Entries by selsi21@gmail.com

Local Stories With National Impact Go Unseen

The numbers don’t lie (as Jay Z would tell us).  Nearly 200 counties in the United States do not have a local news publication — this means nearly 3 million people nationwide are likely to be unaware of what’s happening in their own communities. Publications, journalists, and credible news accessibility are all destabilized when access […]

Your Mental Health Matters

As Mental Health Month comes to an end, my hope is that we do not stop focussing on our mental health. This year living through a pandemic has been tough on many of us. Many lost loved ones, lost jobs, and had to adjust to a new normal. Although we have found ways to connect […]

PR is Changing: Change with It

When I look at the PR landscape and the reach of traditional media, I can’t help but think about how the average small business owner, nonprofit, or even the big well-known brands will continue to garner media attention and develop their communication strategy in 2019 and beyond. Newsrooms are continuing to shrink and people’s attention […]

Facebook To Remove Trending News Section

Facebook has plans to remove the Trending News section of the platform. After reading their blog post, we learned that the use of that portion of the site was extremely low. The reason it is shocking to us is that we use that section multiple times per day as we work to glean knowledge about […]

What I Learned on The Campaign Trail

The experience of being a communication strategist on the campaign trail is a dream for those of us that enjoy politics. There are a number of factors that have to be taken into consideration in order to craft a successful communication strategy that lines up with the platform of the candidate and the best way […]

Discipline = Success :: Especially for Women Owned Firms

Success can be defined in so many ways and the journey to obtain a certain level of success is subjective. One of the keys to success that I hear from many of those that have reached a high level of success is the fact that they have to remain disciplined in their daily routines. You […]

NonProfits are Leaving Money on The Table if they Do Not Embrace Social Media

The non-profit community is constantly working hard to do the greatest good for people all over the world. Many of us have worked and are currently volunteering with non-profits in our spare time. Unfortunately, the large corporations are not donating to non-profits like they used to. Our non-profits are having to get creative in their […]

The Diary of the Mompreneur Series Starts on May 31st

The Diary of a Mompreneur is a project that we have worked on in the background and are now ready to bring it to life.  We feel that moms can sometimes be made to feel guilty for wanting and acting on their desires for a high level of success.  Often times, when a mom is […]