Investors bet big on GoPro, driving its shares up more than 30%
These camera’s are extremely popular with several of my clients.
Archive for month: June, 2014
Google Starts Granting ‘Right To Be Forgotten’ Requests In Europe
This is setting an important precedent.
The Future of Marketing
When you sit and think about the direction that marketing is going in, you can’t leave out social and mobile. I think that we all can agree that it is not a passing fad. A marketing/pr strategic plan that does not include these two elements is doomed for mediocracy.
The future winners will be those that can develop super creative content that can break through all of the clutter. Right now agencies are losing talented, out of the box thinking people to the Facebook’s and Google’s of the world. I think the future will be such that many big brands move away from the BIG agencies. The creative genius can now be found in freelancers, smaller agencies, and proper development of internal staff.
What do you see about the future of marketing/pr? Are BIG agencies going to remain the staple for BIG brands? Can brands train their own people do that they can save a chunk of their budget?
Define Your Brands Personality
Do you have the personality that will get out there and dance like no one is watching?
Is it easy for you to define your brand’s personality? Some brands are so clear about their direction and messaging and others still have some work to do. Well, I think that we are guilty at Selsi Enterprises of having some work to do ourselves. From what I hear, many of my PR colleagues are in the same boat because we spend so much time on our clients and not enough time on our own brands. Our PR firms should have the coolest personalities around, but it seems that many lack that IT factor. Why is this important? Because customer retention and the ability to gain new customer depend on your brand having IT.
Here are a few tips to see if your brand has that IT factor it needs to gain and retain customers:
- Are other individuals talking about your brand in social media or are you the only one talking about your brand?
- Have you created a level of traction that can sustain your business?
- Does your visual presentation have a recognizable style?
- Does the personality of your brand currently fit the audience that you target?
- Are you willing to make the necessary changes within your brand to grow and attract the right customes?
Spend some time answering these questions. Once answered take a look at how your are living out what you desire your brand personality to be. Tweak where necessary and watch the results you get from making those tweaks. And by all means, have fun with it!!
Top 10 Crowdfunding Sites Increase by an Average of 524% based on the United States Fastest Growing Internet Traffic Research Report
Crowdfunding has really become huge over the last couple of years. PR is critical to the success of these campaigns. Let Selsi Enterprises help you create a strategic PR plan today.
Starbucks latest jolt is free – and it isn’t coffee
This is a great idea and so appropriate for the audience that frequents Starbucks!
Ebay’s CEO: We’re considering integrating Bitcoin into PayPal
Bitcoin is gaining even more ground…
Finding Inspiration from the Window Washers
Inspiration can even come from window washers.
You have heard the saying, ‘Inspiration can come from the strangest places.’ Well, I can completely agree! As someone who writes a good bit for clients, sometimes you just need a new perspective. A new way of looking at something that can help make the piece that is being communicated even more interesting and compelling. You want to dive deep to bring out the reasons that your target audience needs to pay attention to this information.
This is where the window washers come in. You have the same product, service, or the same ‘view’ from the office window. But, on a regular basis, it is important to take a step back and clean the windows. Look at the product, service, or ‘view’ from a new perspective. Pretend it is your first time seeing the product or service. What is your “first” reaction?
Your reaction may be that this product/service needs to be revamped. Maybe you were going down the wrong path. Or, just like a new element can be added in to the landscape of your view out of the window, there may be something new with your product/service that you are not paying attention to. This may be something that should be highlighted in a better way.
So take a note from the page of the window washers. Every so often, take a step back for the sake of clarity. Let this fresh perspective guide you in freshening up your marketing and communication efforts.
In the comments below, let us know where you find inspiration. You never know, you could give someone else the idea that they need to finish their project successfully!