The Business of Being ‘On The Run’

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For those that are Beyonce and JayZ fans, the ‘On the Run’ tour has been epic. The marketing, the build up, and the actual show could not have been planned any better.

Let’s start with the trailer that introduced the concert.

Originally, this was never intended to be turned in to a real movie. But, it was done so well that fans have actually ‘demanded’ that the duo create a full movie out of the idea that was created in the trailer. Don’t you wish your random ideas would turn into something profitable where you never intended to earn a profit. Currently, this video has received almost 8.9 million views on YouTube.

Next, the apparel….

Photo Credit CNN  The ski mask worn in the trailer are now carried out as a theme throughout the show. As a marketer, the consistency of the look that they have developed throughout the entire show is the key to branding.  People have a tendency to want to veer from the brand look and feel, but when you stick to that which you have created the results can be epic.

The dollars and cents…

Mr. & Mrs. Carter have not only generated a lot of money for themselves, but they have also created a lot of cash flow for the cities that they have paid a visit too. In Atlanta, there were 50K+ people in attendance.  That means many of the people went out to dinner, purchased new outfits, and bought other items that they may not have normally purchased if a concert of this size was not coming to town.  Also, because the concert was not going to all major cities, you had a lot of people in hotels.  There was money spent by concert goers inside and outside of the city limits.

The rumors….

Many say that the Cater’s marriage is one the rocks.  Who knows if this is true or not, but it sales a lot of magazines and causes people to tune in to news segments that theymay not normally tune in to.  I have to admit that I am guilty of paying attention to what is being said about the Carter’s. All in all, they had some flirty moments during the concert and I am hoping that it means that none of the rumors are true.  But, Beyonce did have a lot of passion when she was singing the song below.

The marketing nuggets…

There are always some take a ways that you can apply to business.  From this, I would suggest the following:

1. Market your own way – The trailer to the concert was such a huge hit that it is now set to become a movie.  How cool is that!?!?

2. Consistency in your brand – From beginning to end, you know when you are seeing something from the OTR tour.  Mimic that approach in your own business.

3. Strive for reaching new levels – It was decided early on (against the suggestions of many naysayers) that this tour would be a stadium tour only.  They stepped their game up from arenas and moved in to stadiums.  Take your business to stadium status this year! Don’t waist anymore time being mediocre.

Yelp Liberates Its API To Box Out Foursquare And Google

Video Content Network BuzzMyVideos Launches To Attract International Creators

Facebook Becomes A Local Party Discovery Tool With “Events For You” Redesign

This could be good for those of us that host events. #eventplanning #promoting #socialmedia

The Latest Must-Have App for Moms

A survey commissioned by the Drayton Manor Theme Park in 2012 including over 2,000 participants revealed that a baby’s laughter is the top sound that makes people happy. Our app will allow for individuals to experience this Happiness Infusion at any time!

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Atlanta, GA — Want a Happiness Infusion? Tickle The Button Book! It’s the giggling baby app for tablets and phones. From keeping important dates for the family, to entertainment for the kids, mobile devices have become an important part of a mom’s daily routine. Check out the next must-have app for moms —The Button Book.

This is one of those apps that will infuse happiness into the lives of anyone who uses it. It features some of the cutest babies you’ve ever seen. You just tickle the babies’ belly buttons and they go into convulsions of laughter! The Button Book is guaranteed to brighten up your child’s day. And, yours too!

Affordably priced at .99, this app delivers a burst of happiness whenever it’s needed. That’s what we call a real Happiness Infusion! Satisfied customers have told us that when their child gets cranky, this app will calm them right down and put a smile on their face.

Here is what one very enthusiastic nanny had to say:

“I’m babysitting for a 2 year-old and every time she screams about something I show her The Button Book and she starts cracking up.” – Sandi Borger, Nanny

There’s nothing better than a baby in absolute stitches over something. If you don’t believe us, download The Button Book here. We dare you not to laugh!

Goodbye Wires: Prijector Announces Free Software Update Called Ira

Cupertino, California – If you added up all of the time wasted in a conference room watching a presenter get his/her chords figured out, the total number of hours wasted would be extremely high. This sets the wrong tone for any presentation that is about to take place. Prijector cleverly allows a presenter to connect to a presentation screen in seconds and without the hassle of the wires powered by Ira.

PrijectorBoxIn today’s global market place, it is critical to be able to be mobile and productive all at the same time. According to Smart Mobility Management, by the year 2015 the world’s mobile worker population will reach 1.3 billion.  This will represent 37.2% of the total workforce.  Because of this need to be mobile, there is a growing need for having the right tools.  Over 500 companies have now added Prijector to their toolkit.

“The key value proposition of Prijector is wireless presentations, multiple device support and simplicity,” said Dov Levy, President and CTO of Dovel Technologies, a leading IT systems provider that has been at the forefront of implementing information technology systems for the United States Government. Dovel Technologies is based in Virginia and they use Prijectors in all their conference and meeting rooms.

“Prijector is so simple to deploy and use, we didn’t have to pull wires between the Projector and the tables including expensive core drills in concrete floors. Today we can have people come with any device, connect, present or demo with no messy cables all over the tables. People inside the conference rooms get everything they need and everything works right out of the box just like it’s supposed to.”

Ira, our new software platform, makes starting a presentation easy and it helps power compatibility.

“With the proliferation of BYOD throughout enterprise networks, administrators are looking to support the ability of multiple devices to connect wirelessly with displays and projectors in conference and meeting rooms using a simple solution,” said Sunil Coushik Founder and CEO of Prijector. “These latest software features with our hardware platform provide administrators with the essentials to simplify their increasingly dynamic environments.”

Ira’s Features and Enhancements

  • iPad and iPhone now supported – Prijector automatically detects iPhones and iPads using Airplay and mirrors the screen. No need to install any apps on your iDevices.
  • Linux now supported – Present wirelessly from Linux Laptops or Linux Desktops. Download our Linux application on your Linux OS and start sharing wirelessly.
  • Works inside corporate firewalls – Plug Prijector in to your corporate or educational network and get wireless presentations started quickly. There is no individual or corporate network configuration required.
  • Time scales – Prijector provides presenters with the ability to time their slides. Our Express Mode is built around research data on productive presentations. Express mode activates at every new slide and alerts the presenter at the completion of 2 Minutes 50 Seconds.
  • Posters – Customize the Prijector Launch Screen by changing it to your company’s corporate messaging, new product launches, employee of the month, goals of the month and much more. Our Web Console allows you to upload your corporate posters and manage them directly within the program.
  • Video conference – A presenter can integrate their video conferencing equipment into Prijector. Presenters can toggle between Presentations and Video Conferencing mode using the Prijector Companion App on their laptops. It will not be necessary to Change Source on the TV or the Projector. Prijector fully integrates video conferencing through its Video In Port.

 Ira, our new software platform, makes starting a presentation easy and it helps power compatibility.  Prijector is temporarily being offered at a price that is 50.00 off the full price. This means that someone can now purchase Prijector for 149.00. Find out more about Prijector by visiting www.prijector.com.

About Prijector:

Prijector is a product for the conference room to make it faster and easier for millions of business people around the world to wirelessly project their presentations through a television screen or projector.  The company’s flagship product, Prijector, soft launched in November 2013 and is available for order at $149. Orders will begin shipping in July. Prijector is headquartered in Cupertino, California and is currently seed funded by a group of entrepreneurs and angel investors. For more information, visit prijector.com.