What kind of day are you going to have today??

You have been blessed to see another day. Do not waste it!! Someone did not get the same blessing that you got this morning.

Make the most out of everyday! Treat each day like a clean slate. Do not allow your disappointments from yesterday to ruin your hope for today.

So, when you look back over the day, think about your accomplishments and the difference that you made in someones life today. If you look back over the last 24 hours and you see that you have accomplished nothing, make some adjustments. God is awesome and he will allow you to tweak your day as you see fit.

We all get the same 24 hours everyday. You just have to decide how you want to use those 24 hours. Remember, there are no do overs in life. You get one shot, so make the most of it!

Did you get the 3 AM text?????

The Obama aides have pulled off a masterful new media campaign thus far and it is only going to get better. Even if you are not an Obama supporter, the tactics used by the campaign are worth studying. Although the numbers were not released, there were probably millions waiting to get the coveted text about the VP designation. The beautiful caveat about this tactic is the number of individuals added to the Obama Campaign database. Now, the campaign has a direct link to its supporters anytime they would like to reach them.
Here are a few links to visit:
“Your cellphone is probably the one piece of technology that is with you all of the time,” said Joe Rospars, Obama’s new media director. Joe Rospar previously worked for Howard Dean on his 2004 presidential run. He is one of the founders of Blue State Digital (an Internet Strategy and Communications company). If you visit the Blue State Digital page, you will see an excellent case study on the Barack Obama campagin.

Are you adding any VALUE???

In these tough economic times, as a marketer you really have to ask yourself what value are you adding to your clients. According to Adage.com, 53% of marketers are cutting back on their advertising budget. These cutbacks are happening across the board in all industries. So, being that most of us are dealing with cash strapped customers….. where are you adding value to your clients.

When you find that you are adding some sort of value to your clients, are you including that in your messaging? This form of messaging, called value messaging, is useful when there are times to be direct in what benefits you are actually providing your clients. Many times clients are too busy to realize that you have actually brought some real value to their experience.

Unwind Your Mind

RELAX!! Seriously, it could improve your quality of life if you simply RELAX.

I was listening to a speaker from Caring Days Adult Day Care here in Tuscaloosa, Alabama about taking care of our loved one’s as they age. This is a day care center for individuals with some form of memory disorder (Alzheimer’s, Parkinson’s, stroke, etc). She shared some very interesting statistics (that I can not remember exactly) about the number of people that will actually have some form of dementia by the age of 65. I believe that this number was 1 in 3. Individuals of African American descent are at a higher risk with developing risk for memory loss. We may call this “going crazy” or “loosing our mind,” but really it is the beginning of something that is treatable.

The guest speaker from Caring Days went on to mention that the caregiver(s) for this individual really takes on a lot of unhealthy stress. This individual does not get a moment to relax and unwind. Statistics show that more likely then not, the caregiver is going to be the one to die first. This is because of stress.

So, UNWIND YOUR MIND! It is never to early to destress. You can add quality years to your life. Here are a few tips:

  1. Develop a healthy attitude.
  2. Exercise regularly.
  3. Keep your mind active.
  4. Limit your alcohol consumption.
  5. Fully understand any medications that you take.
  6. Watch your diet and the portions that you eat.
  7. Find a doctor that you trust.
  8. Keep your soul healthy.
  9. Meditate.
  10. Enjoy your life!!!!!!!!!!!

Are you marketing to millennial’s?

If you are marketing to the groupd of individuals that have been tagged as millennial’s, then this information is for you. Peter Feld, writer for Advertising Age, wrote an excellent article discussing the brilliance behind the branding machine known as the Barak Obama campagin. This campagin has done what many have tried to do with little success and that is get young people energized and out to the pools. Reguardless of your political preference, this article is definately worth a serious read.

The Family Reunion

Honoring Bernie Mac and Isaac Hayes

Recently, the African American community lost two of our greatest entertainers.  I am sure you have seen the stories by now, but I would like for you to take a moment to reflect on your own life.  These two individuals were living the life that they wanted to live.  Weather it was making us laugh until we cried or giving us music that we would never forget.  Do not waste another moment doing something that you do not want to do with your life.  Step out on faith!