Nugget of the Day

Sometimes you have to step out of your comfort zone to be successful in business and branding! #JUMP

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October 2014
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Facebook Launches Hyper-Local Ads Targeted To People Within A Mile Of A Business

Nicole I. Henderson, MBA:

This will be big for the small business owner.

Originally posted on TechCrunch:

Facebook’s mobile ubiquity and push for always-on location sharing came to fruition today with the launch of hyper-local advertising that could convince people to visit stores they’re nearby. Soon, brick-and-mortar businesses will be able to target ads to anyone who lives or was recently within a specific distance of their store. Advertisers can set a radius as small as a mile and the ads will show up on people’s phones or web browsers. These new Local Awareness ads will be available for US business owners in a few weeks, and around the globe in the next several months.

Hyper-local advertising has been a long time coming for Facebook. Way back in January 2011 it acquired Rel8tion, which did this kind of ad targeting. Then in June 2012, VP Carolyn Everson hinted that location-aware phones could one day power hyper-local Facebook ads, and I wrote about how they could work…

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20 Great Workplaces in Tech

Originally posted on Fortune:

The tech sector is still sexy — and has an abundance of dreamy jobs. These companies have perfected balancing tough, technical work with fun and friendly cultures.

There’s no shortage of perks at the world’s best tech employers — free food, massages, on site medical centers — the industry is jam-packed with employers who offer lucrative pay and enviable extras. A new study from the culture experts at Great Rated!, the workplace review site from Great Place to Work, names some of the best-in-class employers in and out of Silicon Valley. Here are 20 companies that are attracting and retaining today’s top talent in tech.

*Revenue figures are from the most recent fiscal year and headcount figures are the latest supplied by the company. Visit the Great Rated! links for full workplace reviews.

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Nope Looks Dope If You Don’t Want Your Webcam Spying On You

Originally posted on TechCrunch:

At Disrupt NYC earlier this year a TC colleague walked past the table where I was sitting and clocked my MacBook Air, which its patch of dog-eared masking tape covering the webcam, and said: “Wow, you’re so paranoid!” I quipped that Europeans generally are.

But in the digital sphere these days it pays to be paranoid. So covering a webcam is a not unreasonable security precaution — against hackers or even overreaching government surveillance programs.

If it’s connected it can be hacked. So the only way to be sure your hardware is not enabling a remote Peeping Tom is to physically cover the lens. Hence folk reaching for the reassuring certainty of masking tape.

But of course tape is not a pleasing fix to stick on your electronics. If you do need to use the webcam you have to peel off the tape, which takes times and can leave a gunky mess behind. It’s also not exactly convenient to…

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Hootesuite raises $60 million, gets closer to IPO

Nicole I. Henderson, MBA:

The IPO is near. What do you think that this will mean for the end user experience of Hootesuite?

Originally posted on Fortune:

Social media management company Hootsuite this morning announced that it has raised $60 million in new private equity and debt funding, bringing its total outside financing figure to $250 million.

The key here is lead investor Fidelity Investments, which Hootsuite only refers to in its press release as “a large Boston-based asset manager.” A firm like Fidelity doesn’t put anyone on a startup’s board, nor does it typically offer any operational advice. Instead, it simply farms out shares to its various mutual funds, thus giving the startup a foothold when it comes time to go public.

“We are building a company that looks like a public company and one reason we’re excited about our new partner is their IPO expertise,” says Hootsuite CEO Ryan Holmes, who also declined to identify Fidelity as the new round’s lead investor.

Other participants on the deal included existing backers Accel Partners, Insight Venture Partners…

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We are days away from launching The Mompreneur Lifestyle on SelsiTV

Are you ready to go on a journey with us through what it takes to be a mompreneur? We hope that you will watch our episodes, make comments, and ask questions that you would like to see us discuss.  We are not promising to have perfect video editing and sound effects, but we can assure you that we will have AWESOME content that any mompreneur can use immediately.

Stay tuned for additional sponsorship information and information for how you can be a guest on the show. Here is a preview of the intro:

Mompreneurship: Raw & Uncut

Please go ahead and subscribe to our channel in YouTube.  You can get right to it by clicking here.

This Is How Many Ice Bucket Challenge Videos People Have Posted on Facebook

Nicole I. Henderson, MBA:

So far, the #IceBucketChallenge has raised over 5.5 million dollars. We would consider this a successful fundraiser:) #ALS

Originally posted on TIME:

If you thought that the only thing on your Facebook Newsfeed right now was videos of people dumping buckets of ice water over their heads, that’s because the only thing on your Facebook Newsfeed right now is videos of people dumping buckets of ice water over their heads.

Facebook told TIME a whopping 1.2 million unique videos related to the Ice Bucket Challenge have been posted on the social media site.

Most of us know about the Ice Bucket Challenge as a way to raise awareness for ALS, better known as Lou Gehrig’s disease. People have been challenging everyone from their grandpa to Bill Gates to either dump a bucket of ice water over their head or donate $100 to an ALS-related charity. The movement has raised more than $5.5 million for the ALS Association since July 29, compared to $32,000 in the same period last year.


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Send Messages on Pinterest Now

This week, Pinterest opened up a new feature. You can now send messages to your pinners within the platform. This is something that has been in the works for a while and it is now live.

As a marketer, this is another great way to communicate with your audience. Think through the possibilities for your brand. Here are a few ideas that we thought about:

1. You can plan or announce an event using Pinterest.
2. Logo design options can be discussed.
3. Product features and benefits can be directly discussed with your audience.

Let us know what ideas you have about ways to use this new feature in Pinterest.

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