samford.

We knew from our first phone call with Morgan that she would be a perfect fit for Selsi Enterprises. For that reason, we are planning a unique experience for Morgan this summer as we have redesigned our internship program for 2017. She will be the first to participate in our PR Immersion Summer Intensive. This program is designed for students to not only work on real world projects, but also meet and make real connections with people that work in a variety of PR roles around the country.

CEO of Selsi Enterprises, Nicole Henderson, stated, “Internships have the ability to shape the futures and career paths of the students that participate in them. We take our internship program extremely serious. As a product of top-notch internship opportunities, I feel responsible for providing great opportunities for those that choose to intern at our company.”

Continue to watch our blog for further updates from Morgan’s experience with Selsi Enterprises.

Selsi Wine Tour Scheduled for June 24th

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Entrepreneurs Think Tank – EP 4 – What had happened was….

Having an idea for a podcast and actually launching the podcast are two entirely different task. Especially when you are teaching yourself how to do everything. Not because you have to teach yourself, but because you know in the long run it will pay off to know how to do it.

We lost a show! It was devastating to have to accept that there was nothing that we could do to save the episode, but it was a great lesson. Things do not always go smoothly….even when you plan them out “perfectly.” As an entrepreneur, you just have to be able to roll with the punches. That is exactly what we are doing.

Listen to this episode about the loss of episode 4 and let us know what you think in the comments below. Have you ever lost something like this? How did you react?

Blogging and Vlogging – Just Do It!

 

As I speak with potential clients from around the world, it is amazing how similar we all are in the desires that we have to grow our businesses. One of the biggest challenges we see our entrepreneurs struggle with is deciding on the content that is appropriate for them to share. Generally speaking, there is always great content around you as it relates to your business. You simply have to bring that in to a format that others can consume as well.

Easy for us to say, right? We eat, breathe, and sleep content.

I think that you can acquire this skill in some part too. Create an avatar that is the ideal client for your business. Define everything that you can….age, life style, income, likes and dislikes. And then speak directly to this avatar. Think about how you bring this person value. How what your share could help them get past a pain point in their business or personal endeavors.

Then, start blogging and vlogging. Yes, blogging and vlogging. It doesn’t have to be perfect, it just has to be consistent.

Here are some interesting stats:

  1. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
  2. The average word count of top-ranking content (in Google) is between 1,140-1,285 words.
  3. Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts.

We are living in an era where your customers want to see you. They do not want to see your logo or your pushy, salesy content all of the time. You have to earn the right to sell to your customers in today’s marketplace. Blogging and vlogging will help in so many ways. Not only does it help you to keep current information out in the universe, but it also allows you to get seen as an expert by media.  If you continue to prove that you know what you are talking about, then you will start to see the fruits of your labor.

It is a marathon not a sprint! Start today and take a look at the results that come in month over month.

 

 

 

The Front Line

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Creating a Strategy to Win in 2017

As we wake up in this New Year, I wake up with purpose.  What I mean by this is that I know that we are all here for a reason. I personally know that as the CEO of Selsi Enterprises that I am called to help female entrepreneurs grow their businesses exponentially this year.  My business goals all center around this mission. I also know that I need to lend my voice to the platform of education in two ways. ONE, we need to rectify this school to prison pipeline immediately and TWO we need to revamp the outdated system that we have in the US starting TODAY. These are all big initiatives, but that does not mean that I need to ignore my calling.

Several of my clients have been thinking about what they want to accomplish in 2017.  We have been talking a lot about the power of DOING and not staying stuck in trying to reach PERFECTION. I am guilty of this myself. I will go in to a place where nothing gets done because I am waiting on it to be perfect. Fortunately, we are living through a time where DOING trumps PERFECTION.

So, in 2017 I challenge you to DO SOMETHING! Even if you do not know what your calling is, DO SOMETHING that you think may be your calling and you will be surprised at how PURPOSE shows itself. You are doing yourself an injustice if you do not live out your full potential.

We are on DAY ONE of a NEW YEAR. Here is our advice for success in 2017:

  1. Let go of 2016 and the things that may not have gone right. Focus on what it is you need to change going forward.
  2. Surround yourself with people that can lift you up. These people should be able to help you with the areas of your business that you are not strong in at the moment. Not that you will be looking for them to do it, but that you may need someone to ask for advice.
  3. Study success! Do not take advice from people that think that they know what to do about a situation. Take the advice from someone who has been through it or someone who may have been close to a similar situation. It is also good to recognize that successful people have a lot of the same habits.  Determine how you can apply those habits to your business.
  4. It sounds cliché, but follow your passion! Your passion will drive you and allow you to keep moving forward when the journey gets difficult.
  5. Hire a great publicist! (We just had to add it in.)

Why Every Entrepreneur Should Listen to Entrepreneurs Think Tank


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There are a lot of podcast to choose from.  We hope that Entrepreneurs Think Tank will be one that you add to your library.  As entrepreneurs, sometimes we can get so busy trying to build our business that we forget to reach out to our network to see if there is an easier and more efficient way to complete certain task.  This is where the Think Tank will come in.  We are building a community to support entrepreneurs on their journey to earning their first million dollars in revenue.

Tell your friends and colleges about Entrepreneurs Think Tank! The more we bring in to the community the stronger the information is that we will share with one another. This is a community that will celebrate your wins and help you learn from your failures.

 

BLACK FRIDAY DEAL – VIP PR Strategy Intensive

By now we hope that you have started planning for 2017.  

PR is changing and in order to really #GetNoticed it is necessary to change with the times.  The traditional press release is basically dead, influencers are able to spread your message as well as or better than traditional newspaper outlets, and video will play an even larger role in the 2017 brands that rise to the top.  We like to explain it as the Kodak case study.  Kodak did not want to change with the direction that its audience was moving. Therefore, what was once a top tier brand is barely seen or recalled. Many of our kids may not even know the Kodak brand.

My team and I put together this intensive that will allow you to set your self up for success in 2017 by going through significant strategic planning and measurable goal setting activities.

The intensive is tailored specifically to your needs.  Being that it is so brand specific, you will have to email us to receive the application for acceptance in to the program. We are only taking 5 VIP candidates in December. If you are interested or have questions, please email hello@selsienterprises.com.

 

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Has Ryan Lochte Damaged His Brand for Good?

The Ryan Lochte story has received a great deal of press.  Unfortunately, this is not the first time that we have see an athlete completely, publicly tarnish their image.

In case you missed it, Lochte stated that there were guns drawn at the heads of he and his teammates while they were in Rio for the Olympics. The video surveillance footage now shows a very different story and everyone from the US Olympics committee to the brands that he was associated with are now second guessing their relationship with Lochte.

According to US Weekly, Lochte has lost all of his sponsorship’s and is now scheduled to appear on the TV show Dancing With The Stars. We find this quite interesting.  This is obviously a PR stunt to improve the damage that has been done to his image.  His PR team probably wants him to come across immature, but still someone that can be adored.

This story has brought about a lot of emotion. Check out this exchange between Al Rocker and Billy Bush on the Today Show:

From a PR standpoint:

If you find yourself on the PR team of Ryan Lochte, how do you fix this situation?

Step 1: He has to own it! Live streaming would actually be his best friend right now.  He needs to authentically come out and consistently apologize. Live streaming would force him to answer some very tough questions from the public, but this will allow people to get their frustrations out and move on.

Step 2: He needs to go back to Rio and apologize face to face to the security guard and to the officials that may have been involved.

Step 3: He also needs to personally visit and apologize to his teammates. This scandal stayed in the media circuit and has really taken away from what the Olympics should have been.

Step 4: He should do some PSAs directed towards kids on why lying is bad and look at the consequences that he had to suffer.

Remember, when a brand looks to bring on a spokesperson, they do not only look at their past…but they think 3 to 4 years in advance on how the consumer may view this individual.  They put their brand image on the line when partnering with any type of influencer. When this person tarnishes their public perception, it has been proven best for the brand to cut ties (at least for a couple of years).

The lesson for us as entrepreneurs, public figures, and brand managers is that we must ALWAYS protect our brand.  It is the legacy to which your consumers will stay loyal to you.

What suggestions do you have for the PR team of Ryan Lochte? Leave your feedback in the comments below.

Testing The New Periscope Embed

We always love to see updates from Periscope as they work to compete with Facebook Live. The embed feature is one that I could not wait to try out. There is so much potential for repurposing content with this update. What I love best is that it’s very easy to do even from my iPad!