So far, the #IceBucketChallenge has raised over 5.5 million dollars. We would consider this a successful fundraiser:) #ALS
Originally posted on TIME:
If you thought that the only thing on your Facebook Newsfeed right now was videos of people dumping buckets of ice water over their heads, that’s because the only thing on your Facebook Newsfeed right now is videos of people dumping buckets of ice water over their heads.
Facebook told TIME a whopping 1.2 million unique videos related to the Ice Bucket Challenge have been posted on the social media site.
Most of us know about the Ice Bucket Challenge as a way to raise awareness for ALS, better known as Lou Gehrig’s disease. People have been challenging everyone from their grandpa to Bill Gates to either dump a bucket of ice water over their head or donate $100 to an ALS-related charity. The movement has raised more than $5.5 million for the ALS Association since July 29, compared to $32,000 in the same period last year.
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Originally posted on Live to Write - Write to Live:
As writers, we are – let’s face it – pretty obsessed with words. We get geeky about grammar, excited about syntax, and delirious over great dialog. We have strong opinions about the Oxford comma, have been known to swoon slightly over a perfect turn of phrase, and can debate the merits of different POVs for days.
You know who doesn’t do any of this? Normal human beings. Non-writers care very little about the nuances of language or the underlying structure of story. They are not concerned with finding le mot juste. They do not understand why anyone could agonize over a single sentence for hours. And, they often judge books by their covers.
Normal People do not succumb to the allure of words the way we do. Their attention is much more likely to be caught by an image than by a beautifully crafted sentence. Especially in this fast-moving, clickety-click…
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Originally posted on TechCrunch:
Leak is a web service that lets you send anonymous emails to people. Just put in a recipients’ email, choose the type of relationship you have with that person (friend, coworker, etc.) and send off your message.
It’s a type of one-to-one anonymity that feels necessary given the number of anonymous sharing networks focused on the broadcast. In fact, Secret was originally built for just this purpose: to send an anonymous message to someone’s email.
— David Byttow (@davidbyttow) August 4, 2014
The Leak service is still pretty barebones, lacking the ability to send attachments, but…
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Originally posted on TechCrunch:
Today Microsoft announced it published a new version of Facebook for Windows Phone that adds video uploads and integration with Facebook Messenger, as well as new languages.
Facebook will now link directly into the People Hub on Windows Phone for users running Windows Phone 8.1. That will bring Facebook deeper into the Windows Phone experience.
According to Microsoft, on devices running Windows Phone 8.1, “Facebook contacts, events, and photo albums are now powered by the Facebook for Windows Phone app.” That places the app more at the core of a user’s social experience on Windows Phone.
Windows Phone 8.1’s first update started to roll out today, in keeping with prior timing promises from Microsoft. Currently, Windows Phone 8.1’s market share remains constrained as carriers roll it out to their customers. New devices that are sold run the code, so it should quickly grow. Update 1 is on a similar, if…
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What would you do as the PR manager for the Malaysian airline?
Originally posted on TIME:
Only four months after Malaysia Airlines Flight 370 vanished somewhere in the Indian Ocean with 239 passengers on board, Flight 17 was shot down over Ukraine, causing the loss of another 298 souls — an unprecedented blow to a major international airline. Even a robust operator would have trouble overcoming twin disasters like that. But the fact is that Malaysia’s flag carrier is in no financial shape to absorb these catastrophes. In fact, analysts wonder if it will ever be able to recover.
“The outlook is very dire,” says Mohshin Aziz, an aviation analyst at Kuala Lumpur–based Maybank. The airline, he fears, “won’t be able to survive beyond the year in its current form.”
The next months could prove humbling for an airline that had grand ambitions. The Malaysian government had high hopes that its national carrier would compete with the region’s best, and invested much money and emotion into…
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Let’s start with the trailer that introduced the concert.
Originally, this was never intended to be turned in to a real movie. But, it was done so well that fans have actually ‘demanded’ that the duo create a full movie out of the idea that was created in the trailer. Don’t you wish your random ideas would turn into something profitable where you never intended to earn a profit. Currently, this video has received almost 8.9 million views on YouTube.
Next, the apparel….
The ski mask worn in the trailer are now carried out as a theme throughout the show. As a marketer, the consistency of the look that they have developed throughout the entire show is the key to branding. People have a tendency to want to veer from the brand look and feel, but when you stick to that which you have created the results can be epic.
The dollars and cents…
Mr. & Mrs. Carter have not only generated a lot of money for themselves, but they have also created a lot of cash flow for the cities that they have paid a visit too. In Atlanta, there were 50K+ people in attendance. That means many of the people went out to dinner, purchased new outfits, and bought other items that they may not have normally purchased if a concert of this size was not coming to town. Also, because the concert was not going to all major cities, you had a lot of people in hotels. There was money spent by concert goers inside and outside of the city limits.
Many say that the Cater’s marriage is one the rocks. Who knows if this is true or not, but it sales a lot of magazines and causes people to tune in to news segments that theymay not normally tune in to. I have to admit that I am guilty of paying attention to what is being said about the Carter’s. All in all, they had some flirty moments during the concert and I am hoping that it means that none of the rumors are true. But, Beyonce did have a lot of passion when she was singing the song below.
The marketing nuggets…
There are always some take a ways that you can apply to business. From this, I would suggest the following:
1. Market your own way – The trailer to the concert was such a huge hit that it is now set to become a movie. How cool is that!?!?
2. Consistency in your brand – From beginning to end, you know when you are seeing something from the OTR tour. Mimic that approach in your own business.
3. Strive for reaching new levels – It was decided early on (against the suggestions of many naysayers) that this tour would be a stadium tour only. They stepped their game up from arenas and moved in to stadiums. Take your business to stadium status this year! Don’t waist anymore time being mediocre.