Nugget of the Day

Sometimes you have to step out of your comfort zone to be successful in business and branding! #JUMP

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Google CFO Calls Glass A Case Where The Company Needed To “Pause” And “Reset”

Originally posted on TechCrunch:

Google’s Chief Financial Officer Patrick Pichette wasn’t too optimistic about the future of Google Glass on today’s Google earnings call for Q4 2014. The executive took some time to highlight the project as an example of when Google is willing to take a step back and rethink something that isn’t working out, even when they’ve made a considerable investment in the tech.

“When teams aren’t able to [leap] hurdles, but we think there’s still a lot of promise, we might ask them to take a pause and take the time to reset their strategy, as we recently did in the case of Glass,” Pichette said. “[A]nd in those situations where projects don’t have the impact we hope for, we do take the tough calls, we make the decision to cancel them, and you’ve seen us do this time and time again.”

Google discontinued the Glass Explorer program back on January…

View original 96 more words

How the NFL Convinced Michael Jackson to Perform in the 1993 Super Bowl Halftime Show

Nicole I. Henderson, MBA:

The Super Bowl Half Time Show is such an important piece of the entire experience. For some, it is the only part of the Super Bowl that they watch. When creating events for any brand, be mindful of all of the details. From the invitation to the time people leave the event, one must pay attention to how each piece of an event may effect the brand. This is an interesting article about how the NFL convinced MJ to perform. You never know what goes on behind the scenes of an event to bring it to fruition.

Originally posted on TIME:

Michael Jackson gave one of the most memorable Super Bowl halftime show performances when he rocked the stage in 1993.

But it wasn’t easy for the NFL to convince a star like the King of Pop to perform in the middle of a sporting event back then. As this Austin Murphy story about how halftime became “The Halftime Show” details, the league was eventually able to make a convincing argument to Jackson:

For a month they got nowhere. (The NFL’s Jim) Steeg sat down with the King of Pop’s manager, Sandy Gallin, 11 months before Super Bowl XXVII. “I remember pitching them,” he says, “and them not really having a clue what we were talking about.” At a subsequent meeting, producer Don Mischer pointed out that the Super Bowl would be broadcast in more than 120 countries. Now he had Jackson’s full attention.

Steeg recalls Jackson saying, “So you’re telling…

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5 iPhone App Deals You Just Can’t Miss This Weekend

Originally posted on TIME:

Looking to download a few great iPhone apps while saving some money this weekend? Check out these five, all on sale or free right now.

Van Gogh: Painted With Words

With plenty of apps released by the world’s largest museums, you might think there’s little room for apps focused on a single artist. But this Van Gogh app is a true work of complete adoration for the artist, which makes as much apparent in the final product. Not only is the app amazingly interactive, with complete timelines of the artist’s works and biographical information, but it includes some of the less-well-known elements of his life, including letters with his brother Theo. The world would be a slightly smarter place if all apps about art were designed so well.

Van Gogh: Painted With Words is temporarily free in the App Store.

Beer Buddy

An app that allows you to scan barcodes…

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J.C. Penney plots e-commerce comeback

Nicole I. Henderson, MBA:

Can JC Penny pull off a come back? They seem to be headed in the right direction.

Originally posted on Fortune:

J.C. Penney [fortune-stock symbol=”JCP”] was once an e-commerce trailblazer. And now the department store operator, still recovering from a catastrophic sales decline in 2012, says it has a plan to reclaim that mantle.

The retailer launched into e-commerce almost 20 years ago, well before its main rivals: by 2007 web sales had reached $1.5 billion, way more than Macy’s [fortune-stock symbol=”M”] and Kohl’s [fortune-stock symbol=”KSS”].

But Penney frittered away that edge, the decline self-inflicted. The worst missteps were former CEO Ron Johnson’s focus in 2012 on a failed re-imagining of the 114-year-old retailer into a hipper store, along with the ill-advised separation of Penney’s e-commerce and stores teams, a strategy that flew in the face of every other retailer’s efforts.

The results were breathtaking: e-commerce sales fell by 33% in 2012, and Penney’s $1 billion loss that year left it hamstrung financially at a time the likes of Macy’s, Nordstrom…

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Square just unveiled something coffee addicts have been dreaming about forever

Nicole I. Henderson, MBA:

It’s amazing what you can do with mobile technology. Brands need to make sure that they are mobile optimized.

Originally posted on Fortune:

This post is in partnership with Entrepreneur. The article below was originally published at Entrepreneur.com.

By Kate Taylor, Entrepreneur.com

Square wants to make getting coffee so easy that customers can enter a coffee shop, grab a piping hot latte ready for pick up, and then turn around and leave without stopping to pay.

The mobile payments company is rolling out a new feature in its food-pickup app Order that aims to eliminate the hassles of getting coffee: standing in line, waiting for your order to be completed and paying. Essentially, the updated version allows customers to order coffee on their phones and show up at the coffee shop anytime in the next 24 hours, expecting their order to be ready and fresh.

The key to this ease in ordering is “arrival prediction.” The feature uses first-to-market tech to alert baristas when a customer who has ordered a drink on…

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Facebook Launches Hyper-Local Ads Targeted To People Within A Mile Of A Business

Nicole I. Henderson, MBA:

This will be big for the small business owner.

Originally posted on TechCrunch:

Facebook’s mobile ubiquity and push for always-on location sharing came to fruition today with the launch of hyper-local advertising that could convince people to visit stores they’re nearby. Soon, brick-and-mortar businesses will be able to target ads to anyone who lives or was recently within a specific distance of their store. Advertisers can set a radius as small as a mile and the ads will show up on people’s phones or web browsers. These new Local Awareness ads will be available for US business owners in a few weeks, and around the globe in the next several months.

Hyper-local advertising has been a long time coming for Facebook. Way back in January 2011 it acquired Rel8tion, which did this kind of ad targeting. Then in June 2012, VP Carolyn Everson hinted that location-aware phones could one day power hyper-local Facebook ads, and I wrote about how they could work…

View original 306 more words

20 Great Workplaces in Tech

Originally posted on Fortune:

The tech sector is still sexy — and has an abundance of dreamy jobs. These companies have perfected balancing tough, technical work with fun and friendly cultures.

There’s no shortage of perks at the world’s best tech employers — free food, massages, on site medical centers — the industry is jam-packed with employers who offer lucrative pay and enviable extras. A new study from the culture experts at Great Rated!, the workplace review site from Great Place to Work, names some of the best-in-class employers in and out of Silicon Valley. Here are 20 companies that are attracting and retaining today’s top talent in tech.

*Revenue figures are from the most recent fiscal year and headcount figures are the latest supplied by the company. Visit the Great Rated! links for full workplace reviews.

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