Starbucks has created an excellent grass roots marketing campagin following Obama’s lead for service. What do you think? Are they using ‘the moment’ to grow their sales or is this a technique that will be looked at as a classic?
What is your personal style? Are you conveying the style that you would like to convey?
If the answer to this question is no, then what are you going to do about it. Let 2009 be the year that you tweak your style. If you feel that you are destined to be a CEO, then look the part! If you feel that you should be a politician, a doctor, even a teacher…..do what you have to do create a sophisticated style into the realm that you want to be in. When your style reflects your mindset, you have no where to go but up. You are your own brand and no one can position yourself better then you can. No one is stopping you but you!
Make it a great day!!
GoDaddy is an excellent company to watch as far as pushing the marketing envelope. They know how to get attention. The vote for the Super Bowl commercial to be used by GoDaddy is now taking place on their website, GoDaddy.com .
For those of you that are not familiar with GoDaddy…….
GoDaddy is a registrar of online domain names. The company’s founder, Bob Parsons, says that they may buy two slots during the Super Bowl this year. The ads will feature Danica Patrick and they will be done in true GoDaddy form….just touching borderline inappropriate. But if anyone can pull off ‘inappropriate’ in a good way, it is GoDaddy.
To view the commercials and vote in their contest, go to GoDaddy.com .
Other ad buys for the Super Bowl include:
1. Anheuser-Busch
2. Audi
3. Bridgestone
4. CareerBuilder
5. Cars.com
6. Coca-Cola
7. Denny’s
8. DreamWorks Animation /PepsiCo SoBe
9. E-Trade Financial
10. PepsiCo’s Frito-Lay
11. General Electric
12. H & R Block
13. Hyundai
14. Monster
15. NFL
16. Pedigree
17. PepsiCo Beverage
18. Teleflora
19. NBC Universal’s Universal Pictures
Let me know who you think had the best ad….
We have all heard the saying…..You can achieve it if you can see it! What do you see in your future. Take some time to put together a ‘colorful’ image of your future. Vision boards are extremely popular and there is no time like the present to create one. Simply get some poster board and an old magazine. Cut out where you see yourself in the future. It is best to set some immediate goals along with some long term goals.
While doing this, think about how you are going to get to that point. If you set a vision that you truly want to achieve, then you tend to keep moving towards that goal. If you have no vision, you have no place to aim at in the future. It is hard to map out your route if you do not know where you want to go. Even the new GPS navigation systems can not provide you any help without knowing an end point. It is amazing how quick it will tell you how to get back on track if you get off. I think the lesson is that it is OK to get off track as long as you keep your end goal in mind, you will have the ability to make any necessary adjustments to get back on track. As the GPS would say ……..RECALCULATING!