As an advocate of your brand (be it corporate, entrepreneurial, or personal) you have to be able to spot stories that are around you. This skill may not come naturally, but you can train yourself to do it.
First understand that something in your average day may not be so average to someone else. Your shopping mall may look interesting to someone else in a different part of the world, your meal preparation techniques may be different then someone in your own neighborhood, someone may have no idea how you do what you do in your business. Each of these activities are stories that go behind the curtain (so to speak).
Spotting even the most basic story may lead to a viral push for your brand or message. Consumers are now more drawn to the story of people than a logo. Once the authentic nature of your brands story is told, then you will begin to attract an audience to you that remains loyal to your brand.
Everyone has a story….
So often we hear the complaint that I don’t have anything to share. My answer to that complaint is simply, “YES, everyone has a story and many of us tend to pass by all of the stories that are right at your fingertips.” Start with sharing your journey. How did you get to the point that you are at today. Better yet, WHY are you at the point that you are at today? When you share your WHY, you will be surprised how the right people gravitate towards you.
The obstacles that you faced and the lessons that you learned from those obstacles are all great sources for content. This is content that may find someone stuck in their journey and really help them through a tough spot.
Also, consider sharing the real benefit from what your product or service will offer along with what problem it actually solves. This will require true authenticity on why someone would need to purchase your product or service if you can clearly state what “problem” you are solving.
Additional ideas on creating content around your brand….
1. Look at sharing your milestones (i.e., your business anniversary, your birthday, a move to a new building)
2. Check the trending list on Facebook and Twitter. These list can give you an idea of what the “majority” of people are interested in. Figure out ways that you can tie in your story to stories that already have a bit of virality.
3. Share info about the people in your organization. This is a win all the way around. People love recognition and the people outside of your organization will love to learn who makes your organization tick.